The Web Marketing Association is inviting the globe’s elite University websites to participate in its 29th annual WebAward Competition for website development, showcased at WebAward.org. Setting industry standards across 90 categories, including Educational, School and University websites. The competition welcomes entries from websites until the May 30, 2025 deadline.
“University websites must meet exceptionally high standards, as today’s digitally native students expect seamless functionality, engaging content, and innovative design,” said William Rice, President of the Web Marketing Association. “In an era where a university’s website serves as its primary hub for communication, recruitment, and student engagement, institutions must prioritize both usability and creativity. The WebAward Competition provides a premier platform for universities to showcase their excellence in web development, demonstrating their ability to foster learning, enhance student interaction, and deliver an outstanding digital experience. With students increasingly relying on online platforms for academic resources and decision-making, university websites must set a new benchmark in quality, accessibility, and user experience.”
University Websites are critiqued based on seven metrics: including design, innovation, content, technology, interactivity, copy writing and ease of use. Every entry in the University classification is compared against its category peers and evaluated against a standardized excellence benchmark.
All University category participants are provided with important feedback that benchmarks their scores against the industry average. Additionally, they can receive insightful comments from the WebAward’s panel of judges on their efforts in web site development.
Winners of a WebAward in the University category will also receive:
- Increased visibility for their school
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year, the Web Marketing Association names the Best of Industry for the various education categories based on the score they receive from the WebAward judges.
Recent winners of the Best University Web Site include:
2024 – Red Sage Communications for Alabama Center for the Arts
2023 – Luther College for Luther College Website
2022 – Office of Communications & Marketing for CUNY Graduate Center
2021 – mStoner, Inc. for MARYMOUNT MANHATTAN COLLEGE WEBSITE REDESIGN
2020 – mStoner, Inc. for UNIVERSITY OF PITTSBURGH AT BRADFORD WEBSITE REDESIGN
2019 – Primacy for Suffolk University Website
2018 – Knowble Media for Illinois College
2017 – The Culinary Institute of America for ciachef.edu
2016 – IN.gov for Ivy Tech Community College
2015 – Westwerk for FOCUS.BoiseState.edu
2014 – Systems Alliance, Inc. for Stevenson University
2013 – Behavior Design for The Cooper Union Website Redesign
2012 – University Marketing and Communications for 30 Days of EnTERPreneurship
2011 – Denison University & Fahlgren Mortine for TheDEN
2010 – Corey McPherson Nash for University of Notre Dame Mendoza College
University Websites can be entered into consideration for the 2025 Best University Website and other education-related WebAwards at the WebAward Website.
The 2025 WebAwards benefits from sponsorships from industry leaders such as PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these organizations for their invaluable commitment to the online marketing community.
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