The Web Marketing Association announces the Call for Entries for the 13th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 30, 2015.
“Online advertising continues to explode in all of it forms,” said William Rice, President of the Web Marketing Association. “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential. We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.”
For the 2015 IAC Awards, The Web Marketing Association has enlisted the help of Small Army Creative Services to create a new responsive website and online marketing campaign to support this year’s competition. “Small Army has really been great to work with”, added Rice, “They really helped us to focus on what is important to our participants and came up with an innovative design to help us stand out”.
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2015 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2014 through January 30, 2015.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In the 12th annual IAC Awards, INNOCEAN USA was recognized with the 2014 Top Agency Award, winning 18 IAC Award winning entries. Their awards include a Best of Show award, 14 Best of Industry awards and 4 Outstanding awards, earning them 100 points towards the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2014, 13 agencies won this honor.
Judging for the IAC Awards will take place in February, 2015, and winners will be notified by e-mail in March, 2015. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2015 Internet Advertising Competition Awards are sponsored by Burst Media, Small Army, Vertical Response, EContent Magazine, ad:tech conferences, Clickz Live, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, the Internet Advertising Competition Awards and the MobileWebAwards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.
