Category: Interactive Briefing

We at the Web Marketing Assocaition are big fans of MarketingSherpa’s newsletters and reports. Their new MarketingSherpa Search Marketing Benchmark Guide is a great help to anyone who thinks SEO is an important aspect of Web marketing. We have been given access to an executive summary of the study that you can download free-of-charge. You can purchase the entire report from the MarketingSherpa’s Website. While you’re their, sign up for some of their excellent case study newsletters!

ad:tech is one of the top conferences in the online marketing space and its next event will be held November 6-8th in New York at the New York Hilton. ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.

The Web Marketing Association will be exhibiting at the show – stop by and say hello.

If you would like to enter our drawing for a full conference pass to ad:tech New York, simply email your contact information to adtech@webaward.org before Friday, October 20th. One winner will be selected from the entries received and notified by email. This is a $1,695 value that should not be missed.

eComXpo conference is an online conference to be held October 24-26 2006 at
www.ecomxpo.com. This virtual tradeshow for eCommerce Marketers is a great way to hear interesting speakers and meet new vendors without the expense and time away from the office.

Send your contact information to ecomxpo@webaward.org to be entered into a drawing for free access to the eComXpo University with access to 160 on-demand presentations from industry experts. Deadline is Friday, October 20th.

Recently, William Rice, President of the Web Marketing Association, was asked to provide the keynote address for the Minnesota Interactive Marketing Association’s annual Summit in St. Paul. The presentation covered trends in award winning websites based on the results of the 2006 WebAwards. We will be expanding on these findings and updating our Internet Standards Assessment Report later this year. The daily newspaper, St Paul Pioneer Press, covered the event and you can read the article at http://www.twincities.com/mld/twincities/business/15680591.htm.

Do you want to improve your e-commerce conversions?  Grab a copy of MarketingSherpa’s new Ecommerce Benchmark Guide 2006 for:

-> Eyetracking study data on Amazon, Wal-Mart, Dell, Best Buy, Apple, Bombay, QVC & Circuit City. Shows you how online shopper’s eyes "flick over" your store’s pages (and how you can redesign for better conversions.)

-> Real-life ecommerce marketing and tactical data from 1,101 of your peers. Compare your stats to theirs; discover which traffic sources and site tools are working (and what’s bombing.)

-> See inside the minds of 1,120 actual online shoppers. They reveal why they abandon carts, and what would make them buy more from you online.

Discover how to lower your shopping cart abandons, traffic costs, fraud, email unsubscribes, search marketing cost per click — plus, how to raise your conversions, average order size, shopper trust, affiliate revenues, customer loyalty, and ROI.  Want more information? Visit:
http://www.sherpastore.com/e-commerce-benchmark.html

Here are the featured articles from our May issue of the Web Marketing Association’s Interactive Briefing Newsletter.

Winning an Award is only Half the Battle – Here are some ideas on how to promote your award winning website after you have one an award.

Turnaround Game – Virtual Imagination Leads to Real Life Success for this award winning interactive application

The tale of two seasons – Marriott
exploits the weather to offer visitors hot deals.

INBOX: The Email Event
May 31-June 1, 2006
San Jose Marriott

INBOX is the first and only event focused on the Internet’s first and central application: email. In just two days, you’ll get a rock-solid email system and email marketing plan you can count on. Our conference program covers Email Marketing Strategy, Creative, Delivery, List Acquisition and Customer Retention. Check out the conference program here: http://www.inboxevent.com/2006/conference.asp

Web Marketing Association members can get a FREE Buyer Pass, or save $100 on a full-conference pass. Sign up online at http://www.inboxevent.com and use Customer Code WMA6.

Internet World 2006 – Free entry, Over 200 exhibitors, Over 100 hours of seminars
9-11 May 2006, Earls Court, London, UK
Internet World is the UK’s largest B2B internet event.
Directors from MSN, e-Bay, Lastminute.com, Virgin and more delivering keynote presentations. Supported by Net Communities and endorsed by The Guardian, Revolution, Marketing, e-Consultancy, mad.co.uk and others.
For more information and to register for FREE visit www.internetworld.co.uk

The Web Marketing Association will be participating in
several of the leading industry conferences this year. Here is your opportunity
to participate in important educational sessions while networking with other
industry professionals. Here a leading industry conference that we
recommend.

WebMaster World
Apr 18-20, 2006, Hynes
Convention Center, Boston
WebmasterWorld’s PubCon is an educational
conference and industry trade show programmed specifically for web professionals
and website site owners. The event will be opened with a Keynote Speech by best
selling author Malcolm Gladwell, writer of ‘The Tipping Point,’ and ‘Blink.’

The conference has four tracks each day and these include
sessions focusing on some of today’s hottest Internet topics. The tracks are:
Organic Search & General Webmaster Issues, Paid Search (PPC), Affiliates
& Advertising, and the highly popular Site Reviews. In addition, the highly
rated networking event gives attendees the opportunity to meet and discuss their
individual issues with the other attendees, speakers and businesses. The event
is supported by the Industry’s leading businesses as speakers, exhibitors, and
sponsors, including Ask, Google, Microsoft’s MSN Search and Yahoo!.

For more information go to www.pubcon.com A limited number of participants
can receive 25% off the full conference rate by entering code "wm-80625" when
registering.

Vistit us at booth #406 and learn more about the 2006 WebAward competition.