Category: Sponsors

Posted on by

Giving Customer Voice

The Chief Marketing Officer (CMO) Council seeks your views on how global marketers are Turning Customer Pain into Competitive Gain. Part of a new strategic research initiative aimed at Giving Customer Voice More Volume, their latest audit seeks to benchmark how well brands listen and respond to customer input, concerns and issues.

Using their quick, multiple-choice questionnaire format, please take 15 minutes of your time to assess your company’s level of commitment to customer experience and your organization’s effectiveness in turning detractors into disciples, and objections into opportunities. Your responses will be kept confidential and we will share aggregated findings with you on completion of the study in January, 2009. Thank you for your time and assistance in this initiative.

The survey is located at http://www.cmocouncil.org/programs/current/customer_voice/survey.asp

Posted on by

Internet Industry Conferences

If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.

Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)

We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.

Posted on by

WebmasterRadio.FM presents The Web Marketing Awards Special, Airing April 4, 2008

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace and the official radio network of the 12th Annual WebAwards is pleased to announce The Web Marketing Awards Special airing April 4, 2008 on WebmasterRadio.FM

On the WebmasterRadio.FM Web Marketing Awards Special, host William Rice from the Web Marketing Association will speak with Josh Webb, Associate Creative Director and Rocky Hunter, Account Supervisor from IQ Interactive, the Atlanta-based interactive firm that won Best of Show Runner Up in the 2007 WebAwards for their outstanding work on the UPS Whiteboard Website. “The whiteboard ad campaign has been used by UPS to successfully each its target audience across many media platforms, says William Rice, President of the Web Marketing Association. “Josh and Rocky will walk us through the concepts and technology that make the UPS Whiteboard Website so innovating and award winning”.

The show will also discuss how Web marketing professionals and Webmasters can win recognition for their own efforts by participating in the 2008 WebAward competition. Websites can be entered into 96 industries, including financial services, medical, small business, travel, advertising, transportation and government The Web Marketing Association’s independent expert judges will visit each site entered and evaluate it based on seven criteria of a successful Website. Sites earning the highest score in their industry will receive the Best of Industry WebAward. Sites not receiving the top award will be eligible to receive Outstanding Website and Standard of Excellence WebAwards.

Web Marketing Awards Radio Special

Bill Rice interviews representatives of Interactive on their winning campaign UPS WhiteBoard In this Web Marketing Awards Radio Special

Show: Specials

Channel: Specials


The deadline for entering the 2008 WebAwards is May 31st and you can learn more and enter at www.webaward.org. WebmasterRadio.FM is the official radio network of The 12th annual WebAwards competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

Posted on by

ExactTarget eMarketing Essentials Seminar Hits The Road

Route 1 to 1: The New eMarketing Essentials seminar from long time Web Marketing Association supporter ExactTarget is heading your way. ExactTarget’s one-day seminar is coming to a town near you and will help you improve your email marketing program. You’ll learn how to:

Engage your prospects
Maximize your marketing ROI
Drive higher sales
Increase return on customer
Build brand loyalty

In other words, Route 1 to 1 is the fast track to email marketing success!

They’ve gathered the industry’s best and brightest to bring you the latest news in digital communications. In addition to informative ExactTarget presentations, top industry experts and analysts will provide one-to-one marketing technology insight, and ExactTarget clients will share real-life examples of B2B and B2C email marketing success.

As a leading provider of on-demand email marketing software, ExactTarget is committed to delivering results. Take a field trip from the office and join us for Route 1 to 1. You’ll walk away with an arsenal of actionable strategies to power your email marketing program down the road to success.

Here are the dates and locations:

April 22 – Atlanta, GA
April 24 – New York City, NY
May 13 – Cincinnati, OH
May 15 – Chicago, IL
May 20 – Toronto, ON
May 22 – Minneapolis, MN
June 10 – Dallas, TX
June 12 – Denver, CO
June 17 – Orange County, CA
June 24 – Seattle, WA
June 26 – San Francisco, CA
July 22 – Miami, FL
July 24 – Boston, MA

ExactTarget is the email provider for the Web Marketing Association. We hope you attend this exciting and beneficial program. For more information, go to the ExactTaget Website.

Posted on by

B@B Magazine NetMarketing Breakfast Series

Join interactive experts and your marketing peers for the B@B Magazine NetMarketing Breakfast Series, a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you’ll gain insight into the most effective digital strategies as our panelists share those that have – and have not – worked for them. BtoB’s editor, Ellis Booker, will moderate.

Remaining Spring 2008 dates and locations:
Atlanta: April 23
San Francisco: May 8
Chicago: May 20

Posted on by

MarketingSherpa Landing Page Teleseminar

The Web Marketing Association would like to thank Tim McAtee and Jim Ellis for joining us on the MarketingSherpa teleseminar on Landing Page Design in January. This practical and tip-filled session was very helpful and well attended. If you were unable to join us at the event, you can download the audio file and slides and re-live the event.

This presentation was based on new data from the report,
MarketingSherpa Landing Page Handbook (2008 edition), I have found this guide extremely helpful and full of useful and easy to implement suggestions on improving landing page design. Download your copy today.

Posted on by

CMO Council Survey

The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.

The CLOSE survey is available in 5 languages:
English,
Spanish,
Portuguese,
Dutch and
French.

Posted on by

Search Engine Strategies conference and Expo London

Search Engine Strategies conference and Expo London, February 19-21, 2008 – Business Design Centre, London UK

Last year’s event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.