Best Financial Services Email Message Campaign

After enrolling in their plan, every new participant at John Hancock receives a series of emails highlighting available plan features and resources to help ensure they get off to a good start saving and make the most of their retirement plan. Messaging focuses on: Welcome and online account registration, Combining retirement accounts, Personalizing their strategy with our retirement planner, Getting personalized retirement advice, Naming beneficiaries to pass on their retirement account. 49% of newly enrolled participants who receive these messages engage with the campaign, 3% higher than 2022, and11,220 new accounts registered in 2023 2,081 more than 2022.

Contributors:

JOHN HANCOCK

Location: USA