The Web Marketing Association judges will select the best Voice Skills or Actions in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. This is the first international award program to judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2024.
“As the surge in demand for Internet-enabled voice devices reshapes the consumer landscape, savvy brand marketers are seizing this wave of opportunity. They’re crafting innovative and groundbreaking experiences through thousands of skills for Amazon Alexa and actions for Google Assistant. With a staggering leap from 1,000 to over 100,000 Alexa skills since June 2016, the market is ripe with potential. The IAC Awards stand as a beacon of excellence, offering third-party validation of creative prowess and ensuring that every advertising dollar translates into compelling voice-enabled interactions. Winning these awards is more than a mark of distinction—it’s a clear demonstration of your commitment to leading the frontier of voice technology and creative innovation in advertising,” said William Rice, President of the Web Marketing Association.
Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 86 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
To learn more and enter, visit www.IACAward.org.