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2012 WebAwards Call for Entries Has Begun

The Web Marketing Association is pleased to announce the call for entries for its 16th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites. The deadline for entry in the 2012 WebAwards is May 31, 2012. A complete list of past winners and this year’s entry form can be found at www.webaward.org.

This year’s top awards will include:

• A “Best of Industry” WebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

• The competition’s highest honor, the 2012 WebAward “Best of Show,” will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Organic, Inc. for its outstanding work on the “U by Kotex: Ban the Bland.” The site was also recognized as Best Consumer Goods Website.

• The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward. For the second time, the Top Agency award was awarded to Biggs|Gilmore taking home 28 WebAwards.

Each year many agencies and some corporations win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.

Web sites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

Judging for the 2012 WebAwards will take place in June through August and winners will be announced in September. Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as CNN.com, Yahoo!, BGT Partners, Ion Global , Brunner, Razorfish, Chrysler LLC, DraftFCB, Family Cookbook Project, IBM , agency.com, Possible Worldwide, Baylor University, Organic, Inc., imc2 , Sabre Hospitality Solutions, PayPal, Starwood Hotels & Resorts, Bridge Worldwide , Boeing, Small Army, United Technologies and Website Magazine.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out April and May.

The 2012 WebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

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2012 Internet Advertising Competition Awards Winners Announced By The Web Marketing Association

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“Each year the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

2012 Best of Show Awards were awarded in each of the online medium categories. This year’s winners are:

The Visionaire Group for The Source Code Mission (Best of Show Social Media campaign)
The Visionaire Group for Kung Fu Panda 2 YouTube Brand Channel (Best of Show Rich media Online ad)
Saatchi & Saatchi LA for Yaris It’s a Car! Web Films (Best of Show Online Video)
Saatchi & Saatchi LA for The Camry Effect (Best of Show Website)
VML for G Series “Outfuel” Online Advertising (Best of Show Rich media Online campaign)
VerticalResponse for VerticalResponse Customers Get Their Deal On (Best of Show Email message campaign)
Alloy Digital for Wendy, The Web Series (Best of Show Integrated ad campaign)
Acxiom Corporation for Bing Travel Horizontal Scroll (Best of Show Online Newsletter campaign)
rabbit eMarketing GmbH for Secret Societies (Best of Show Ads the client did not pick)
Critical Mass for Nissan Versa iPad Experience (Best of Show Mobile Application)
TMP Worldwide for Tutu (Best of Show Email message)
The Kaplan Thaler Group for Beef Equity – Here’s the Beef (Best of Show Interactive application)
Charles Shyer Productions for Ieri Oggi Domani (Yesterday, Today and Tomorrow) (Best of Show Online ad)
Definition 6 for Where Will Happiness Strike Next (Best of Show Online campaign)

Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition.

Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 2 Best of Show awards, 7 Best of Industry awards and 10 Outstanding awards.

Ten additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

BlueRush Digital Media 15
Biggs|Gilmore 14
TMP Worldwide 12
VML 12
Overdrive Interactive 8
The Studio at Conde Nast 7
Possible Worldwide 7
A&E Brand Creative 6
Acxiom Creative 6

The IAC Awards web site with a complete list of winners is located at www.IACAward.org.

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Win a Free Pass to ad:tech!

Want to attend ad:tech San Francisco April 3-4 for free! The Web Marketing Association will give a way a Full Conference Pass to one lucky person who enters our drawing on our Facebook Contest Page.

This is always one of the top Internet marketing conferences of the year. One you do not want to miss. Enter by March 22 2012 for your chance to win!

To check out the conference or to register visit http://na.ad-tech.com/sf/

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Social Media Success Summit 2012

Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner). Twenty-seven of the world’s leading social media pros will show you how. Instructors include Jeremiah Owyang (Altimeter Group), Chris Brogan (author, Google+ for Business), Mari Smith (co-author, Facebook Marketing), Brian Solis (author, Engage), Jay Baer (co-author, The Now Revolution), Jason Falls (author, No Bullshit Social Media), Frank Eliason (author, @YourService), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, The Tao of Twitter), Dave Kerpen (author, Likeable Social Media), Jesse Stay (author, Google+ for Dummies), C.C. Chapman (co-author, Content Rules), Kipp Bodnar (co-author, The B2B Social Media Book), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from LinkedIn, Dell, Ford, Citigroup and Citrix–just to mention a few. Fully online.

Click here to get complete information and to sign up

WHO: This event is ideal for any marketer or business owner focused on business-to-business OR business-to-consumer. You’ll recognize some of the organizations that attended Social Media Success Summit 2011: General Mills, Microsoft, Honda, IEEE, Junior Achievement, SAP, Tyco, 3M, LexisNexis, Mayo Clinic, Coca-Cola, Wells Fargo, Disney, Bruegger’s, Visa, Intuit, Warner Music Group, Party City, Constant Contact, Yahoo!, Cisco, Kraft Foods, Princeton Theological Seminary, Autodesk, ConAgra Foods, London Convention Centre, Stonyfield Farm, Rust-Oleum, Teradata, Four Seasons Hotels, Carnegie Mellon University, Cardinal Health, Comcast, Dole Food Company, Lexus, Monster Cable, Dow Chemical, Allstate, Siemens, Verizon Wireless, U.S. Army, Circus Circus Hotel & Casino, Henkel, Ritz-Carlton, SanDisk, Ashley Furniture, DuPont, Thomson Reuters, HP, Creative Memories, EMC, Yale University, Hostess Brands, T-Mobile, Fuddruckers, Albertsons, John Wiley & Sons and thousands of small businesses.

