Category: Interactive Briefing

Each month, the Web Marketing Association reports the top articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

Here are the Top 5 WMA SmartBrief Articles for November, 2012

Behind the scenes with an Obama banner-ad designer
7 must-have tools for Web designers
Custom news sites give big brands a digital megaphone
Obama’s victory could hinder digital marketers
8 ways to make your footers less boring

Here are the 5 most read articles appearing in the WMA SmartBrief daily newsletter. Subscribe to the free WMA SmartBrief here.

How to build a more effective landing page

“Google launches online ad-metrics suite

Meet the Don Draper of digital advertising

Click-through rates are overrated, researchers say

Google lets marketers target keyword typos

Congratulations to Steve Schwalb of Digital Eel in St. Petersburg, FL for being chosen as the winner of a full conference pass to Search Engine Strategies conference in New York March 21-25, 2011.

This year SES is taking the lead in dissecting the new online marketing landscape and figuring out what it means for you. SES continues to be the industry’s leading forum, delivering marketers the broadest scope from which to view the industry and learn to fully integrate all the dimensions of search, taking advantage of all the possibilities.

There is still time to sign up to attend this top conference for Internet marketers. Go to http://www.sesnewyork.com for complete details.

The New Rules of Selling Consulting Services in 2011 – The economy ups and downs and ups, changes in buyer behavior, the web, social media, sales enablement tools, and increased competition have transformed how and why clients buy. Register and receive a free whitepaper to help you better understand the changing dynamics of selling consulting services.

Once again our friends at ad:tech Conferences have given us a free full conference pass to ad:tech NYC November 3-4 at the Javats Convention Center. If you are interested in attending without having to pay, send your name, title, company, and address to adtech@webaward.org. One winner will be randomly selected September 30th and will attend as our guest.

Join us at adtech, the world’s largest digital marketing event, and learn everything you ever wanted to know about digital marketing in one collaborative setting. Through speaking sessions and hands-on tutorials, leading industry experts will show you how to market more effectively using social media, email, mobile, search, video and more. Keynote speakers include Lauren Zalaznick, President of Women and Lifestyle Entertainment Networks at NBC Universal and John Furey, Founder of MindTime Project. Register now with code WMANY and save $200 off the current online price! Visit http://ad-tech.com/ny for the latest details on schedule, speakers, exhibitors and events.

This month our friends at the Ypulse Youth Marketing Mashup to be held in San Francisco on June 1 & 2 are offering a change to receive a full conference pass to this outstanding conference. Please email your contact information, including name, title, company, and address to Ypulse@webaward.org. the Winner will be chosen on April 30th.

The 2010 Ypulse Youth Marketing Mashup is where top brand, corporate and social marketers, media professionals, educators and non-profit organizations gather to share best practices, research and latest strategies on marketing to youth with technology.

Use the code “WMA” can be used for a 10% discount for this event.

ad:tech Conference will be held in San Francisco on April 20-24. If you would like a chance to attend this conference for free, send your contact information, including name, title, company, and address to adtech@WebAward.org by March 31st to enter our drawing for a full conference pass.

This is a great conference every year and you can stop by the expo hall and say hello to the Web Marketing Association in booth #6383.

Advances in website content management based on built-in analytics integrated with marketing automation technology (aka trickle marketing), provide the cost effective touch from marketing which can results in great leads.

Click here to read the complete article.

Social media marketing and public relations is emerging as a practice at a critical time. The economic recession has marketers exploring new tactics to generate revenue with minimal investment.

But what do you really know about social media marketing and PR? Do you know its ROI? Do you know what works? Can you even define it?

Now you can! MarketingSherpa has pulled together the latest research and best practices into a 225-page study that is our first on social media marketing and PR. The benchmarks in this guide are based on the knowledge of hundreds of marketing and PR practitioners who shared their experience.

We’ve read the guide and think it is something every marketer should consider reading. To order, visit the Sherpa Store.