Calling for entries from exceptional pharmaceutical websites across the globe, the Web Marketing Association’s 29th annual WebAward Competition at www.webaward.org aims to establish industry benchmarks across 86 sectors, including healthcare, healthcare provider, medical, medical equipment, biotechnology and pharmaceutical websites, based on seven critical success criteria. pharmaceutical websites have a submission deadline of May 30, 2025.
“In the highly competitive landscape of pharmaceutical web development, recognition of excellence is essential,” said William Rice, President of the Web Marketing Association. “Pharmaceutical websites play a critical role in connecting patients with healthcare providers, delivering essential health education, and promoting medical services. These platforms are often rich in content and expertly crafted in copywriting, serving as trusted resources in the healthcare industry. While they have traditionally been praised for their usability and design, there is an increasing demand for greater innovation and advanced technology integration. The WebAward Competition offers a prestigious stage for pharmaceutical websites to showcase their creativity, enhance digital communication, and demonstrate their commitment to improving patient care and healthcare accessibility.”
Websites are evaluated based on seven key aspects: design, innovation, content, technology, interactivity, copy writing and ease of use. Every entry within the Pharmaceutical category undergoes comparison with its peers and then is measured against a universal standard of excellence.
Participants in the Pharmaceutical section are provided with significant feedback, highlighting how their scores stand in relation to the average for their sector. Moreover, they can get customized remarks from the WebAward’s panel of professional judges regarding their web development accomplishments.
Winners of a WebAward in the pharmaceutical category will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year, the Web Marketing Association names the Best of Industry for the pharmaceutical category based on the score they receive from the WebAward judges.
Winners of the Best Pharmaceutical Web Site include:
- 2024 – FINE for Mercalis Website
- 2023 – Novocure & Patients & Purpose for Optune,com
- 2022 – Patients & Purpose for WEDOVACCINES – NOVAVAX
- 2021 – AstraZeneca | Patients & Purpose for SURVIVORS HAVE HEART
- 2020 – Eisai Inc. for Ella the Jellyfish
- 2019 – Saltwater Collective for Parexel.com
- 2018 – Aspen Pharmacare Holdings Pty Limited, Bastion Graphics for Aspen Group Website
- 2017 – JUICE Pharma Worldwide, in partnership with Neurocrine Biosciences for Precisely Focused on Tardive Dyskinesia
- 2016 – BioMarin for BioMarin Careers
- 2015 – Lyons Consulting Group for Gene.com
- 2014 – Given Imaging and Intouch Solutions for PillCamCrohns.com (Best of Show)
- 2013 – BGT Partners for Quintiles Website Redesign
- 2012 – Intouch Solutions for iBGStar Blood Glucose Monitoring System
- 2011 – Campbell-Ewald for McKesson BOP
- 2010 – Heartbeat Ideas and sanofi-aventis U.S. LLC. for Xyzal Website
- 2009 – Digitas Health for PulmicortRespules.com
- 2008 – Publicis Modem for RA Advisor Program
- 2007 – Biggs|Gilmore for Perrigo
- 2006 – Studiocom for CVS Medicare Expert
- 2005 – SimStar for BotoxCosmetic.com
- 2004 – Abdi Ibrahim Pharma – MagiClick Digital Solutions for Healthcare Portal – Morning After Pill
- 2003 – Insight Interactive Group for CrohnsResource.com Website
- 2002 – ivpcare, inc for ivpcare, inc website
Pharmaceutical Websites can be entered into consideration for the 2025 Best Pharmaceutical Website and other medical-related WebAwards at the WebAward Website.
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To learn more and to enter the 29th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
