Category: Award Winning Agencies

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The Best Online Advertising of To Be Named By Web Marketing Association


The Web Marketing Association announces the Call for Entries for the 12th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2014.
“Now, more than ever, it is critical for online marketers to be able to justify advertising expertise come budget time,” said William Rice, President of the Web Marketing Association.  “The IAC Awards can provide third party confirmation that clients are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.  We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management.”
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2014 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign
Best Online ad (including banner, pop-up or interstitial)
Best Rich media online ad
Best Email message
Best Online newsletter
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2013 through January 31, 2014. 
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In the 11th annual IAC Awards, Biggs|Gilmore was recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2013, nine agencies won this honor.  
Judging for the IAC Awards will take place in February, 2014, and winners will be notified by e-mail in March, 2014. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, imc2, JWT, LeapFrog Interactive, Mass Transmit, McCann Worldgroup, Razorfish, Starwood Hotels & Resorts, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.
The 2014 Internet Advertising Competition Awards are sponsored by Burst Media, BGT Partners, ExactTarget, EContent Magazine, ad:tech conferences, Internet World UK, Search Engine Strategies, Webmaster Radio and Website Magazine.
A complete list of past winners can be found at the IAC Award Website.
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Winners of the 2013 Internet Advertising Competition Awards Announced


The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
Best of Show Winners
2013 Best of Show Awards were awarded in each of the online medium categories.  This year’s winners are:
VML for Revlon Expression Experiment (Best of Show Social Media campaign)
TVGla for Ted Movie OnlineAdvertising (Best of Show Rich media Online ad)
bswing for Twig the Fairy (Best of Show Online Video)
McCann Digital for Donate with Style(Best of Show Website)
The Studio at Conde Nast for Samsung Unleash Your Creativity (Best of Show Rich media Online campaign)
McCann Digital for Designed for Peace (Best of Show Email message campaign)
Fitting Group for Revolutionaries Welcome Integrated Campaign (Best of Show Integrated ad campaign)
rabbit eMarketing GmbH for WWF fundraising email campaign (Best of Show Online Newsletter campaign)
RED Interactive Agency for Battleship: Destroyer Experience (Best of Show Mobile Application)
Marketing Results, Inc. for Marketing Results Holiday Email (Best of Show Email message)
BlueRush for Manulife – Rideto 65 (Best of Show Interactive application)
Biggs|Gilmore for Froot Loops – Sooper Loopers (Best of Show Online ad)
These Days for Non-Stop RapMarathon (Best of Show Online campaign)
Top Agency Winners
The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. In a change from prior years, each entrant was awarded points based on the level of award for each award received. A Best of Show is worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points is awarded the Top Agency Award.
Biggs|Gilmore is recognized with the 2013 Top Agency Award, winning 24 IAC Awards. Their awards include 8 Best of Industry awards and 16 Outstanding awards. This is the fourth time in the past five years Biggs|Gilmore has been recognized with this honor.
A dozen additional organizations were recognized as Outstanding Advertising Developers in the 2013 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
17
16
13
13
12
11
11
11
10
The IAC Awards web site with a complete list of winners is located at www.IACAward.org
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2012 Outstanding Website Developer Awards

Last year, 19 agencies and companies were also recognized as Outstanding Website Developers for winning six or more awards in the 2012 WebAward Competition. They are:

AGENCY
AWARDS
Sabre Hospitality Solutions
29
Risdall Marketing Group
28
Extractable
25
TRAVELCLICK
20
TMP Worldwide
17
Blenderbox Inc
12
SapientNitro
11
Atlantic BT
10
CareTech Solutions
9
Possible Worldwide
8
VML
7
BGT Partners
7
Euroweb Internet GmbH
7
Cuker Interactive
7
Duo Consulting
7
Mineral, LLC
7
Sherpa Web Studios
6
WSI
6
HeBS Digital
6

Biggs|Gilmore was named Top Agency at the 2012 WebAward Competition, taking home 39 WebAwards. This is the third time Biggs|Gilmore has won the Top Agency WebAward. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.

In the 2013 WebAwards competition, agencies and companies will again compete not only for the Top Agency Award, but also for the Outstanding Website Developer Award.

Enter today and win the recognition you deserve.

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Award Winning Interactive Agency Database Launched by Web Marketing Association


Finding an “award winning” interactive agency has just gotten easier. The Web Marketing Association has just launched a new website that has brought together top advertising agencies and top interactive agencies who have won recognition in major award programs.  This new searchable database of award winning interactive agencies is found at www.AwardWinningInteractiveAgencies.com.

“Each year, we are contacted by individuals looking for a reputable interactive agency to help with website development, online advertising or other forms of internet marketing . Now they have a single source to find the right interactive agency for them,” said William Rice, President of the Web Marketing Association. “One of the major reasons advertising agencies enter award programs is to standout from the rest of the field and receive third party endorsement by independent experts for their work. Entering takes time and money, but the rewards when they win are worth the effort. The Web Marketing Association has created the AWAdb as a service to the online marketing community and to help bring together brand marketers and qualified interactive agencies.”
The Award Winning Agency Database, or AWAdb, allows users to search thousands of full service advertising agencies and interactive agencies that been recognized by major award programs for their outstanding interactive work. The AWAdb can be searched by several fields that are cumulative, helping to narrow your search quickly. Visitors can search by:
Agency Name – Enter the agency name to find that agency
Location – Search by country and/or state to find agencies close to you.
Languages – Need a specific language skills. Narrow your search to 10 different languages including English, Spanish, Turkish, German and Chinese. Additional languages will be added at a later date.
Specialty – Finding the right agency also means finding someone who is an expert in your specific need. 53 specialties can be selected in areas include web development, online marketing, mobile, social media and public relations.
The site also offers an InteractiveAgency Map that allows the user to click on the geographic area they are interested in and drill down to see the exact locations of various award winning agencies.
To have great award winning interactive agencies, you need to have great interactive award programs to be entered and won. AWAdb draws upon some of the major award programs that the online marketing community recognizes as significant awards for interactive marketers.  They include: Web Marketing Association WebAwards, Internet Advertising Competition and MobileWebAwards, Clio Awards, Cannes Cyber Lions, Ad Club of New York Andy Awards, Effie Awards, American Advertising Federation Addy Awards, The One Show Interactive, D&AD Pencil Awards, DMA Echo Awards, SXSW Interactive Awards IAB Mixx Awards, PRSA Silver Anvils, BIMA Awards, Webby Awards, and the Stevie Awards to name a few. These are not all of the award programs out there, only some of the best. Many of these are awards are categories of long-standing advertising award programs. Others have been started specifically to recognize outstanding interactive advertising and great websites.”
Participation in the Award Winning Agency Database is free to all full service advertising agencies and interactive agencies who have won recognition in a recognized interactive award program. If your agency is not already listed and you’ve won awards, please add your agency to the AWAdb.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, InternetAdvertising Competition and MobileWebAwardaward programs  have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 17th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.