Category: Web Marketing Association

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WebAward Deadline Extended until June 15th

The Web Marketing Association has extended the deadline for entering its 11th annual WebAward Competition until June 15th to allow final entries to be submitted and existing entries to be edited if needed. This will be the only extension as judging begins June 18th.

The WebAwards are the premier internet award competition that judges website development against an ever increasing Internet standard of excellence and against peer sites within an industry. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Web sites are judged on design, innovation, content, technology, interactivity, navigation and ease of use.

A Best of Industry WebAward, a handsome plaque with the image of the winning site embossed, will be given in each of the 96 industry categories, including financial services, health care, small business, travel, marketing, photography, education and government.

The competition’s highest honor, the 2007 WebAward Best of Show, will be given to the one site that the judges believe represents the pinnacle of outstanding achievement in Web development. Last year’s Best of Show winner was Big Spaceship for their outstanding work on TBS: Department of Humor Analysis.

The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the Top Interactive Agency WebAward. The 2006 Top Agency award was presented R/GA, which also was recognized for winning more WebAwards in the past decade than any other organization.

To learn more about the 2007 WebAwards, visit www.webaward.org

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WMA President William Rice to appear on Online Marketing with RSS Ray

William Rice, President of the Web Marketing Association, will be the featured guest on wsRadio.com’s Online Marketing with RSS Ray show. Bill will be discussing the formation of the Web Marketing Assocation and how the annual WebAward program has helped Internet professionals create marketing opportunities for themselves and their Web sites.

The show will run live, May 23th at 10:30 (Pacific Time). The show will then be available for download as a podcast.

Online Marketing with RSS Ray is your source for online marketing, RSS marketing, podcasting, blogging, social networking and videocasting advice. Hear interviews with industry leaders, cutting commentary, and expert opinion. Visit RSS Ray’s site for more information.

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Web Marketing Association at Internet World UK

Today was the first day of Internet World UK and it is impressive. Hundrends of high quality companies exhibiting and thousands of Internet professionals learning about what’s new and how to improve their web performance. Internet World is Europe’s largest Internet tradeshow and it shows.

If you are in London, you should check out this free to attend conference if the Internet is important to your organization. Be sure to stop by the Web Marketing Association’s stand #W536 in the middle of the show floor.

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WebAwards at ad:tech

The Web Marketing Association will be on hand at ad:tech San Francisco, April 25&26 at the Moscone Center in San Francisco to promote the 2007 WebAward Call for Entries.

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

The Web Marketing Assocaition is a big fan of both the ad:tech conference and the ad:tech Award program. They do a great job of identifying current trends and recognizing best of class advertising.

Bill Rice, President of the Web Marketing Assocaition, will be manning booth 5007 in the exhibit hall. Stop by and say hello between the great sessions.

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Stuff given out by the WMA

We would like to congratulate the following people for receiving free stuff from the Web Marketing Association and the WebAward program:

Stephen Kennedy of RiverRadio.net received a full conference pass to ad:tech SF for completing our survey from the last issue of Interactive Briefing.

Tisha Rogers of Worldwide Brands, Inc received a $100 AMEX Gift Card for stopping by our booth at eComXpo.

Jim Stone, Director, Marketing at Seenon received a video iPod for stopping by our booth at the Hollywood OMMA conference.

Stop by our booth at SES NY, ad:tech or Internet World UK for a chance to receive a 30gb Video iPod.

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WebAward Participants Have It Easy

One great feature that has been added to the Web Marketing Association’s WebAward program this year is the ability of last year’s participants to enter their Websites into the 2007 WebAwards with a single click.

When participants log in to their nominator account, they will see an option to enter selected sites into this year’s WebAward program. They then can update the information as needed, but save a lot of time and effort not entering what has not changed.

It’s just one more way the Web Marketing Assocaition is trying to make your life a little easier.

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1to1 and online innovation

The 1to1 Blog recently wrote an posting “Is Web Innovation Dead?” by Mila D’Antonio. She spoke with Bill Rice, President of the Web Marketing Association about the WebAwards and the judging criteria.

At the end of the post she asks “What have you found that’s innovative online? Please share the Web site and examples. If you have any good examples of online innovation, drop her a line.

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Web Marketing Association at OMMA

The Web Marketing Association is appearing at OMMA West in Hollywood today to promote the upcoming WebAward Competition. So far the sessions have been outstanding. Arianna Huntington of The Huntington Post talking about the need to be fearless when it comes to developing Web content.

The trade show area is small and intimate. There are some great exhibitors like PRWeb, eMarketer, website Magazine. The people here seem very interested in the WebAwards and several judges and participants have stopped by to say hello.

Tribal Fusion presented a session on social media for B2B marketers thant provided an interesting overview but did not get into much “how to” detail. Still, it provided a very good overview of the subject.

if you’re in Southern California, I suggest you stop by the Renaissance Hollywood Hotel and check out this great conferance.

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New WebAward Sponsor Opportunity

The Web Marketing Association will be offering sponsorships of specific industries within the WebAward competition for the first time in 2007. Industry sponsors will receive visibility and links to their Website within the WebAward competition Website with regards to the industry they sponsor.

If your company or organization is interested in participating as an industry sponsor, please contact Web Marketing Association President William Rice at wrice@webaward.org to learn more.