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Landing Page Design: What’s Working

Recently the Web Marketing Association and MarketingShepa held a Teleconference on landing page design that was extremely well attended.

In the teleconference we:

• Discussed five types of Landing Page Tests that work best for increasing conversion rates
• Examined real creative samples and their results
• Covered examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Revealed biggest tips on measuring landing pages

If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, you can download the slides here and then listen to the Landing page design seminar recording here.

Please note: This presentation was based on new data from the report, “MarketingSherpa Landing Page Handbook (2008 edition)“. If you are serious about creating better landing pages and improving conversions, then this report is a must read.

The Internet Advertising Competition Awards also has a category for microsites and landing pages. This is a great way to have other experts judge the effectiveness of your work and get recognized for your achievement.

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How do you avoid the meatball sundae?

How do you avoid the meatball sundae?
Wednesday, January 23 at 2:00PM EST

Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae

In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently… the new rules create new winners (and losers) and there’s no time to waste.

Register here>>

Presented by Search Engine Strategies and ClickZ Network.

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Web Marketing Association and MarketingSherpa Host Landing Page Teleseminar

“Landing Page Design: What’s Working”
Tuesday, January 15
2:00 – 3:00 pm EST
Register now -it’s free – at WMA MarketingSherpa Teleconference Invite page

Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:

• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing

If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page

You’ll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!

Please join us on January 15th for this informative session!

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Technology For Marketing & Advertising 2008 Conference

Technology For Marketing & Advertising 2008
Earls Court 2, London
12-13 February 2008

The UK’s only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.
40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre

For more information go to http://www.t-f-m.co.uk/

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WebAwards Featured in Website Magazine

We just received our November 2007 issue of Website Magazine: The Magazine for Website Success. In the issue on page 9 is an article entitled “Bravo! Boost your recognition amongst your competitors by winning Web awards” by Mike Phillips.

The article features the Web Marketing Association’s WebAwards. It reports our scoring report is “a nice way to see how your site measures up, even if you don’t win.”

William Rice, President of the Web Marketing Association is also quoted, saying “By far the most overwhelming reason to participate is for the marketing benefits – for both you as an individual, the site itself and the company. Winning the award creates a newsworthy event in and of itself”.

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Create Magazine Promotes Internet Advertising competition

Create Magazine provides creative professionals with an insider’s perspective on the people, news, trends and events that influence the local advertising and creative production industries. Articles and features, written by local creative leaders and influencers, keep Create readers well-informed about the changing climate of business and competition.

It ran an article Internet Advertising Competition Awards 2008 Call for Entries is Now Open in its creative new section.

Thanks for the help in spreading the word about the Web Marketing Association’s IAC Awards.

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WebAward Judges Certificates

The judges of the 2007 WebAward Competition for Website Development once again did an outstanding job at reviewing more than 2,500 web sites on seven criteria and helping to set the highest standards of excellence on the Internet. These Internet Professionals are leaders within their industries and take the time out of their busy schedules to participate in this worthwhile event. The Web Marketing Association and all of the WebAward participants thank you for your efforts.

For those who qualified, a Certificate of Appreciation is being sent to the address we have on record. You should be receiving them within the next week.

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Search Engine Strategies in Chicago

If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.

The Web Marketing Association has a booth in the Exhibit Hall. Stop by if you are attending to say hello, grab a free chocolate from the Creative Chocolate Printing Company and enter to win a new Apple iTouch. We are booth 424, on the back wall, you can’t miss us – We are the ones talking about the Internet Advertising Competition and the WebAwards with the iPod cranked!

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PPC Summit

PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 – 5, 2008

Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.

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Internet Advertising Competition Call for judges

As always, one of the main reasons the IAC Awards have been the high quality of our volunteer judges. As in past years, we need to recruit some new judges to replace our existing judges that are not available this year. If you are a senior Internet advertising professional and would like to be considered as a judge for the 2008 IAC Awards, please complete the judges nomination form.

If you were an IAC Judge in the past, you will receive an email to activate yourself for this year. Please do not re-nominate yourself.