WHAT: This fully online summit will help you master social media marketing with how-to sessions from actual social media experts and book authors. Presentation topics include: developing a social media strategy, finding and engaging your target audience, measuring success, converting activities to sales, social customer service, Google+ marketing, business blogging, Facebook marketing, LinkedIn marketing, YouTube marketing, Twitter marketing, Pinterest marketing and much more! A certificate of achievement will be presented to attendees who successfully complete a post-summit exam.

WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting May 1, 2012 (spread over four weeks to improve learning and accommodate your schedule; scroll down for the full schedule). Plus you’ll get recordings and transcripts of all live sessions.

WHY: You’ll be able to quickly implement effective social media marketing techniques, attract great customers and prospects and gain a unique competitive advantage. You’ll also discover how to best measure the effectiveness of your social media activities, how to sell with social media and the newest social media tactics. This event will help your business maximize the full potential of social media.

HOW: Registration is limited. NOTE: Our Social Media Success Summit 2011 sold out. Click here to save 50% (lock in your early-bird savings before they’re gone!) and secure your spot.

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Social Media Success Summit 2012

Social Media Success Summit 2012 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner). Twenty-seven of the world’s leading social media pros will show you how. It’s entirely online so you don’t have to travel anywhere!

Twenty-seven of the world’s leading social media pros will show you how. Instructors include Jeremiah Owyang (Altimeter Group), Chris Brogan (author, Google+ for Business), Mari Smith (co-author, Facebook Marketing), Brian Solis (author, Engage), Jay Baer (co-author, The Now Revolution), Jason Falls (author, No Bullshit Social Media), Frank Eliason (author, @YourService), Michael Stelzner (founder, Social Media Examiner), Mark Schaefer (author, The Tao of Twitter), Dave Kerpen (author, Likeable Social Media), Jesse Stay (author, Google+ for Dummies), C.C. Chapman (co-author, Content Rules), Kipp Bodnar (co-author, The B2B Social Media Book), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) and experts from LinkedIn, Dell, Ford, Citigroup and Citrix–just to mention a few. Fully online.

Click on this link to get complete information and to sign up.

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MobileWebAward Competition Looking for Mobile Development Professionals to Judge 2012 Awards

The Web Marketing Association’s new MobileWebAwards competition is currently accepting entries and is looking for qualified judges to help adjudicate this year’s award program. . This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is March 31, 2012

To nominate yourself or someone within your organization, please complete the judge’s nomination form at http://www.mobile-webaward.org/mwa/judges.asp. Mobile development professionals selected as judges will be contacted during the first week of April.

“Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association. “Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

Judging for the MobileWebAwards will take place in April, 2012, and winners will be notified by e-mail one week prior to the general announcement of winners in May, 2012. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, A&E Television Networks , New York Post Interactive, The Cincinnati Enquirer, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

• Creativity
• Impact
• Design
• Content
• Interactivity
• Ease of Use
• Use of the medium

“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

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Win Free Pass To Interactive Local Media East

The Web Marketing Association is giving away a free Full conference Pass to Interactive Local Media East March 26-28 in Boston.

BIA/Kelsey’s Interactive Local Media events are the number one place where “local” online and mobile executives get together. The industry standard since 1985, ILM remains the vital source for networking, innovation and practical takeways. Join us in Boston, March 26-28, for ILM East, where we’ll focus on channels, commerce and conversion – essential elements for winning in local.

Go to our Contest Page to register to win.

Deadline to enter is March 5, 2012.

Learn more about this great conference at http://www.biakelsey.com/ILMEast2012

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Win a Free conference Pass to SES Conference in NYC

This month we are giving a way a full conference pass to one of the top Internet Marketing conferences of the year – SES Conference New York (formerly known as Search Engine Strategies)! To enter, simply submit your name on our new Facebook Contest page and one lucky participant will be selected to attend this outstanding conference compliments of the Web Marketing Association. Deadline for entry is March 1st.

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Best Mobile Web Sites and Best Mobile Apps To Be Recognized By Web Marketing Association

The Web Marketing Association is pleased to announce the Call For Entries for its first annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications. The deadline for entry in the 2012 MobileWebAwards is March 30, 2012. The entry form and complete information can be found at www.mobile-webaward.org.

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The MobileWebAwards will be judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards will include:

• A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.

• The competition’s highest honor, the 2012 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.

• The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.

• Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.

Since 1997, the WebAwards have helped define the standards for website development, now the MobileWebAwards will do the same for sites and apps designed for mobile devices. Smartphones and tablet computers are exploding and companies are racing to be allow users to connect and interact with them using mobile devices. The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.

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The Best of Industry winners statue is reminiscent of a personal digital device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device. It is crafted of fine jet black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information. The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

Judging for the 2012 MobileWebAwards will take place in April and winners are expected to be announced in late May. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

Check out our Web Marketing Association Facebook Page and be sure to like us as we will be providing hints and tips on how to improve your chances on winning a top award though out March.

The 2012 MobileWebAwards are sponsored by the following leading organizations: BGT Partners, PR Newswire, Burst Media, MycroBurst, EContent Magazine, ExactTarget, ad:tech conferences, Internet World UK, SES Conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.