ClickZ Specifics: E-Mail Marketing
October 2 :: New York Hilton
Find out how to think more strategically before executing an e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We’ll show you what works, and what doesn’t.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects. Visit: www.clickzevents.com/email/fall07
Sessions include:
B2B E-Mail Marketing
E-Mail Bootcamp
Deliverability
Beyond Direct: E-Mail Branding & Relationships To Build Business
ClickZ is a sponsor of the Web Marketing Association WebAwards