The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org
“In 2019, digital advertising is expected to account for more than 50% of total US media ad spending for the first time. As more and more marketing dollars are poured into online advertising, the creativity and excellence in online advertising continues to rise,” said William Rice, president of the Web Marketing Association, Inc. “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”
Best of Show Winners
These Best of Show winners represent the pinnacle of achievement across all industries. The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.
Here are this year’s Best of Show winners:
DP+ for Subway HTML5 winner of Best of Show Online ad
AIA Worldwide for Future Hunters winner of Best of Show Online campaign
true[X] and Starcom for Best Buy Back To School winner of Best of Show Rich media Online ad
Scoppechio for Longhorn Steakhouse Email Campaign winner of Best of Show Email message campaign
Olive Garden for Olive Garden – New Year winner of Best of Show Email message
TMV GROUP for ROXOR Weekly Dealer Email winner of Best of Show Online Newsletter campaign
LEAP Frame for Hershey’s Time Square winner of Best of Show Integrated ad campaign
GWL Advertising and Direct Orthopedic Care for Direct Orthopedic Care winner of Best of Show Social Media campaign
Zambezi + Experience Kissimmee for Finding Whelmed winner of Best of Show Online Video
Adams & Knight, Inc. for Webster Bank: Jargon Defined winner of Best of Show Online Video Campaign
GEICO for GEICO Mobile winner of Best of Show Mobile application
Adams & Knight, Inc. for Big Goals Bracket winner of Best of Show Interactive Application
TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment winner of Best of Show Website
Dunkin’ Joy in Childhood Foundation for Waze x Dunkin’ Going Gold winner of Best of Show Voice Skill or Action
The IAC Awards web site with a complete list of winners is located at www.IACAward.org
Top Agency Winners
The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.
TMP Worldwide is recognized with the 2020 Top Agency Award, winning 18 IAC Award winning entries, including two Best of Show awards, 11 Best of industry awards, 8 Outstanding awards and a total of 110 quality points towards the Top Agency Award. TMP Worldwide is a global leader in talent acquisition technologies, committed to finding new ways to leverage software, strategy and creative to build talent and enhance our clients’ employer brands – across every connection point.
Seven additional organizations were recognized as Outstanding Advertising Developers in the 2020 IAC Awards for winning 6 or more awards. They are:
AGENCY (number of awards)
true[X] (15)
TMV Group (12)
Patients & Purpose (10)
tbk (7)
Zeta Global (6)
Hong Kong Trade Development Council (6)
Yes Marketing (6)
The Web Marketing Association is now accepting entries for the 24th annual WebAward Competition for Web site development. Deadline for entry is May 29, 2020.
