Author: Bill Rice

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Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience.  Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit.  A site can be entered in both the IAC Awards and the WebAward Competition.

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:
Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University

“We believe that winning an industry specific award is more valuable to the participant.  It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past top winners in the Website category include:
2024  US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website
2023  Lapero for Arkansas Foodbank Website
2022  Norwegian Cruise Line for Norwegian Prima Website
2021  AbelsonTaylor for Our Lab Is Everywhere
2020  TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment
2019  Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

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Call for Judges: Join the 23rd Annual Internet Advertising Competition Awards

The Web Marketing Association is seeking experienced online advertising professionals to join the judging panel for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards, the premier competition dedicated solely to online advertising, is now open for entries—and for the experts who will help identify the best in the industry.

The IAC Awards highlight creativity, innovation, and excellence across the digital advertising landscape, making this a unique opportunity for professionals to influence the future of the industry. By serving as a judge, you’ll contribute your insights, set benchmarks, and gain a front-row view of the latest trends shaping digital advertising.

If you or someone in your organization has the expertise to evaluate standout online campaigns, you’re invited to nominate yourself or a colleague via the Judge’s Nomination Form. Judges will be selected in early January 2025.

“This year, we aim to expand our panel with seasoned professionals who can bring diverse perspectives and a keen eye for digital creativity,” said William Rice, President of the Web Marketing Association. “Our judges play a critical role in setting the bar for online advertising excellence, and we are looking for individuals with hands-on experience who can offer unbiased and knowledgeable evaluations of submissions.”

The judging process, set to begin in February 2025, will assess entries based on creativity, innovation, impact, design, copywriting, and effective use of the digital medium. The judging panel has historically featured executives from leading agencies, brands, and media organizations, including Google, Mastercard, McCann Worldgroup, IBM Interactive, Digitas, Starwood Hotels & Resorts, and Wunderman/Y&R.

Why become a judge?

  • Shape the industry’s standards: Contribute to defining excellence in digital advertising.
  • Showcase your expertise: Collaborate with a respected group of digital leaders.
  • Gain industry recognition: Your role as a judge positions you among the best in the field.

Entries for the IAC Awards are now open and can be submitted online at IACAward.org until January 31, 2025. This prestigious competition welcomes submissions from everyone involved in developing Internet advertising.

“It’s both an honor and a responsibility to be part of the IAC Awards judging panel,” Rice added. “Judges contribute to shaping the future of online advertising and help set a new standard of creativity and effectiveness.”

The 2025 Internet Advertising Competition Awards are proudly sponsored by PR.com, iContact, and Etail Conferences.

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Top Travel Marketing Trends for 2025: Personalization, Storytelling, and Technology

The travel industry has transformed how it markets destinations, experiences, and services. With the increasing reliance on digital tools, social media, and personalized experiences, travel marketers are adopting cutting-edge strategies to attract and retain travelers in a highly competitive space. Today’s effective travel marketing must cater to a global audience while incorporating personalization, storytelling, and the use of advanced technology.

The Web Marketing Association, with over 20 years of experience recognizing excellence in online advertising through its Internet Advertising Competition (IAC) Awards, provides valuable insights into how travel marketing has evolved. This article explores the current best practices and trends in page-based advertising, online videos, email marketing, websites, newsletter marketing, mobile apps, and social media campaigns within the travel industry.

Travel Page-Based Advertising: Inspiring Wanderlust with Precision

Even in the digital age, page-based advertising remains relevant, especially in specialized travel magazines, lifestyle publications, and industry journals. These ads can target niche audiences like affluent travelers, frequent flyers, and adventure-seekers. For travel companies, print ads continue to inspire wanderlust by leveraging powerful imagery and targeting demographics that align with their destinations or services.

Best Practices for Travel Page-Based Advertising
Page-based ads in the travel industry should focus on stunning, high-quality visuals that evoke the sense of adventure and exploration. Clear calls to action (CTAs) that encourage readers to visit a website or book a trip are essential. A growing trend is incorporating QR codes that direct readers to digital platforms like virtual tours or booking engines, enabling a seamless transition from print to online interaction.

