Category: IAC Awards

The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

 

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

DP+ for Subway HTML5 winner of Best of Show Online ad

AIA Worldwide for Future Hunters winner of Best of Show Online campaign

true[X] and Starcom for Best Buy Back To School winner of Best of Show Rich media Online ad

Scoppechio for Longhorn Steakhouse Email Campaign winner of Best of Show Email message campaign

Olive Garden for Olive Garden – New Year winner of Best of Show Email message

TMV GROUP for ROXOR Weekly Dealer Email winner of Best of Show Online Newsletter campaign

LEAP Frame for Hershey’s Time Square winner of Best of Show Integrated ad campaign

GWL Advertising and Direct Orthopedic Care for Direct Orthopedic Care winner of Best of Show Social Media campaign

Zambezi + Experience Kissimmee for Finding Whelmed winner of Best of Show Online Video

Adams & Knight, Inc. for Webster Bank: Jargon Defined winner of Best of Show Online Video Campaign

GEICO for GEICO Mobile winner of Best of Show Mobile application

Adams & Knight, Inc. for Big Goals Bracket winner of Best of Show Interactive Application

TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment winner of Best of Show Website

Dunkin’ Joy in Childhood Foundation for Waze x Dunkin’ Going Gold winner of Best of Show Voice Skill or Action

 

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

TMP Worldwide is recognized with the 2020 Top Agency Award, winning 18 IAC Award winning entries, including two Best of Show awards, 11 Best of industry awards, 8 Outstanding awards and a total of 110 quality points towards the Top Agency Award. TMP Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients’ employer brands – across every connection point.

Seven additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

true[X] (15)

TMV Group (12)

Patients & Purpose  (10)

tbk (7)

Zeta Global (6)

Hong Kong Trade Development Council  (6)

Yes Marketing (6)

 

The Web Marketing Association is now accepting entries for the 24th annual WebAward Competition for Web site development.  Deadline for entry is May 29, 2020.

 

We have just completing the judging phase of the 2020 Internet Advertising Competition Awards and are now tabulating the scores from all of the IAC judges.  We expect to announce the winners publicly on April 7^th.  All participants will receive an email with their results on or about April 2^nd.

The Web Marketing Association’s 18th annual Internet Advertising Competition (IAC) Award program is currently accepting entries and is looking for qualified online advertising professionals to help adjudicate this year’s award program. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Internet and advertising professionals selected as judges will be contacted during the first week of January.

“Each year we look to expand the IAC Awards judging pool by bring on qualified advertising professionals to help us set the standard of excellence for online advertising,” said William Rice, president of the Web Marketing Association, Inc. “We created the IAC Awards to highlight the best in this unique advertising medium by industry and need additional individuals who have direct experience developing online advertising. Our judges must have an in-depth understanding of the current state-of-the-art in web advertising, an eye for a well-designed ad and the objectivity to score entries according to a predefined set of criteria.”

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

“It is an honor and an important responsibility when you are chosen to participate as a judge,” said Rice. “Judging an award show like the IAC Awards is a great way to share your experience and expertise with the online advertising community. You are helping to set the standard for award winning advertising throughout the Web.”

The 2020 Internet Advertising Competition Awards are sponsored by PR.com, EContent Magazine, iContact, WebMaster Radio and Website Magazine.

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2019 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Mobile Apps and websites

Online ads (including banner, pop-up or interstitial)

Rich media ads

Email message campaign

Online newsletter campaign

Online applications

Voice Skills or Actions (NEW)

Integrated ad campaign

Online Video

 

The 2019 Best of Show for Websites was given to Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”

Past top winners in the Website category include:

2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website

2017 TMV Group for FaygoUnbottled.com.

2016 HAVAS PARIS for La Marine Nationale : On Board Careers

2015 SapientNitro for The Blight Authority: Changing Blight to Bright

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

 

Judging for the IAC Awards will take place in February 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by PR.com, iContent, EContent Magazine, Webmaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best mobile applications for 2020 in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2020.

The 2020 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email message and campaign, Online newsletter campaign, Online applications, Integrated ad campaign, Online Video and the newly added Voice Skills and Actions.

The 2019 Best of Show for Mobile Apps was awarded to Hong Kong Trade Development Council for HKTDC Marketplace App

Other past Best of Show winners in the mobile application category include:

2018    T3 for QuickTrip Route Planner for iOS

2017    TVGla for PetMOJI

2016    SapientNitro for Voice Cooking

2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App

 

Judging for the IAC Awards will take place in February, 2019, and winners will be notified by e-mail in March, 2016. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2019 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2020.

“Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue,” said William Rice, president of the Web Marketing Association.  “Videos can be standalone viral projects, serials, or page-based creative. Each online video ad will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online video. Winning awards is also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

Past Best of Show video winners from IAC Awards include:

2019    Cell Counting Music Video won by Thermo Fisher Scientific

2018    ADHD Unbranded Videos won by Shire and Intouch Solutions

2017    Back to Work won by Pretty Damn Sweet

2016    UpRight by Tross Creative won by Tross Creative

2015    Blind Test Drive won by INNOCEAN USA

2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global

2013    Twig the Fairy won by bswing

2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA

2011    Help Me Choose won by Organic, Inc.

2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

 

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2019.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Rich media ads

Social Media

Web sites (including microsites and landing pages)

Email message campaign

Online newsletter campaign

Online applications

Mobile apps

Voice Skills or Actions (NEW)

Integrated ad campaign

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2019, eight agencies received this honor.

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, BTL Latino, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, Possible, SapientRazorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, MRM//McCann and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

 

Past Best of Show Winners in the Social Media category include:

2019    Wild Turkey: 101 Years, No Apologies won by Heat

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

 

In addition to social media campaigns, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps

Email message campaign

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Integrated ad campaign

Rich media ads

Online Video

Online newsletter campaign

Voice Skills and Actions (NEW)

 

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2020.

The 2020 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

 

Past Best of Show Email Campaigns winners include:                                       

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

 

Past Best of Show Email Messages Winners include:   

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

 

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Voice Skills and Actions (New)

 

 

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2020.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2020 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email campaign, Online newsletters, Mobile apps and websites, Integrated ad campaigns, Online Video and the newest category Voice Skills and Actions

The 2019 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App

 

Past top winners in Interactive Application format include:

Year    Entry Name                 Winner

2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative

2017    Pitbull Messin Around Launch won by Razz Interactive

2016    StopChildPorno Filter won by These Days

2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox

2014    Egg Beaters Benefit Calculator won by POSSIBLE

2013    Manulife – Ride to 65 won by Manulife Financial

2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier won by Saatchi & Saatchi LA

2010    Apple Jacks Gliders won by Biggs|Gilmore

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Campbell-Ewald, CNN, DNA Communications Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Structured Digital, Small Army Creative Services, Tectis GmbH, TMP Worldwide, Universal McCann Interactive, Websavvy Consulting and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

The Web Marketing Association announces a new advertising medium has been added to the 18th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2020.

“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association.  “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

The 2020 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.

A complete list of past winners can be found at the IAC Award Website.