Category: Web Marketing Association

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Web Marketing Association Names Best Mobile Web Sites and Best Mobile Apps of 2019

The Web Marketing Association is pleased to announce the winners its 8th  annual international MobileWebAward competition.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile Websites and the best mobile applications.  The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.

“Use of smartphones and tablet computers continue to explode and companies are racing to have users connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association.  “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

This year’s top awards include:

NIC Maryland won Best of Show Mobile Website for A Better Maryland Interactive Web Site.  Maryland’s new state development plan, A Better Maryland, was developed to coordinate the planning needs of state agencies and local governments.  The A Better Maryland website provides a visually appealing, responsive, and interactive layout of the plan’s topics and strategies for responsible growth as well as a centralized digital resource center. The digital resource center contains data, tools, and information sources intended to be a virtual library of state and local plans and related resources used for planning responsible growth and resource protection.

GEICO won Best of Show Mobile Application for GEICO Mobile. GEICO Mobile built the app to be personalized to each specific customer. The app will greet you by name and you’ll unlock all of the features of GEICO Mobile that are made for your policy. You get instant access to all of your policy info and details, and our personalized on-boarding experience guides you through any outstanding “next steps” you may have.  You can sign any required forms needed for your state, setup your billing preferences, and discover extra features that are valuable to you. If you need a reminder to change your oil, GEICO Mobile has your back. If you need help finding the cheapest gas when your tank is low, the Find Gas feature will show you a station nearby where you can save the most. GEICO Mobile has everything you need to manage your policy. GEICO Mobile was made to give you the best experience in the moments you need us most.

TMP Worldwide was named Top Interactive Agency for the 2019 MobileWebAwards competition. They received 13 awards including Best Employment Mobile Website. As the global leader in talent acquisition technologies, they are committed to finding new ways to leverage software, strategy and creative to enhance clients’ employer brands – across every connection point.

Two additional firms were recognized as Outstanding Mobile Developers for their work. They are the Hong Kong Trade Development Council and TMV Group.

A complete list of winners can be found on the award program’s Website.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

The Best of Industry winners receive a statue reminiscent of a personal mobile device, it could be yesterday’s smart phone, today’s tablet, or tomorrow’s device.  It is crafted of fine jet-black crystal with the iconic “W” accent in 24kt plated gold and personalized with your award information.  The award is entirely hand crafted by, Society Awards, the makers and designers of other notable award programs such as the Golden Globes, Emmys, MTV VMAs, and CLIOs to name a few, and presented in its own custom gift box.

The 2018 MobileWebAwards are sponsored by the following leading organizations: PR.com, EContent Magazine, iContact, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

 

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Online Ad Professionals Needed to Judge Internet Advertising Competition Awards

The Web Marketing Association’s 18th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified online advertising professionals to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“Each year we look to expand the IAC Awards judging pool by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”

The 2020 Internet Advertising Competition Awards are sponsored by PR.com, EContent Magazine, iContact, WebMaster Radio and Website Magazine.

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IAC Awards to Name Best Websites for Advertising

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Voice Skills or Actions (NEW)

Integrated ad campaign

Online Video

 

The 2019 Best of Show for Websites was given to Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”

Past top winners in the Website category include:

2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website

2017 TMV Group for FaygoUnbottled.com.

2016 HAVAS PARIS for La Marine Nationale : On Board Careers

2015 SapientNitro for The Blight Authority: Changing Blight to Bright

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

 

Judging for the IAC Awards will take place in February 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by PR.com, iContent, EContent Magazine, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

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Back for more: Imarc is two-time winner of The Best Intranet WebAward

Founded in 1997, Imarc is a full-service digital agency with a strong focus on web, mobile, and custom application solutions. Imarc’s talented team of 50+ strategists, UX engineers, designers, developers, writers, and business and marketing experts, are skilled in building complex applications from ideation through development. With over 350 diverse clients, Imarc has spearheaded a variety of projects for B2B and B2C clients in a variety of industries including cybersecurity, technology, legal, education, healthcare, accounting, manufacturing, cannabis, and startups. The applications that Imarc has built range from digital asset managers, HR tools, public-facing websites and, as showcased by their latest awards, intranets to help increase employee engagement, efficiency, and productivity.

Imarc’s latest award-winning intranet was built for Infor, a leading cloud-software provider delivering enterprise software solutions for companies worldwide, across 20 industries. After redesigning and developing Infor’s public-facing website in 2018, Imarc worked with the Infor team to improve the user experience and visual design of their intranet, TeamInfor.

