Category: IAC Awards

The Web Marketing Association judges will select the best mobile applications for 2024 in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2024.

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. “These pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters—from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.”

The 2024 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Email message campaign
• Online newsletter campaign
• Online applications
• Integrated ad campaign
• Online Video
• Voice Skills and Actions

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

Past Best Mobile Application Best of Show winners include:

2023     John Hancock for John Hancock’s retirement app

2022    GEICO for GEICO Mobile

2021    GEICO for GEICO Mobile

2020    GEICO for GEICO Mobile

2019    Hong Kong Trade Development Council for HKTDC Marketplace App

2018    T3 for QuickTrip Route Planner for iOS

2017    TVGla for PetMOJI

2016    SapientNitro for Voice Cooking

2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup

2014    Lowe Campbell Ewald for Navy: SeaPerch App

2013    RED Interactive Agency for Battleship: Destroyer Experience

2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience

2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta

2010    imc2 for Pizza Hut iPhone App

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.

Judging for the IAC Awards will take place in February, 2024, and winners will be notified by e-mail in March, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

To learn more and enter, visit www.IACAward.org.

 

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2024.

“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Mobile Apps and websites
• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Email message campaign
• Online newsletter campaign
• Online applications
• Voice Skills or Actions
• Integrated ad campaign
• Online Video

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

 

Other past top winners in the Website category include:

2023    Lapero for Arkansas Foodbank Website

2022    Norwegian Cruise Line for Norwegian Prima Website

2021    AbelsonTaylor for Our Lab Is Everywhere

2020    TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment

2019    Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”

2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website

2017 TMV Group for FaygoUnbottled.com.

2016 HAVAS PARIS for La Marine Nationale : On Board Careers

2015 SapientNitro for The Blight Authority: Changing Blight to Bright

2014 Human. for Hudson Yards New York

2013 McCann Digital for Donate with Style

2012 Saatchi & Saatchi LA for The Camry Effect

2011 Rockfish for America’s Health Rankings

2010 Biggs|Gilmore for FrootLoops.com

2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.

Judging for the IAC Awards will take place in February 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2024.

“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”

Past Best of Show Online Video winners from IAC Awards include:

2023    No Better Letter won by First Liberty Institute

2022    Bedrock Ocean Exploration Teaser won by VSC

2021    Discount Filters won by Clum Creative

2020    Finding Whelmed won by Zambezi + Experience Kissimmee

2019    Cell Counting Music Video won by Thermo Fisher Scientific

2018    ADHD Unbranded Videos won by Shire and Intouch Solutions

2017    Back to Work won by Pretty Damn Sweet

2016    UpRight by Tross Creative won by Tross Creative

2015    Blind Test Drive won by INNOCEAN USA

2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global

2013    Twig the Fairy won by bswing

2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA

2011    Help Me Choose won by Organic, Inc.

2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

 

The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

• Online ads (including banner, pop-up or interstitial)
• Rich media ads
• Social Media
• Web sites (including microsites and landing pages)
• Email message campaign
• Online newsletter campaign
• Online applications
• Mobile apps
• Voice Skills or Actions
• Integrated ad campaign

 

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2023, five agencies received this honor.

Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

 

 

The Web Marketing Association judges will select the Best Online Newsletters for 2024 in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2024.

“Online newsletters play a pivotal role in the marketing strategies of numerous companies eager to keep the conversation going with their customers and prospects,” said William Rice, president of the Web Marketing Association. He points out that the criteria for judging these newsletters include copywriting, creativity, design, and overall impact, emphasizing the importance of innovation in leveraging the medium. The IAC Awards shine a light on those who are leading the pack in newsletter creation, offering winners not just an accolade, but also a prime opportunity to highlight their achievements to their audience and company leaders.”

Past Best of Show Online Newsletters include:

2023    Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle

2022    University of Guam Big G Weekly Newsletter won by University of Guam

2021    Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy

2020    ROXOR Weekly Dealer Email won by TMV GROUP

2019    Spartan Life Newsletter won by Spartan

2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing

2017    #YRMatters won by The Regional Municipality of York

2016    Town & Country Bank Website won by Town & Country Bank

2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact

2014    African Wildlife Online Newsletter campaign won by Sanky Inc

2013    WWF fundraising email campaign won by rabbit eMarketing GmbH

2012    Bing Travel Horizontal Scroll won by Acxiom Creative

2011    Manulife Solutions won by BlueRush Digital Media Corp.

2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

 

The 2023 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2023 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media Campaigns
• Online ad (including banner, pop-up or interstitial)
• Online ad campaign
• Email message
• Rich media ad campaign
• Rich media online ad
• Online newsletter campaign
• Integrated ad campaign
• Web sites (including microsites and landing pages)
• Online Video
• Mobile Apps
• Voice Skills and Actions

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.

Judging for the IAC Awards will take place in February 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 22nd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences and iContact.

To learn more and enter, visit www.IACAward.org.

 

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline January 31, 2024.

“Email marketing continues to be a cornerstone for businesses seeking to strengthen their relationships with customers and prospects,” emphasizes William Rice, president of the Web Marketing Association. He notes the evolution of email campaigns from simple text to sophisticated, highly personalized ads tailored to specific audience segments. The effectiveness of these campaigns hinges on creativity, innovation, impact, and design. The IAC Awards offer a unique chance to spotlight those who excel in crafting impactful email advertising. Winners gain an invaluable opportunity to showcase their exceptional work to key decision-makers, clients, and potential leads.”

