About the Client

Launched by the Abu Dhabi leadership in 2006 with a mandate to advance renewable energy through education, R&D, investment and commercialization, Masdar plays a key role in securing the emirate’s continued leadership in the evolving global energy market. A wholly-owned subsidiary of the Abu Dhabi Government-owned Mubadala Development Company, a catalyst for the economic diversification of the emirate, Masdar is guided by Abu Dhabi Economic Vision 2030, a program driving new sources of income for the emirate and strengthening Abu Dhabi’s knowledge-based economic sectors. Masdar comprises three business units--including Masdar Capital, Masdar Clean Energy and Masdar City--and is complemented by Masdar Institute, an independent, research-driven graduate university. This holistic approach keeps Masdar at the forefront of the global clean energy industry, while ensuring it remains grounded in the pursuit of pioneering and commercially-viable technologies and systems. With each unit focused on a key component of the value chain, Masdar operates with the broad scope needed to meet the most pressing sustainability challenges of tomorrow.

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The Team

• The agency: B·U·T (www.but.ae)
• Lead Designer: Mahmoud Zadah
• Lead Developer: Bo Stilling
• Developer: Tom Goethals
• Digital Director: Wim Bonjean