About the Client

It all started in 2001 with a simple but powerful idea. Frustrated with heavy vacuum bottles and clunky stoves, Jetboil founders Dwight Aspinwall and Perry Dowst set out to make outdoor cooking easier. They discovered that the secret to a fast and friendly design lies in increasing heat transfer efficiency. Alternating between lab and mountains, a series of designs were subjected to intense experimental and field testing. The result is a series of products as reliable as they are remarkable; as usable as they are unique.

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The Team

• Web Services Manager at Johnson Outdoors: Jennifer Hodges
• Brand Manager at Jetboil: Ken Avery
• Project Leader at The C2 Group: Todd DeBoer
• CMS Specialist, Quality Assurance, Training at The C2 Group: David Korff
• Interactive Development at The C2 Group: Genevieve Nelson
• Advanced Development at The C2 Group: Jon Price
• Advanced Development at The C2 Group: Jacob Pilkinton
• Technical Architect at The C2 Group: Ron Ansari
• Director of Technical Solutions at The C2 Group: David Stielstra
• Director of Client Solutions at The C2 Group: Michael Kunzler