The WMA is proud to present this
2012 WebAward for Outstanding Achievement
in Web Development
Winning Entry: First Niagara Bank's "Humanizing" Website
Winner Name: Catalyst
Award: Bank Standard of Excellence
Catalyst is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hardcore analytics, deep customer insight and a measurement mindset. We call it Science + Soul.