The Web Marketing Association announces the winners of its 23rd annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“At a time when creativity and innovation are more important than ever, the winners of the 29th annual Internet Advertising Competition (IAC) Awards showcase the very best in online advertising across 86 industries and 10 advertising formats,” said William Rice, President of the Web Marketing Association, Inc. “The Web Marketing Association is proud to continue setting the standard for excellence in digital marketing by recognizing outstanding work across both medium and industry through the IAC Awards.”
Best of Show Winners
These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry.
Here are this year’s Best of Show winners:
Infillion + Zenith for Uncrustables: Don’t Catch The Crust!, Best of Show Online ad
BBDO and Critical Mass for Sleep with Rain, winner of Best of Show Online campaign
Campaign
Patients & Purpose & Corcept Therapeutics, Inc. for Cortisol in Control, Best of Show Online Video
Alexander & Tom, Inc for Safe Connections, winner of Best of Show Online Video campaign
RPE Origin for Well-U, winner of Best of Show Online Newsletter campaign
CRC Companies / Molly O’Connor, Marketing Associate for Oakland School’s Holiday Fundraising Campaign, winner of Best of Show Email message campaign
RPE Origin for Sweeps Email, winner of Best of Show Email message
TMV Group for Lacks Enterprises Social, winner of Best of Show Social Media campaign
Patients & Purpose & Corcept Therapeutics, Inc. for Cortisol in Control, winner of Best of Show Website
Makoto Rheault-Kihara, VP Growth for Hopper’s Travel Deal Tuesday Campaign, winner of Best of Show Integrated ad campaign
VIVIDSITES for ReadyMed Healthcare, winner of Best of Show Interactive Application
Infillion is recognized with the 2025 Top Agency Award for the third year in a row, winning 15 IAC Awards, including a Best of Show award, 19 Best of industry awards and a total of 124 quality points towards the Top Agency Award. Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.
Four additional organizations were recognized as Outstanding Advertising Developers in the 2025 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
- Miles Partnership (7)
- Patients & Purpose (6)
- Alexander & Tom (6)
- TMV Group (6)
The IAC Awards web site with a complete list of winners is located at www.IACAward.org