The 2024 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

Past Best of Show Email Campaigns winners include:                                              

2023    John Hancock for Year 1 Onboarding

2022    Data Axle for Defy Logic Email

2021    Zeta Global | Sprint | Tmobile for SPRINT Samsung Galaxy S20 5G Launch

2020    Scoppechio for Longhorn Steakhouse email campaign

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

 

Past Best of Show Email Messages Winners include:

2023     Marriott International & Data Axle for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content

2022    University of Guam for University of Guam Student Recruitment Campaign Fall 2021

2021    Sanky Inc for Habitat for Horses Giving Tuesday Campaign

2020    Olive Garden for Olive Garden – New Year

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

• Social Media
• Online Video
• Rich media ads
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Online applications
• Online newsletter campaign
• Integrated ad campaign
• Mobile Apps
• Voice Skills and Actions

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2023, five agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2024.

“The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,” states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand’s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.”

The 2024 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Past Best of Show Winners in the Social Media category include:

2023    Florida Lottery’s Scratch Factor Livestream won by PPK

2022    #UnlockPretzelCrust won by McKinney

2021    Staycation Social Campaign won by Norwegian Cruise Line

2020    Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care

2019    Wild Turkey: 101 Years, No Apologies won by Heat

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

• Mobile Apps
• Email message campaign
• Web sites (including microsites and landing pages)
• Online ads (including banner, pop-up or interstitial)
• Online applications
• Integrated ad campaign
• Rich media ads
• Online Video
• Voice Skills and Actions
• Online newsletter campaign

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

The 22nd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences, Award Intelligence and iContact.

To learn more and enter, visit www.IACAward.org.

The Web Marketing Association announces the Call for Entries for the 22nd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2024.

“In today’s digital era, online advertising isn’t just an option—it’s the heartbeat of successful marketing’ said William Rice, President of the Web Marketing Association.  “That’s why we’ve pioneered the IAC Awards. It’s not just about recognition; it’s about validating the immense effort and creativity professionals pour into their campaigns. When you earn an IAC Award, you’re getting a testament—a powerful statement to clients and leaders that every dollar they invest is fueling top-tier creative brilliance. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

• Best Social Media Campaign
• Best Online ad & Campaign (including banner, pop-up or interstitial)
• Best Email message & Campaign
• Best Online newsletter & Campaign
• Best Website (including best landing pages and best microsites)
• Best Online video
• Best Mobile applications
• Best Voice Skills or Actions
• Best Integrated ad campaign

Industry Categories include:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2023 through January 31, 2024.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer Award from the Web Marketing Association. In 2023, Five agencies won this honor.

In a change from past years, physical awards will not automatically be provided for each winning entry, they can be ordered if needed. This is an effort to control the rising costs of entry fees, allowing more participants to enter. The entry fee for the 2024 IAC Awards has been reduced and winners will automatically receive additional digital assets, including a limited edition NFT, to promote their “Award-winning” work. Awards can still be purchased at the WMA Recognition Center.

Judging for the IAC Awards will take place in February, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2024 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.

The Web Marketing Association announces the winners of its 21st annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“At a time when everyone could use a morale boost, the winners of the 21st annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

 

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

Best of Show Online Ad: Infillion + Horizon Media for Benjamin Moore

Best of Show Online Video Campaign: Manly Bands, Michelle Luchese, Jason Bettis for Rings of Power

Best of Show Online Video: First Liberty Institute for No Better Letter

Best of Show Online Newsletter Campaign: Marriott International & Data Axle for Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings

Best of Show Email Message: Marriott International & Data Axle for Marriott Bonvoy Year in Review Generates Engagement with Hyper-Personalized Content

Best of Show Email Campaign: John Hancock for Year 1 Onboarding

Best of Show Mobile Application: John Hancock for John Hancock’s retirement app

Best of Show Social Media Campaign: PPK for Florida Lottery’s Scratch Factor Livestream

Best of Show Website: Lapero for Arkansas Foodbank Website

Best of Show Online Campaign: Glacier Digital for Dundurn Press BIPOC Amplifier

Best of Show Integrated ad Campaign: Critical Mass & BBDO for Even in the Madness of March

Best of Show Interactive Application: Hands Lab – Hands Mobile for Inpev

 

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

Infillion is recognized with the 2023 Top Agency Award, winning 22 IAC Awards, including a Best of Show award, 21 Best of industry awards and a total of 136 quality points towards the Top Agency Award.  Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.

Five additional organizations were recognized as Outstanding Advertising Developers in the 2023 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

TMV Group (8)

Zeta Global (7)

GMMB (7)

Radancy (6)

LEAP Group (6)

Manulife Financial (6)

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

The Web Marketing Association announces the Call for Entries for the 21th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and voice skills in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2023.

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2023 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

• Best Social Media Campaign
• Best Online ad & Campaign (including banner, pop-up or interstitial)
• Best Email message & Campaign
• Best Online newsletter & Campaign
• Best Website (including best landing pages and best microsites)
• Best Online video
• Best Mobile applications
• Best Voice Skills or Actions
• Best Integrated ad campaign

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2022 through January 31, 2023.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2023 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail and WMR.FM.

A complete list of past winners can be found at the IAC Award Website.