The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
2014 Best of Show Awards were awarded in each of the online medium categories. This year’s winners are:
RED Interactive Agency for The LEGO Movie Digital Ad Campaign (Best of Show Rich media Online campaign)
Sanky, Inc. for African Wildlife Online Newsletter campaign (Best of Show Online Newsletter campaign)
Interlude for Finn & Friends “The Great Outdoors” (Best of Show Online Video)
Bailey Lauerman for “Better Bot” Homepage Takeover (Best of Show Rich media Online ad)
POSSIBLE /Grey for Gillette Precision Play of the Week (Best of Show Online campaign)
POSSIBLE for Egg Beaters Benefit Calculator (Best of Show Interactive application)
Acxiom Digital Impact for Garnier Stylefinder Email (Best of Show Email message)
FVM Strategic Communications for Choose My Future Email Nurturing Campaign (Best of Show Email message campaign)
These Days Y&R for Marina, reclaim the name of shame (Best of Show Integrated ad campaign)
INNOCEAN USA for The Walking Dead Chop Shop (Best of Show Social Media campaign)
Resolution Media for Lets be amazing(Best of Show Online ad)
Lowe Campbell Ewald for Navy: SeaPerch App(Best of Show Mobile application)
Human. for Hudson Yards New York(Best of Show Website)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
INNOCEAN USA is recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.
13 additional organizations were recognized as Outstanding Advertising Developers in the 2014 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
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Acxiom
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16
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POSSIBLE
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15
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RED Interactive Agency
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11
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Marcus Thomas LLC
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10
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BlueRush
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10
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TBWA Tequila
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9
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Scorpion Design, Inc.
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8
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Overdrive Interactive
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8
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Conde Nast Marketing Solutions
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8
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TMP Worldwide
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7
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SapientNitro
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7
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These Days Y&R
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6
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TEB
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6
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Sanky Communications, Inc.
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6
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Lowe Campbell Ewald
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6
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Imaginuity
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6
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A&E
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6
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The IAC Awards web site with a complete list of winners is located at www.IACAward.org
The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development at www.webaward.org , Internet Advertising Competition at www.iacaward.organd the new MobileWebAwardsat www.mobile-webaward.org recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.
The Web Marketing Association is now accepting entries for the 18th annual WebAward Competition for Web site development. Deadline for entry is May 30 2014.