Built as a custom application using Laravel, TeamInfor creates a unique, personalized experience for each user. First-time users are presented with information that helps guide them through TeamInfor, which features a customizable dashboard with bookmarks for external tools; a powerful, elastic search that queries thousands of resources; and the ability to promote featured content, and save resources. Within one week of launch, more than half of Infor’s employees had logged in and customized their user experience.

The new intranet serves as a digital hub for the organization. It delivers a consistent tone that is aligned with Infor’s refreshed corporate brand and consolidates the intranet and sales portal. This allows for easy access to internal business systems, helping both new and long-time employees find department-specific content and enabling the sales team to search through the thousands of resources they use to help turn prospects into customers. Since it is organized by both department and based on geographic location and role, TeamInfor delivers fresh and relevant information and promotes the awareness of new sales and marketing resources. It also allows users to explore each of the company’s departments by browsing the latest news, resources, and contacts for each.

Throughout the discovery and user experience research for the intranet and sales portal, Imarc knew it had to maintain the existing processes and infrastructure that Infor’s employees understood and were programmed to use. TeamInfor supports over 14,000 global users across the organization, over 4,000 each day, crossing all departments from marketing, human resources, C-level, and sales. It also supports 3,000 sales channel partners that access TeamInfor for sales and marketing materials. The new intranet provides an engaging experience for sales partners, with curated shortcuts and resources, providing an inclusive feeling, while delivering targeted, relevant information to its partners.

TeamInfor integrates with Infor’s current business systems, including MRM for Events, Active Directory to support Single-sign-on (SSO), SAML, and Google Analytics. In addition, the intranet provides access to Infor’s offsite resources and tools, such as Business Travel and Employee Self Service (e.g., Mingle), and social media platforms.

TeamInfor is designed to inform, educate, and engage employees while delivering a great employee experience and aligning with Infor’s external-facing brand. Improved employee experience, in general, is proven to have a huge impact on company success. The successful launch of TeamInfor helps Infor increase efficiency and productivity across all of its departments. TeamInfor allows departments to share content and news with all of Infor, creating a more unified company, opening the lines of communication among all departments and geographic locations, with an elevated brand experience. Instead of being merely a tool that is required to use, TeamInfor was designed with employees in mind.

This isn’t the first time Imarc’s work on intranets has received recognition. Their work on JetBlue’s intranet, HelloJetBlue, also won The Best Intranet from the 2019 WebAwards, as well as the 2017 Nielsen Design Annual Award. Learn more about Imarc and the work they’ve done for different clients at imarc.com/work.

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Best Mobile Apps to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications for 2020 in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2020.

The 2020 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email message and campaign, Online newsletter campaign, Online applications, Integrated ad campaign, Online Video and the newly added Voice Skills and Actions.

The 2019 Best of Show for Mobile Apps was awarded to Hong Kong Trade Development Council for HKTDC Marketplace App

Other past Best of Show winners in the mobile application category include:

2018    T3 for QuickTrip Route Planner for iOS

2017    TVGla for PetMOJI

2016    SapientNitro for Voice Cooking

2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App

 

Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

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Best Online Video Advertising Campaigns to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2020.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

Past Best of Show video winners from IAC Awards include:

2019    Cell Counting Music Video won by Thermo Fisher Scientific

2018    ADHD Unbranded Videos won by Shire and Intouch Solutions

2017    Back to Work won by Pretty Damn Sweet

2016    UpRight by Tross Creative won by Tross Creative

2015    Blind Test Drive won by INNOCEAN USA

2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global

2013    Twig the Fairy won by bswing

2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA

2011    Help Me Choose won by Organic, Inc.

2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

 

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Voice Skills or Actions (NEW)

Integrated ad campaign

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2019, eight agencies received this honor.

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, BTL Latino, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, Possible, SapientRazorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, MRM//McCann and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

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Best Social Media Campaigns in 86 Industries to be Recognized

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

 

Past Best of Show Winners in the Social Media category include:

2019    Wild Turkey: 101 Years, No Apologies won by Heat

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

 

In addition to social media campaigns, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps

Email message campaign

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Integrated ad campaign

Rich media ads

Online Video

Online newsletter campaign

Voice Skills and Actions (NEW)

 

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

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Best Email Advertising in 86 Industries to be Recognized

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2020.

The 2020 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

 

Past Best of Show Email Campaigns winners include:                                       

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

 

Past Best of Show Email Messages Winners include:   

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

 

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Voice Skills and Actions (New)

 

 

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.