The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
Best of Show Winners
2011 Best of Show Awards were awarded in each of the online medium categories. This year’s winners include:
CDMG Inc for Coffey Anderson – Email campaign (Best of Show Email message campaign)
Doremus for Cisco’ed (Best of Show Ads the client did not pick)
Saatchi & Saatchi LA for Toyota Sponsafier (Best of Show Interactive application)
HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta (Best of Show Mobile application)
Critical Mass & TBWAChiatDay for the new car (Best of Show Online campaign)
Akron General Medical Center and Hitchcock Fleming & Associates Inc. for Our ER Wait Times banner (Best of Show Rich media Online ad)
Organic, Inc. for U By Kotex* (Best of Show Integrated ad campaign)
BlueRush Digital Media Corp. for Manulife Solutions (Best of Show Online Newsletter campaign)
GEICO Insurance and CDG Interactive for GEICO Gecko Wheel of Wisdom iAD (Best of Show Online ad)
Organic, Inc. for Help Me Choose (Best of Show Online Video)
Definition 6 for Coca-Cola Happiness Machine (Best of Show Social Media campaign)
e-Dialog, Inc. for e-Dialog 2010 Holiday Card (Best of Show Email message)
Rockfish for America’s Health Rankings (Best of Show Website)
Madden Media and Kentucky Department of Travel for Kentucky Cooperative Rich Media Online Campaign (Best of Show Rich media Online campaign)
Top Agency Winners
Biggs|Gilmore of Kalamazoo, MI was recognized for the third year in a row with the 2011 Top Agency Award, winning 23 IAC Awards. Their awards include 11 Best of Industry awards and 12 Outstanding awards.
A dozen additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
Biggs|Gilmore (22)
Saatchi & Saatchi LA (19)
BlueRush (14)
VML (14)
IQ (10)
BGT Partners (9)
Carlson Marketing (9)
TMP Worldwide (9)
Walt Disney Parks & Resorts Online (8)
Y&R New York (7)
HBO (6)
Organic, Inc. (6)
TBWA/Tequila (6)
The Competition web site with a complete list of winners is located at www.IACAward.org