In its 29th year, the international WebAward Competition, organized by the Web Marketing Association at www.webaward.org, is on the hunt for the world’s premier Advocacy websites. The WebAwards establishes industry standards for 86 different fields, including Advocacy, Environmental, LGBTQ and Non-profits, judging them on seven critical website effectiveness criteria. Entries for legal websites are open until May 30, 2025.
“Advocacy organizations rely on their website to communicate their message and mobilize supporters,” said William Rice, President of the Web Marketing Association. “The Advocacy industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts They score well in terms of ease of use, design and content, but past judges have noted they would like to see more use of technology and innovation. The WebAward Competition provides a platform for advocacy websites to showcase their impact, innovation and effectiveness in driving social change.”
Judging of websites entails analysis across seven criteria design, innovation, content, technology, interactivity, copy writing and ease of use.. Each Advocacy category entry is assessed against its peers and a standardized excellence criterion.
All Advocacy entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the Advocacy category will also receive:
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.
Past winners of the Best Advocacy Web site include:
- 2024 – PwC for 2023 Purpose and Inclusion Report
- 2023 – The Confederated Tribes of Grand Ronde for Tumwata Village
- 2022 – Unity Web Agency for Southern Coalition for Social Justice
- 2021 – Hearing First and Fivestone for Starts Hear Website Powered by Hearing First
- 2020 – Emakina Group for UnsmokeYourWorld.com
- 2019 – RMA for Support Starts With You
- 2018 – National Parks Conservation Association for My Park Story
- 2017 – Nebo for PAWS Atlanta Redesign
- 2016 – Aten Design Group for Human Rights Watch
- 2015 – Extractable for Energy Upgrade California
- 2014 – Havas Worldwide Prague for 3 minutes are enough
- 2013 – Nebo Eames House 250
- 2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast
- 2011 – IQ for American Cancer Society
- 2010 – Forum One Communications for County Sin Rankings
- 2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco.
- 2008 – Clarity Coverdale Fury for Are You Ok With That?
- 2007 – Incendia Health for Banner Moments
- 2006 – Incendia Health Studios for Live with It
- 2005 – Tribal DDB for Exhale
- 2004 – Change for Register and Vote 2004
- 2003 – International Fund For Animal Welfare for International Fund For Animal Welfare
Advocacy Websites can be entered into consideration for the 2025 Best Advocacy Website WebAward at the WebAward Website.
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To learn more and to enter the 29th annual WebAward Competition for Website Development, please visit our website and create a nominator account.
