About the Client

United Community Bank is one of the leading financial institutions in the Southeast with customers in Georgia, North Carolina and Tennessee. The majority of United Community Bank's website traffic is from existing customers, seeking simple access to their third party online banking and bill pay services as well as access to customer support information. The remaining percentage of traffic is driven by prospective customers. For these users, Red Clay Interactive developed intuitive and simple navigation for accessing each United Community Bank service as well as Help Me Choose tools within select sections that direct users to the appropriate product for their needs. The site's general goal is to reflect their brand position, "The Bank That SERVICE Built," providing users with a friendly experience focused on getting users to the content and information they are seeking.

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The Team

• Nick Kastner : Interactive Marketing Director
• Aaron Stump : Creative Director
• Laura Fowler : Interactive Marketing Executive
• Zach Abernathy : Development Director
• Charles Martin : Technical Architect
• Sarah Nelms : Project Coordinator