Big Ideas and the Garment of Trust – Mike Connell, Creative Principal with Small Army in Boston muses on ideas and the roll of trust in making them come to life in the March issue of Interactive Briefing, the Web Marketing Association’s monthly newsletter.
If you do not already get the newsletter, you can sign up for it at our mailing list page.
One great feature that has been added to the Web Marketing Association’s WebAward program this year is the ability of last year’s participants to enter their Websites into the 2007 WebAwards with a single click.
When participants log in to their nominator account, they will see an option to enter selected sites into this year’s WebAward program. They then can update the information as needed, but save a lot of time and effort not entering what has not changed.
It’s just one more way the Web Marketing Assocaition is trying to make your life a little easier.
The 1to1 Blog recently wrote an posting “Is Web Innovation Dead?” by Mila D’Antonio. She spoke with Bill Rice, President of the Web Marketing Association about the WebAwards and the judging criteria.
At the end of the post she asks “What have you found that’s innovative online? Please share the Web site and examples. If you have any good examples of online innovation, drop her a line.
Therapy Times – Here’s an article from the Web Marketing Association’s Interactive Briefing monthly newsletter that discusses how one award winning site went from idea to inception.
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks and recognized the best web sites in 96 industries. The deadline for entry is May 31, 2007 and the WebAward Web site is located at www.webaward.org.
“Even the most amazing web sites remain invisible without the proper recognition,” said William Rice, President of the Web Marketing Association. “The WebAward competition not only recognizes the best web sites on the Internet today, but our participants get valuable feedback from our experts judges to help make their web site better in the future”.
The WebAwards competition judges website entries on seven criteria: design, innovation, content, use of technology, interactivity, copywriting and ease of use. Participants receive not only their score for each criteria, but the average for their industry and the overall WebAwards to provide them benchmarks for their own web development efforts.
Participants in the 2007 WebAwards will receive:
• An independent evaluation of their Website
• Valuable feedback to help benchmark your efforts and it relationship to its industry.
• A free copy of the 2008 Internet Standards Assessment Report when published
If your site wins a WebAward, you will also get:
• A beautiful image plaque or certificate of achievement to display proudly
• Higher visibility for your company
• A great marketing opportunity to promote your site to the media
• Links to your site from the highly ranked WebAward site to help SEO
• Best of Industry winners will also receive a free press release distributed by PRWeb.
Judges are leading Internet professionals that are selected from hundreds of nominations every year. They volunteer their time and talent to help improve the standard of excellence of Web development. Most judges have participated in the WebAwards for several years.
Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites, including members of the media, interactive creative directors, site designers, content providers and webmasters, with an in-depth understanding of the current state-of-the-art in Web site development and technology.
The WMA’s WebAward competition is the only major award program to provide in-depth, quantitative analysis of results that help entrants develop standards of excellence for future innovation. The aggregated results of each WebAward competition are published in the annual Internet Standards Assessment Report which will be provided to each participant.
To enter, go to www.webaward.org and create a free nominator account. The deadline is May 31,2007 so don’t wait, enter today!
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for enries of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Internet World London
May 1-3
Earls Court, London
Internet World is the leading event for decision makers responsible for their organisation’s digital marketing and Internet presence. It is the UK’s largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury’s, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.
“Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence,” said William Rice, president of the Web Marketing Association, Inc. “Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry.”
2007 Best of Show Awards were awarded in each of the online medium categories. This year’s winners include:
Fishbowl Marketing for Shamrock The Vote (Best Ads the Client Did Not Pick)
IQ Interactive for “Explorer” Video Newsletter (Best of Show Email Message)
blast! PR for NASCAR.com Revs Up Fans with Email Marketing (Best of Show Email Message Campaign)
TMX Communications for Find the Time Capsule Campaign (Best of Show Integrated ad campaign)
Hornall Anderson Design Works for My Family (Best of Show Interactive Application)
Wunderman Team Detroit for My Dream (Best of Show Microsite/Landing Page)
Idea Integration for Sony Noise Canceling Headphones (Best of Show Online ad)
Palm Communication for Oryctolagus cuniculus (Best of Show Online Campaign)
Coldwell Banker Seal for Coldwell Banker Barbara Sue Seal eNews (Best of Show Online Newsletter Campaign)
Ayzenberg Group for Mobile Suite GUNDAM Crossfire rich media creative (Best of Show Rich Media Online Ad)
Profero for Mess With Your Mind (Best of Show Rich Media Online Campaign)
For the third year in a row, TMX Communications of Conshohocken, PA was recognized with the 2006 Top Agency Award, winning 15 IAC Awards. Their awards included 1 Best of show, 13 Best of Industry awards and two Outstanding awards.
Other IAC Award winners who received multiple awards included:
AGENCY – number of awards
TMX Communications – 16
OTOlabs – 13
Bridge Worldwide – 12
Critical Mass – 11
The white agency – 10
Avenue A | Razorfish – 7
Beyond Interactive – 7
15 letters inc. – 6
Marketel – 6
Cheil Communications America – 5
Mullen – 5
TM Interactive – 5
Walt Disney Parks and Resorts – 4
Zooma – 4
Smashing Ideas – 4
DWS Scudder – 4
Disney Online – 4
Dawson Walker Communications – 4
Creative Digital Group – 4
Biggs-Gilmore Communications – 4
The Competition web site with a complete list of winners is located at www.advertisingcompetition.org
The Web Marketing Association is now also accepting entries for the 11th annual WebAward Competition for Web site development at www.07webaward.org. Deadline for entry is May 31st 2007.
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
We at the Web Marketing Association are always looking for new industry categories to add to our WebAward competition for Web site development.
We have received a number of requests to add social networking as a new category. These days you can’t open a magazine or newsletter without hearing about MySpace, LinkedIn or a hundred other Websites where people come together to meet.
My question is this: Isn’t social networking simply the latest buzz word to describe online communities? Online communities have been a category in the WebAwards since 1998, the year after the WebAwards was started.
Can anyone explain to why one is different from another or is this just a new coat of paint on a old car?
