The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
Best of Show Winners
2013 Best of Show Awards were awarded in each of the online medium categories. This year’s winners are:
VML for Revlon Expression Experiment (Best of Show Social Media campaign)
TVGla for Ted Movie OnlineAdvertising (Best of Show Rich media Online ad)
bswing for Twig the Fairy (Best of Show Online Video)
McCann Digital for Donate with Style(Best of Show Website)
The Studio at Conde Nast for Samsung Unleash Your Creativity (Best of Show Rich media Online campaign)
McCann Digital for Designed for Peace (Best of Show Email message campaign)
Fitting Group for Revolutionaries Welcome Integrated Campaign (Best of Show Integrated ad campaign)
rabbit eMarketing GmbH for WWF fundraising email campaign (Best of Show Online Newsletter campaign)
RED Interactive Agency for Battleship: Destroyer Experience (Best of Show Mobile Application)
Marketing Results, Inc. for Marketing Results Holiday Email (Best of Show Email message)
BlueRush for Manulife – Rideto 65 (Best of Show Interactive application)
These Days for Non-Stop RapMarathon (Best of Show Online campaign)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
Biggs|Gilmore is recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards. This is the fourth time in the past five years Biggs|Gilmore has been recognized with this honor.
A dozen additional organizations were recognized as Outstanding Advertising Developers in the 2013 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
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17
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16
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13
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13
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12
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11
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11
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11
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10
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The IAC Awards web site with a complete list of winners is located at www.IACAward.org