Category: Events

Internet World is the leading event for decision-makers responsible for their organisation’s digital
marketing and Internet presence taking place in Earls Court, London from the 29
Apr -1 May 2008. It is the UK’s largest B2B
Internet event. Recently winning two highly acclaimed awards from Event
Magazine – Best Business Exhibition and
Most Improved Established Exhibition. The 2008 Keynote Programme features BBC,
Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile,
McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to
master or introduce yourself to Digital Marketing and the Business Internet technologies
ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online
Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce,
Analytics/Measurement and much more.

Internet World 2008

Business for the Digital Age

29 Apr-1 May 2008,
Earls Court, London

Register for FREE entry at www.internetworld.co.uk

 

Congratulations to the winnners of the regional PhizzPop Design Challenge competitions! These winners brought some serious smackdown in Round 1 and are chomping at the bit for the next design problem.

San Francisco – AKQA
New York – CreateThe Group
Chicago – Clarity Consulting
Austin – Thirteen23
Los Angeles – Cynergy Systems
Boston – Outsight Interactive

Microsoft revealed the design problem for the finale of the PhizzPop Design Challenge. Each team will be building an application to solve this problem over the next month in preparation for final delivery on March 10th at SXSW interactive conference in Austin, Texas.

The design problem, called “Citizenship in the 21st Century,” is a challenge to create an engagement spanning multiple platforms including Mobile, Web, Desktop, Media Center, Portable, and Kiosk that harnesses the power of social media and other Web 2.0 philosophies to help people get engaged and help them collect and evaluate information about relevant issues (be they social, political etc.). Online identity, privacy, authority of online sources, and self-regulating community are all issues that will need to be addressed by the challenge. Pulling directly from the Problem Statement: “We devote so much design energy to creating an iPod, or a BMW, why not do the same for our democracy?” Look forward to more updates on the progress of the teams and check out their bios & information at http://designchallenge.phizzpop.com/finale.aspx .

Each of these winning agency teams of 2-3 people will go onto South by Southwest Interactive Conference in Austin, Texas, March 7 – 11. They will have approximately 90 days to complete their solutions to be showcased on Monday, March 10th in Austin.

How do you avoid the meatball sundae?
Wednesday, January 23 at 2:00PM EST

Speaker: Seth Godin, Entrepreneur, Agent of Change and Author of Meatball Sundae

In this brand new presentation, bestselling author Seth Godin outlines 14 trends that are changing businesses forever. He talks about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm. By the end of an hour, Godin will have you looking at the world you live in very differently… the new rules create new winners (and losers) and there’s no time to waste.

Register here>>

Presented by Search Engine Strategies and ClickZ Network.

“Landing Page Design: What’s Working”
Tuesday, January 15
2:00 – 3:00 pm EST
Register now -it’s free – at WMA MarketingSherpa Teleconference Invite page

Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:

• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing

If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page

You’ll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!

Please join us on January 15th for this informative session!

Technology For Marketing & Advertising 2008
Earls Court 2, London
12-13 February 2008

The UK’s only dedicated event delivering data, digital and CRM solutions for marketing, media and advertising professionals.
40 Free Seminars in 4 themed Theatres
• Database Marketing & Marketing Analytics Theatre
• CRM & Customer Experience Theatre
• Digital: Email, Mobile & Web 2.0 Theatre
• Digital: Online Advertising & Affiliate Marketing Theatre

For more information go to http://www.t-f-m.co.uk/

PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 – 5, 2008

Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.

Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.

The Web Marketing Association is one of the sponsors of Content Week 2008 at the Westgate Hotel in San Diego, CA
Jan 28-Feb 1, 2008.

IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.
To learn more and register, go to www.iqpc.com/us/cw08