The Web Marketing Association’s 29th annual WebAward Competition, hosted at www.webaward.org, seeks to honor the best bank websites globally. This standards-defining event benchmarks 86 industries, including banking, credit union, insurance, investment, mutual funds, financial services, cryptocurrency and blockchain websites, based on seven criteria of website success. Entries for financial-related websites are due by May 30, 2025.
“In the banking industry, a website frequently acts as the primary gateway for engaging potential customers. Crafting a website with precision is essential for forging trust and asserting reliability,” highlighted William Rice, President of the Web Marketing Association. “Amidst the fierce rivalry in online banking development, financial institutions derive substantial benefits from objective evaluations of their digital strategies. Upcoming banking portals must balance user-demanded innovation and technology with the rigorous compliance standards mandated by financial regulations. The WebAward Competition offers an unmatched stage for showcasing standout accomplishments in banking website development, spotlighting entities that establish the gold standard for industry excellence.”
The appraisal of bank websites covers seven areas: design, innovation, content, technology, interactivity, copy writing and ease of use. Each entry in the bank category is evaluated alongside similar bank entries and then to a universal standard of web excellence.
Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the bank category is judged against other banking entries and then against an overall standard of excellence.
Participants in the bank category are rewarded with valuable feedback, showing where their scores stand compared to the averages in their industry. They also have the chance to receive particular feedback from the WebAward’s judging panel on their website development efforts.
Winners of a WebAward in the bank category will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year, the Web Marketing Association names the Best of Industry for bank category based on the score they receive from the WebAward judges.
Past winners of the Best Bank Website include:
- 2024 – Jack Henry for Hocking Valley Bank
- 2023 – Jack Henry for First Eagle Bank
- 2022 – First National Bank and Trust for A BETTER DIGITAL USER EXPERIENCE
- 2021 – Jack Henry Digital – Banno for THE BANK OF PRINCETON
- 2020 – Jack Henry & Associates / Banno Group for THINK BANK
- 2019 – ZAG Interactive for Berkshire Bank
- 2018 – Mirum (Thailand) Co., Ltd. For Krungthai Bank Website
- 2017 – Reichl und Partner eMarketing for DADAT Direct Bank
- 2016 – Western Alliance Bancorporation for Western Alliance Bancorporation Website Redesign
- 2015 – TURKIYE IS BANKASI (ISBANK) for Turkiye Is Bankasi New Privia Website
- 2014 – Ally Bank for Ally Bank Product Pages
- 2013 – Group Digital Banking for The New Standard Chartered Bank India Website
- 2012 – Cleartag SAL for Audi Card Artist Website
- 2011 – Finn Digital on behalf of Johnson Financial Group for Johnson Bank Website Redesign
- 2010 – Standard Chartered Bank and TBWA\TEQUILA\Hong Kong for The Standard Chartered Bank Homepage
- 2009 – Organic, Inc. for Bank of America – Morris on Campus (2009 Best of Show Winner)
- 2008 – TBWA\TEQUILA\ HK for Standard Chartered Bank/People in Action
- 2007 – Organic, Inc. for Bank of America No Fee Mortgage Plus
- 2006 – Carat Fusion for Wachovia Championship 17
- 2005 – Agency.com for Sainsburysbank.co.uk
- 2004 – Ion Global Limited for HSBC Card Services HK
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Bank Websites can be entered into consideration for the 2025 Best Banking Website and other financial related WebAwards at the WebAward Website.
To learn more and to enter the 29th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
