Category: IAC Awards

The Web Marketing Association announces the launched of its fifth annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2007

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2007 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats such as online ad (including banner, pop-up or interstitial), rich media online ad, email message, online newsletter campaign, microsite/landing page, interactive application, integrated ad campaign and ads the client did not choose. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2006 through January 31, 2007.

Judging for the IAC Awards will take place in February, 2007, and winners will be notified by e-mail one week prior to the general announcement of winners in March, 2007. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink.

The 2007 Internet Advertising Competition Awards are sponsored by Burst Media, AdRants, ad:tech, ExactTarget, Small Army, OMMA, PR Web, NewsUSA, , Misukanis & Odden, Top Rank Online Marketing, SimpleFeed, WebSite Services Magazine and www.YourPhotoOnChocolate.com.

FOR IMMEDIATE RELEASE – The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

"Online advertising is finally getting the recognition it deserves and The Web Marketing Association is pleased to help set the standard for Internet excellence," said William Rice, president of the Web Marketing Association, Inc.  "Spending for online advertising continues to grow rapidly and the IAC Awards highlight the best in this unique advertising medium by industry."

2006 Best of Show Awards were awarded in each of the online medium categories.  This year’s winners include:

Disney Online for Kellogg’s Fruit Streamers Mini-site (Best Ads the Client Did Not Pick)

Kel Geddes Management Ltd for The Official Anne Geddes Website Email (Best of Show Email Message)

ThinData Inc. for Building a Better Member Email (Best of Show Email Message Campaign)

OER_Satama for Scream mail (Best of Show Integrated ad campaign)

Aristotle for Keowee Falls Interactive Tour (Best of Show Integrated ad campaign)

Beyond Interactive for 3M Breast Cancer Awareness (Best of Show Microsite/Landing Page)

Cheil Communications America for Cocktail Shaker (Best of Show Online ad)

Foote Cone & Belding for Above The Influence (Best of Show Online Campaign)

Scudder Investments for Scudder Participant e-Newsletter (Best of Show Online Newsletter Campaign)

Walt Disney Parks and Resorts for Block Party Bash (Best of Show Rich Media Online Ad)

Geary Interactive for 24 Sweepstakes (Best of Show Rich Media Online Campaign)

For the second year in a row, TMX Communications of Conshohocken, PA was recognized with the 2006 Top Agency Award, winning 13 IAC Awards. Their awards included 12 Best of Industry awards and an Outstanding award. Last year, TMX Communications shared the Top Agency Award with Organic, Inc.

Other IAC Award winners who received multiple awards included:

AGENCY (number of awards)
TMX Communications (13)

Agency.com (10)

Beyond Interactive (9)

Bridge Worldwide (9)

Organic, Inc. (9)

McKinney (8)

Cheil Communications America (7)

TM Interactive (7)

Marketel (6)

America Online, Inc (5)

Biggs-Gilmore (5)

Creative Direct Marketing Group (5)

Armchair Media (4)

bbdigital (Blattner Brunner) (4)

Disney Online (4)

Kel Geddes Management Ltd (4)

Mullen (4)

Ogilvy Worldwide (4)

Sharpe Partners (4)

Smashing Ideas (4)

The Barbarian Group (4)

THINK, Inc. (4)

VML (4)

The Competition web site with a complete list of winners is located at www.advertisingcompetition.org

The 2006 Internet Advertising Competition is sponsored by, BURST! Media, Small Army, AdTools, ExactTarget, OddCast, Line56 Media, and PRWeb.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Web sites. Since 1997, the Web Marketing Associations annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its ninth year, the WebAward Competitions have become the premier event for Web developers and marketers worldwide.

 

The Web Marketing Association is currently accepting entries for the ninth annual WebAward Competition for Web site development at www.webawards2006.org .  Deadline for entry is May 31st.

 

The judging for the 2006 Internet Advertising Competition Awards is complete and
the participants will be notified next week. Winners will be posted on
the IAC Awards Web site the following week. A special thanks to all of the
industry professionals who pitched in and helped judge this year’s IAC Awards.
They did a tremendous job.