In 2022, BlueCross BlueShield of Tennessee launched its premier health insurance plan,
AmplifyHealth. AmplifyHealth offers next level guidance that’s truly predictive, proactive,
and personalized to the individual. Through a dedicated AmplifyHealth Advisor customer
service team, a custom AmplifyHealth app, and personalized outreach communications,
we engage our members sooner, guiding them toward better, more affordable health
care. A consistent design aesthetic across all touch points delivers a well-coordinated and
signature experience for members.