IAC Awards – Web Marketing Association Recognition Center

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Interactive Applications of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2025.

“Online apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2024 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Past top winners in Interactive Application format include:
Year    Entry Name and Winner
2024 Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management
2023    Hands Lab won by Hands Mobile
2022    The Hunger Project High Touch Campaign won by Sanky Communications
2021    Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)
2020    Big Goals Bracket won by Adams & Knight, Inc.
2019    Words With Friends 2 won by Heat
2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017    Pitbull Messin Around Launch won by Razz Interactive
2016    StopChildPorno Filter won by These Days
2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014    Egg Beaters Benefit Calculator won by POSSIBLE
2013    Manulife – Ride to 65 won by Manulife Financial
2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011    Toyota Sponsafier won by Saatchi & Saatchi LA
2010    Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Mobile Apps of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2025.

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. “These pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters—from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.”

The 2025 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past Best of Show winners in the mobile application category include:

2024    Hong Kong Trade Development Council for HKTDC Marketplace App
2023     John Hancock for John Hancock’s retirement app
2022    GEICO for GEICO Mobile
2021    GEICO for GEICO Mobile
2020    GEICO for GEICO Mobile
2019    Hong Kong Trade Development Council for HKTDC Marketplace App
2018    T3 for QuickTrip Route Planner for iOS
2017    TVGla for PetMOJI
2016    SapientNitro for Voice Cooking
2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014    Lowe Campbell Ewald for Navy: SeaPerch App
2013    RED Interactive Agency for Battleship: Destroyer Experience
2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010    imc2 for Pizza Hut iPhone App

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February, 2025, and winners will be notified by e-mail in March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Video Advertising Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”

Past Best of Show Online Video winners from IAC Awards include:

2024    SF Climate Action Plan won by Most Likely To
2023    No Better Letter won by First Liberty Institute
2022    Bedrock Ocean Exploration Teaser won by VSC
2021    Discount Filters won by Clum Creative
2020    Finding Whelmed won by Zambezi + Experience Kissimmee
2019    Cell Counting Music Video won by Thermo Fisher Scientific
2018    ADHD Unbranded Videos won by Shire and Intouch Solutions
2017    Back to Work won by Pretty Damn Sweet
2016    UpRight by Tross Creative won by Tross Creative
2015    Blind Test Drive won by INNOCEAN USA
2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013    Twig the Fairy won by bswing
2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011    Help Me Choose won by Organic, Inc.
2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Industry Categories include:

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2024, six agencies received this honor.

Judging for the IAC Awards will take place in February, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Social Media Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,” states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand’s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.”

Past Best of Show Winners in the Social Media category include:

2024    GLAAD Paid Media Ads won by Sanky Communications
2023    Florida Lottery’s Scratch Factor Livestream won by PPK
2022    #UnlockPretzelCrust won by McKinney
2021    Staycation Social Campaign won by Norwegian Cruise Line
2020    Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care
2019    Wild Turkey: 101 Years, No Apologies won by Heat
2018    Rip It Social Media won by TMV Group
2017    Put a Price on your Precious won by These Days
2016    Ask Pharma won by Atmosphere Proximity
2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014    The Walking Dead Chop Shop won by INNOCEAN USA
2013    Revlon Expression Experiment won by VML
2012    The Source Code Mission won by The Visionaire Group
2011    Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Industry Categories include:

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

A complete list of past winners can be found at the IAC Award Website.

The 23rd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences, and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the Best Online Newsletters for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online newsletters play a pivotal role in the marketing strategies of numerous companies eager to keep the conversation going with their customers and prospects,” said William Rice, president of the Web Marketing Association. He points out that the criteria for judging these newsletters include copywriting, creativity, design, and overall impact, emphasizing the importance of innovation in leveraging the medium. The IAC Awards shine a light on those who are leading the pack in newsletter creation, offering winners not just an accolade, but also a prime opportunity to highlight their achievements to their audience and company leaders.”

Past Best of Show Online Newsletters include:
2024    Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation
2023    Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle
2022    University of Guam Big G Weekly Newsletter won by University of Guam
2021    Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy
2020    ROXOR Weekly Dealer Email won by TMV GROUP
2019    Spartan Life Newsletter won by Spartan
2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017    #YRMatters won by The Regional Municipality of York
2016    Town & Country Bank Website won by Town & Country Bank
2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014    African Wildlife Online Newsletter campaign won by Sanky Inc
2013    WWF fundraising email campaign won by rabbit eMarketing GmbH
2012    Bing Travel Horizontal Scroll won by Acxiom Creative
2011    Manulife Solutions won by BlueRush Digital Media Corp.
2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2025 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 23^rd annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past top winners in the Website category include:
2024  US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website
2023  Lapero for Arkansas Foodbank Website
2022  Norwegian Cruise Line for Norwegian Prima Website
2021  AbelsonTaylor for Our Lab Is Everywhere
2020 TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment
2019 Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 7, 2024October 23, 2024 by Bill Rice

Call for Judges: Join the 23rd Annual Internet Advertising Competition Awards

The Web Marketing Association is seeking experienced online advertising professionals to join the judging panel for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards, the premier competition dedicated solely to online advertising, is now open for entries—and for the experts who will help identify the best in the industry.

