Category: Web Marketing Association

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Drawing for Free Conference Pass to SES Chicago

If you would like to attend SES Chicago for free, complements of the Web Marketing Association, Email your name, title, company, and address toSES@webaward.org. One winner will be randomly selected October 30th and will attend this outstanding conference as our guest.

SES Chicago

New developments emerge every day, with search engines seemingly able to revolutionize the industry over night. Not understanding how emerging new technologies affect your online marketing and website rankings can be devastating to your business in lost opportunities. SES Chicago, offers a critical look at the latest developments in all areas of online marketing to help marketers traverse through the quickly developing landscape. Explore 5 days of networking opportunities and gain unparalleled insight from our industry experts. Register now w/ code WMA20 to take 20% off the current rate!

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Ad:tech Full Conference Pass Drawing

Once again our friends at ad:tech Conferences have given us a free full conference pass to ad:tech NYC November 8-10 at the Javats Convention Center. If you are interested in attending without having to pay, send your name, title, company, and address toadtech@webaward.org. One winner will be randomly selected October 15th and will attend this outstanding conference as our guest.

Register now with code WMANY and save $200 off the current online price! Visit ad-tech.com/ny for the latest details on schedule, speakers, exhibitors and events.

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The Problem with Advertising on Facebook

I need to vent right now about dealing with Facebook as a source for advertising.

The Web Marketing Association recently noticed a duplicate charge for advertising on Facebook and contacted AMEX to dispute the charge. Facebook promptly shut down the account access until the dispute was closed. All attempts to contact a live person at Facebook failed. All online options ask me to log into my ad manager account (which they have locked me out of).

If you ever wanted an example of bad customer service, look no farther than Facebook advertising. They tell you to go online to your ad manager account, but then they lock you out of it. No one to talk to keeps their costs low, but makes it impossible to resolve issues. It makes them look like they don’t care about anything except growing there profits so they can go public.

Google and Bing are two advertising sources that I have dealt with on customer services issues and came away satisfied with the resolution. With Facebook Advertising, I can’t even get an answer!

Bill Rice
President
Web Marketing Association

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Attributes of Award Winning Websites – A study of the 2010 WebAward winners and what made them successful

Attributes of Award Winning Websites – A study of the 2010 WebAward winners and what made them successful is a new study now available from the Web Marketing Association. Our goal is to provide the Web development community with insights into current industry trends by examining various aspects of websites selected as winners in the 2010 WebAward competition for website development and comparing them to those entries that were not selected as winners.

“We think this study will help give those developing websites important insights into industry development trends,” said William Rice, President of the Web Marketing Association. “Since 2006, we have gathered demographic data on the sites entered. Whether you are in an agency or a corporate interactive marketing department, it is always difficult to benchmark your efforts and demonstrate to senior management and/or clients how your efforts compare. The results of this study will be one way to help accomplish that task.”

The study includes information on the following topics:
Target Audience
Development Platform,
Programming Platform,
Site Developer
Budget

The study also examines specific website features including:
Email Mailing List
RSS Feeds
Use of Flash
Live Chat
Use of Audio and Video
Inclusion of Banner Ads
Shopping Cart
Multiple Languages

To see what we found from the 1,092 sites submitted to the WebAwards in 2010 in our free 24 page Attributes of an Award Winning Website Study, please go to http://www.webaward.org/awardwinning_report.asp

To enter the 2011 WebAward competition for Website Development, please go to the WebAward.org Website.

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Web Marketing Association Looking For Internet Experts To Judge WebAwards

The Web Marketing Association is expecting a record number of participants in its 15th annual international WebAward competition,and we looking for experienced Internet professionals who can help judge the Website that are entered. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2011 WebAward Competition for Website development is currently accepting entries until May 27, 2001. Judging will begin in mid-June.

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Online and on Target

William Rice, President of the Web Marketing Association was quoted in an article in the February 14, 2011 issue of the magazine Modern Healthcare by Andis Robeznieks entitled “Online and on Target:
Hospitals add sophistication to their websites, improving value to patients.”

Bill discusses the evolution of healthcare websites and current bast practices based on results from the annual WebAward program, now in its 15th year.

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Our Thanks for an Outstanding Year

December is a time when we like to look back at the year and reflect on the successes of the past twelve months and be thankful for all that we have.

The Web Marketing Association would like to thank the hundreds of online marketing and development professionals that contributed their time and expertise to help organize and judge both the WebAwards and the IAC Awards. This group of individuals are industry leaders that are giving back to the Internet in an effort to improve the level of website development and online advertising for everyone. We thank then for their ongoing commitment and recognize that we could not produce such outstanding award programs without them.

We also would like to thank our corporate sponsors, many of which have been with us for many many years. Our sponsors are hand picked because of their leadership position in the world of online marketing. These companies support our programs by providing high value exposure to help drive traffic to our award programs. This year our sponsors include: BGT Partners, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, Search Engine Strategies, Burst Media, Webmaster Radio, and Website Magazine.

Finally we would like to thank our award show participants – you trust us to judge your websites and online advertising fairly and without favoritism, with expert judges, and create an outstanding marketing opportunity for you when you win. For 14 years we have worked hard to develop an online system that gives everyone an equal opportunity to get recognized for their best work.