THE WEB MARKETING ASSOCIATION PRESENTS THIS WEBAWARD
Best Entertainment Website
2012
Polly Pocket Site Redesign
Submitted by
Mattel and Smashing Ideas
About Mattel and Smashing Ideas
Smashing Ideas has always been on the forefront of engaging digital content, even in our rapidly changing industry. In the past, this meant being the largest independent flash game studio in the U.S. Today, it means developing strategies and digital products that allow consumers to engage everywhere with companies and brands, seamlessly connecting phones, tablets, computers and nearly anything else with a screen.
Digital continues to evolve and offers infinite possibility, so we can only be certain about a few things in our future: the talented team at Smashing Ideas will continue to push the boundaries of what is possible for our clients and create the right experiences for the right devices in the right context based on consumer use.
About Maximina Juson
At Mattel, we believe that PLAY is essential to children's development and benefits kids in vital ways, PLAY helps build a strong foundation for learning, PLAY develops creativity and nurtures imagination, PLAY fosters healthy relationships, PLAY promotes joy and self-esteem and PLAY prepares kids to handle change. We invite you to PLAY! Have fun exploring all the ways that we imbue a sense of wonder and pure imagination in our toys, our brands and online experiences!
About the Web Marketing Association’s WebAwards
Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 86 industries. Only the best are recognized with a WebAward. The WebAward Competition is the premier award recognition program for Website developers and the online marketing community.