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PPC Summit, Boston

PPC Summit, Boston, March 3&4 – The Westin Copley Place, Boston

Get Better Pay Per Click Results in Two Days at PPC Summit Boston an exclusive how-to workshop where you’ll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Learn about tools to Improve Your Online Pay Per Click Marketing Results, keyword tactics to drive conversions and lower cost per click, search engine marketing copywriting techniques, landing page development skills to convert visitors to buyers and strategies and competitive advantages that only the insiders know!

HURRY, REGISTER TODAY for the PPC Summit, Boston(Mar. 3 & 4) to get your 10% discount (use code: WMA10) before the early bird deadline Feb. 22, plus bonus $200 savings!

PPC Summit Is Coming To a City Near You: Vancouver Mar. 31 & April 1 > London April 14 & 15 > San Francisco May 19 & 20 > Los Angeles TBD. Enter the Code WMA10 in the invitation code field on the registration form. This code will be good for all PPC Summits.

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eMarketing Association’s eM8-West

eM8-West provides the forum for the very latest trends, best practices, processes and ideas that are transforming the future of marketing. This conference will give you practical ideas and tools for significantly improving your marketing programs. 15 focused sessions contain so much new content and cutting edge actionable ideas and processes you should bring your entire team. This conference covers it all, email, mobile, search, website, online and social marketing, it will provide you with the knowledge to move your programs forward in a synergistic process.

eM8 – West
April 15-16, 2008
San Francisco Hilton

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Ad Agencies’ Obsession With Winning Awards

An article in the New York Times by Randall Rothenberg entitled Ad Agencies’ Obsession With Winning Awards holds true today as well as when the article was published.

The article reported that few in advertising question the importance of these honors to agency creative people and that although major advertisers routinely deny concern with awards, agency executives overwhelmingly affirm their importance in luring new business.

The Web Marketing Association is proud of it two award program’s the WebAwards and the Internet Advertising Competition Awards

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MIX08 – The Next Web Now

MIX08 – The Next Web Now, March 5 – 7, 2008, The Venetian Resort Hotel, Las Vegas

Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Come explore the latest wave of opportunities and help redefine the boundaries between: content and commerce, PC and TV, Windows and the Web.

Keynote presentations delivered by Steve Ballmer, Scott Guthrie, Guy Kawasaki and other distinguished speakers unveiling the latest web-oriented products and technologies. Benefit from a comprehensive program of sessions for designers, developers and business strategists led by industry experts and hands-on labs and workshops for developers and designers.

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Interactive Briefing Articles for February

Here are the articles that appeared in the February issue of the Web Marketing Association’s Interactive Briefing Newsletter.

Beware the Trend Bandwagon – Which trends were all hype and which ones got it right? More importantly, what looks to be hot in 2008? Read what imc² has to say about strategically incorporating the appropriate trends into your marketing plan.

Consumers Shout “I Want My Online Video”– Video content, once reserved to restricted distribution and corporate scheduling, is now readily available on demand at your favorite Internet web site. The torrent of available video content online has been met with near insatiable consumer demand and intense advertiser interest. Burst recently surveyed more than 2,600 online respondents to get a better idea of how they consume online video, and their perception of advertising placements within it. (PDF).

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Internet World UK

Iw08_logo
Internet World is the leading event for decision-makers responsible for their organisation’s digital
marketing and Internet presence taking place in Earls Court, London from the 29
Apr -1 May 2008. It is the UK’s largest B2B
Internet event. Recently winning two highly acclaimed awards from Event
Magazine – Best Business Exhibition and
Most Improved Established Exhibition. The 2008 Keynote Programme features BBC,
Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile,
McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to
master or introduce yourself to Digital Marketing and the Business Internet technologies
ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online
Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce,
Analytics/Measurement and much more.

Internet World 2008

Business for the Digital Age

29 Apr-1 May 2008,
Earls Court, London

Register for FREE entry at www.internetworld.co.uk



 

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Search Engine Strategies conference and Expo London

Search Engine Strategies conference and Expo London, February 19-21, 2008 – Business Design Centre, London UK

Last year’s event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.