The IAC Awards highlight creativity, innovation, and excellence across the digital advertising landscape, making this a unique opportunity for professionals to influence the future of the industry. By serving as a judge, you’ll contribute your insights, set benchmarks, and gain a front-row view of the latest trends shaping digital advertising.

If you or someone in your organization has the expertise to evaluate standout online campaigns, you’re invited to nominate yourself or a colleague via the Judge’s Nomination Form. Judges will be selected in early January 2025.

“This year, we aim to expand our panel with seasoned professionals who can bring diverse perspectives and a keen eye for digital creativity,” said William Rice, President of the Web Marketing Association. “Our judges play a critical role in setting the bar for online advertising excellence, and we are looking for individuals with hands-on experience who can offer unbiased and knowledgeable evaluations of submissions.”

The judging process, set to begin in February 2025, will assess entries based on creativity, innovation, impact, design, copywriting, and effective use of the digital medium. The judging panel has historically featured executives from leading agencies, brands, and media organizations, including Google, Mastercard, McCann Worldgroup, IBM Interactive, Digitas, Starwood Hotels & Resorts, and Wunderman/Y&R.

Why become a judge?

Shape the industry’s standards: Contribute to defining excellence in digital advertising.
Showcase your expertise: Collaborate with a respected group of digital leaders.
Gain industry recognition: Your role as a judge positions you among the best in the field.

Entries for the IAC Awards are now open and can be submitted online at IACAward.org until January 31, 2025. This prestigious competition welcomes submissions from everyone involved in developing Internet advertising.

“It’s both an honor and a responsibility to be part of the IAC Awards judging panel,” Rice added. “Judges contribute to shaping the future of online advertising and help set a new standard of creativity and effectiveness.”

The 2025 Internet Advertising Competition Awards are proudly sponsored by PR.com, iContact, and Etail Conferences.

Posted on November 4, 2024October 23, 2024 by Bill Rice

The Best Online Advertising To Be Recognized By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2025.

“In today’s digital era, online advertising isn’t just an option—it’s the heartbeat of successful marketing’ said William Rice, President of the Web Marketing Association. “That’s why we’ve pioneered the IAC Awards. It’s not just about recognition; it’s about validating the immense effort and creativity professionals pour into their campaigns. When you earn an IAC Award, you’re getting a testament—a powerful statement to clients and leaders that every dollar they invest is fueling top-tier creative brilliance. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Industry Categories include:

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2024 through January 31, 2025.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, Five agencies won this honor.

Judging for the IAC Awards will take place in February-March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2025 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail Conferences.

A complete list of past winners can be found at the IAC Award Website.

Posted on April 4, 2024April 3, 2024 by Bill Rice

Web Marketing Association Announces the Winners of the 2024 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its 22nd annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“At a time when everyone could use a morale boost, the winners of the 22nd annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

Infillion and Rufus for Amazon, winner of Best of Show Online Ad

Sanky Communications for African Wildlife Foundation Congo Basin, winner of Best of Show Online Campaign

Most Likely To for SF Climate Action Plan, winner of Best of Show Online Video Campaign

The Heist for It Was There All Along – Original Animation, winner of Best of Show Online Video

Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation, winner of Best of Show Online Newsletter Campaign

Ad Cucina for Biscuit Belly e-mail campaign, winner of Best of Show Email Campaign

Zeta Global | AirMedCare Network, GMR for AMCN January Prospect Gift Card Email, winner of Best of Show Email Message

Hong Kong Trade Development Council for HKTDC Marketplace App, winner of Best of Show Mobile Application

Sanky Communications for GLAAD Holiday Year End Campaign, winner of Best of Show Social Media Campaign

US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website, winner of Best of Show Website

Critical Mass and TBWA/Chiat/Day for Wives’ House, winner of Best of Show Integrated Ad Campaign

John Hancock Investment Management for Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors, winner of Best of Show Interactive Application

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

Infillion is recognized with the 2024 Top Agency Award for second year in a row, winning 27 IAC Awards, including a Best of Show award, 26 Best of industry awards and a total of 172 quality points towards the Top Agency Award. Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.

Five additional organizations were recognized as Outstanding Advertising Developers in the 2024 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

Hong Kong trade Development Council (17)
Patients & Purpose (11)
Zeta Global (11)
Miles Partnership (10)
TMV Group (8)
Critical Mass (6)

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

Posted on November 16, 2023November 9, 2023 by Bill Rice

Internet Ad Competition to Name Best Alexa Skills and Google Actions

The Web Marketing Association judges will select the best Voice Skills or Actions in 86 industries as part of their 22nd annual Internet Advertising Competition (IAC) Awards. This is the first international award program to judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2024.

“As the surge in demand for Internet-enabled voice devices reshapes the consumer landscape, savvy brand marketers are seizing this wave of opportunity. They’re crafting innovative and groundbreaking experiences through thousands of skills for Amazon Alexa and actions for Google Assistant. With a staggering leap from 1,000 to over 100,000 Alexa skills since June 2016, the market is ripe with potential. The IAC Awards stand as a beacon of excellence, offering third-party validation of creative prowess and ensuring that every advertising dollar translates into compelling voice-enabled interactions. Winning these awards is more than a mark of distinction—it’s a clear demonstration of your commitment to leading the frontier of voice technology and creative innovation in advertising,” said William Rice, President of the Web Marketing Association.

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 86 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2024 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

To learn more and enter, visit www.IACAward.org.