Search Engine Strategies conference and Expo London, February 19-21, 2008 – Business Design Centre, London UK
Last year’s event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.
From mobile to digital, retail to e-tail, MarketingTech: Tailormade is a chance for marketers to pick and choose across 16 training clinics, so that the one-day event will provide a personalised hands-on, experiential ‘one-stop shop’, to gain updates on the latest developments and how to practically use these technologies to enhance customer engagement.
New technology: what’s out there?
What is a flash in the pan and what will shape the future?
How can it be practically applied to your business and how can you prove return?
Hear from 16 brand speakers including Yell.com, Cadbury-Schweppes, Times Online, Disney and more… Learn more about: Mobile Marketing | Web 2.0, Blogs, Social Networking| Search | Digital’s Latest Developments | Irresistible Email Campaigns| Consumer Behaviour| Winning Websites| Innovative In-Store
MarketingTech: Tailormade
The Grange City Hotel, London
31 March 2008
www.marketingtech.co.uk
*BOOK BEFORE 7 February & Save £50*
Power of Two – IQ Interactive shows us that UPS Whiteboard is a great example of how the combination of the web and traditional advertising is dramatically more powerful and effective than traditional alone
Outstanding Drive – THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.
Her are two articles from the May issue of the Web Marketing Association’s Interactive Briefing Newsletter.
Using Customer-Focused Marketing to Create Unique Websites – Meeting the demands of today’s high-segmented and fast-paced internet audience requires a new approach.
Working together for Business – A collaborative economic development Web site for the central New Mexico region is recognized as Best Regional Interactive Application in the 2007 Internet Advertising Awards Competition.
We had so much fun putting together our Interactive Agency crossword puzzle last month, we have created a second crossword to test your knowledge of the Internet. The Internet Terms Crossword Puzzle provides definitions of common Web terms you provide the words that match them up.
See if you know as much as you think you do!
When I think back to the first WebAward competition back in 1997, The Internet was a different place. There were plenty of significant award programs for the advertising community – Clio, Cannes, Echo, etc. – but nothing for the emerging world of interactive. We set out to be the first industry based award program for Web site development and for more than a decade have recognized the best web sites on the Internet.
During that time, what constituted an award-winning Web site has changed as well. In 1997, most Web sites were no more than online bill boards with a few hyper links for navigation. The top sites were introducing forms-based calculators and personalization was limited to returning different hard-coded pages based on user selections.
Last year, the WebAward award-winning Web sites were truly a showcase for best practices of Internet development. Web sites today are database-driven dynamic business tools that are important business tools. Each industry has different expectations of from their web sites which is why the WebAwards has 96 industries that allow each Web site to be judged and benchmarked with its peers.
What does 2007 hold? Well, we’ll find out as the WebAward call for entry ends this month and the judging begins in June. Already the judges have started discussing what the current state of the art Web sites are going and what they expect from a Web site. If you have not entered already, now is the time get establish your nominator account and enter your Web sites into this important recognition program. Last year’s participants can use our one click entry form from their nominator account.
If you have not yet participated in a WebAward program, now is the perfect time. Not only can you receive recognition for your Web development efforts and a great marketing opportunity for your Websites, but you also will receive important feedback data that will benchmark your site to those with in the industries you participate in.
If you want to learn more about entering the 2007 WebAwards, visit our WebAward Website.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for entries for the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies, Toronto
June 12 & 13
Metro Toronto Convention Centre, Totonto, Canada
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
Young Drivers Wanted is an article for the April issue of the Web MArketing Association’s Interactive Briefing Newsletter that discusses how VW Belgium wanted the reach news drivers and the award-winning VW EscapeTV created to reach that goal.
Internet Retailer 2007 Conference & Exhibition
June 4-7
San Jose Convention Center, San Jose CA
the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.
The Web Marketing Association and the WebAwards sponsor and support this conference.
Sometimes you just need to have some fun.
Did you know that 47 of AdWeek’s top 50 Interactive agencies participate in the annual WebAwards program. Many of them, but not all, make up the solutions to an interactive crossword puzzle we’ve created. See how well you know your top interactive agencies by trying out our Interactive Agency Crossword Challange. Some clues are easy, some more difficult. Have some fun, we did in creating it!
If you need some help, download AdWeek’s Top Interactive Agency List (PDF)
