The Web Marketing Association is looking for the best Advocacy websites in the world as part of their 27th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 86 industries, including Advocacy, Environmental, LGBTQ and other non-profit websites, based on the seven criteria of a successful web site. The deadline for legal websites to enter to be judged is May 31, 2023.
“Advocacy organizations rely on their website to communicate their message and mobilize supporters,” said William Rice, President of the Web Marketing Association. “The Advocacy industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts They score well in terms of ease of use, design and content, but past judges have noted they would like to see more use of technology and innovation. The WebAward Competition provides a platform for advocacy websites to showcase their impact, innovation and effectiveness in driving social change.”
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Advocacy category is judged against other Advocacy entries and then against an overall standard of excellence.
All Advocacy entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the Advocacy category will also receive:
- Handsome statue or certificate of achievement
- A limited-edition Commemorative NFT
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year the Web Marketing Association names the Best Advocacy Website based on the scores submitted by the competition judges.
Past winners of the Best Advocacy Web site include:
- 2022 – Unity Web Agency for Southern Coalition for Social Justice
- 2021 – Hearing First and Fivestone for Starts Hear Website Powered by Hearing First
- 2020 – Emakina Group for UnsmokeYourWorld.com
- 2019 – RMA for Support Starts With You
- 2018 – National Parks Conservation Association for My Park Story
- 2017 – Nebo for PAWS Atlanta Redesign
- 2016 – Aten Design Group for Human Rights Watch
- 2015 – Extractable for Energy Upgrade California
- 2014 – Havas Worldwide Prague for 3 minutes are enough
- 2013 – Nebo Eames House 250
- 2012 – Biggs|Gilmore for Kellogg’s Share Your Breakfast
- 2011 – IQ for American Cancer Society
- 2010 – Forum One Communications for County Sin Rankings
- 2009 – Clarity Coverdale Fury for We All Pay the Price for Tobacco.
- 2008 – Clarity Coverdale Fury for Are You Ok With That?
- 2007 – Incendia Health for Banner Moments
- 2006 – Incendia Health Studios for Live with It
- 2005 – Tribal DDB for Exhale
- 2004 – Change for Register and Vote 2004
2003 – International Fund For Animal Welfare for International Fund For Animal Welfare
Advocacy Websites can be entered into consideration for the 2023 Best Advocacy Website WebAward at the WebAward Website.
The 2023 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
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