Category: Interactive Briefing

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Trade Show Drawings

In the last issue of Interactive Briefing, The Web Marketing Association’s newsletter, we made available a number of leading conferences in a drawing we held. By all accounts each of the conferences were extremely interesting and great networking opportunities. Here are the winners who received full conference passes.

ad:tech San Francisco – Carly Helgeson, Project Manager, The Clorox Company
Voices That Matter: Web Design Conference – Adam Kleinberg, CEO, Traction
DPAC III – Levi McConnell, Director of Interactive, PACE Advertising/WPP
Social Media Summit – Laura Buchanan, Organic Inc.

Look for more opportunities to attend top industry conferences by reading Interactive Briefing!

Click here to subscribe to the monthly Interactive Briefing Newsletter.

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Who has the Meatballs?

Congratulations to Valerie Neuschwander of Web Associates, Gail E. Hageman of Sutherland Asbill & Brennan LLP and Kimberly Brookes of Wyndham Hotel Group for being selected to win a copy of Seth Godins book from last month’s Web Marketing Association Interactive Briefing newsletter. In addition, Margaret Lahey of Mailer Mailer responded to our blog posting about a drawing and she was selected to receive a copy as well.

We hope they do as well in the 2008 WebAward competition!

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5 Tips to Impress the WebAward Judges

With less than one month to go until the deadline for entering the 12th annual international WebAward competition, we hope to provide a series of hints on how to increase your changes of winning this prestigious Website award. Be sure to check our WMA blog regularly or subscribe to its RSS feed for greater insight into putting your best foot forward and winning a WebAward.

5 Tips to Impress the WebAward Judges

1) Provide a Direct URL to the entry – One mistake agencies that submit multiple entries make is to create a page that shows all of the entries and uses the same URL for all of the entries. It is much better to provide a direct URL for each entry, the judges do not need a landing page to be impressed with your entry, they just want to review the site and multiple sites on the same page increases the chances that they might review the wrong site.

2) Make sure the URL works – The last thing you want is to find out that your entry was not judged because the URL was invalid or the changed before the site was reviewed. If the judges can’t see the site, they can’t score it and it will be disqualified. One thing that causes a URL to fail is nominators that include instructions in the URL like “www.webaward.org – click on the big button”. Instructions belong in the instructions field, not the URL.

3) Be brief and to the point – The Audience and mission statement helps the judges understand the goals of the site before the review. Their advice is to keep the narrative short and sweet. Who is the site’s audience? What are you trying to accomplish with the site – direct sales, branding, information, etc? What are some of the features that might not be apparent? These are what the judges are looking for.

4) List the requirements necessary to view the site – Some sites using the latest technologies require specific versions of products (Shockwave 11.0 or Adobe Flash version 9.0 for example) or the download of plug ins or executable programs to review an entry. They will be more willing to comply if they know what is expected when they review the entry form. Also, let the judges know if your site only works on Internet Explorer because they may be using other browsers.

5) Make sure the password works – If the site is password protected, please make sure the user name and password are active until August 15th. This point mirrors Tip #2 – . If the judges can’t see the site, they can’t score it and it will be disqualified. Passwords that change during the competition can be updated by email

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Interactive Briefing Featured Articles

Here are two articles from the April issue of the Web Marketing Association Interactive Briefing that you might find helpful.

Build Customers Extranets to retain and increase revenue – Customized Customer Sites can and should be a viable component of your best marketing practices arsenal.

Go Online to Reach the “Online At Work” Audience – Reaching the office worker with relevant advertising has always been difficult. The Internet overcomes these challenges and offers advertisers a true opportunity to effectively reach the “online at work” audience. To better understand the “online at work” audience, Burst Media surveyed over 11,500 web users 18 years or older on the online activities they engage in while at work (PDF).

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Internet Industry Conferences

If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.

Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)

We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.

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B@B Magazine NetMarketing Breakfast Series

Join interactive experts and your marketing peers for the B@B Magazine NetMarketing Breakfast Series, a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you’ll gain insight into the most effective digital strategies as our panelists share those that have – and have not – worked for them. BtoB’s editor, Ellis Booker, will moderate.

Remaining Spring 2008 dates and locations:
Atlanta: April 23
San Francisco: May 8
Chicago: May 20

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Interactive Briefing Feature Articles

In this month’s Web Marketing Association Interactive Briefing Newsletter, there are two articles you might find interesting:

Pull PR: Combining SEO and Public Relations – Giving to get, transparency, conversation and participation are key concepts when it comes to an online PR program that involves not only blogger relations but also the search engines.

http://www.webmarketingassociation.org/wma_newsletter08_03_widget.htm- Letting your customers consume content on their own terms.

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Conference Drawings

The last issue we offered a change to receive a chance to attend Search Engine Strategies in New York, March 17-19. Congratulations to Lori Keith, E-Marketing Manager at Strategic Diagnostics, Inc. in Newark, Delaware. Her name was selected and she is attending the conference on us!

This month we have a full conference pass to ad:tech San Francisco April 15-16 to offer to readers of Interactive Briefing. This is always one of the most impressive Internet conferences of the year. If you are interested in being entered, simply email your contact info to adtech at webaward.org and you’ll be entered into the drawing. Deadline to enter is Thursday, March 27th and we’ll contact the winner on the 28th.