Travel Online Videos: Storytelling That Connects Emotionally

Video marketing is one of the most powerful tools in the travel industry, providing a visual and emotional connection that inspires travelers. Videos allow destinations, hotels, and services to showcase their offerings with immersive storytelling that taps into the excitement of discovering new places. Whether on YouTube, Instagram, or directly embedded on travel websites, video content captivates audiences and encourages exploration.

Trends in Travel Video Marketing
Short-form videos optimized for social media platforms like TikTok and Instagram Reels have become increasingly popular, offering a quick glimpse into travel experiences, from day-in-the-life vlogs to stunning visuals of landscapes. Longer videos, such as virtual tours or destination documentaries, continue to be used for more in-depth storytelling. Best practices include producing authentic, visually captivating content that resonates emotionally, while also optimizing for mobile viewing. CTAs at the end of videos should lead viewers to booking platforms or further explore the destination.

Travel Email Marketing: Personalization for Every Traveler

Email marketing is a highly effective channel in the travel industry, allowing travel companies to deliver personalized offers, updates, and itineraries directly to travelers. By leveraging data analytics and behavioral insights, travel brands can create tailored experiences that keep travelers engaged throughout their journey.

Best Practices for Travel Email Marketing
Segmenting email lists based on traveler preferences—such as adventure travelers, luxury vacationers, or family-friendly trips—helps deliver content that aligns with each audience’s interests. Email automation for personalized travel recommendations, post-booking follow-ups, and abandoned cart reminders is a growing trend. Incorporating dynamic content like personalized itineraries, travel countdowns, and destination-specific guides further enhances the engagement.

Travel Websites: The Central Hub for Inspiration and Booking

A travel website often serves as the first point of contact between a brand and potential travelers. As such, it must provide both visual inspiration and seamless functionality. Modern travel websites are comprehensive hubs for trip planning, booking, and customer service, integrating all necessary elements into one cohesive experience.

Current Trends in Travel Website Design
AI-powered chatbots for real-time customer support and immersive 360-degree virtual tours are among the latest features enhancing user experience on travel websites. Personalization tools that recommend destinations or activities based on user behavior are also becoming popular. Best practices include ensuring websites are mobile-optimized, SEO-friendly, and fast-loading, with easy-to-use booking engines. Clear navigation and accessibility features are critical for providing a user-friendly experience that drives conversions.

Travel Newsletter Marketing: Consistent Engagement with Travelers

Travel newsletters are an effective way to keep travelers engaged year-round. Whether promoting hidden gems, seasonal offers, or destination highlights, newsletters maintain a continuous relationship between travel brands and their audience.

Best Practices for Travel Newsletter Marketing
Segmenting content based on the recipient’s past bookings or interests is essential for delivering relevant information. Incorporating user-generated content, such as traveler photos and stories, adds authenticity and encourages reader engagement. Additionally, the use of multimedia content like videos, infographics, and interactive travel guides can make newsletters more dynamic and visually engaging.

Travel Mobile Apps: Enhancing the Traveler Experience

Mobile apps have become indispensable tools for modern travelers, offering convenience for everything from booking and check-ins to managing itineraries. Travel apps are now an essential part of providing real-time updates and personalized recommendations.

Best Practices for Travel Mobile Apps
Apps should be intuitive, user-friendly, and designed for quick access to important travel information. Integration of AI technology allows travel apps to offer personalized suggestions for activities, dining, and local sights based on the user’s location and preferences. Apps should also provide offline access to essential features like maps, itineraries, and travel guides, ensuring usability even in areas with limited connectivity.

Travel Social Media Campaigns: Building Communities and Showcasing Experiences

Social media platforms have become vital for travel marketing, offering a way to visually showcase destinations and engage with a global audience. Platforms like Instagram, Facebook, and TikTok allow brands to share visually-driven content that inspires wanderlust and connects with travelers.

Trends in Social Media Marketing for Travel
Influencer partnerships and collaborations with travel bloggers are becoming a key strategy to expand reach and credibility. User-generated content (UGC), where travelers share their experiences using branded hashtags, builds a sense of community and trust. Best practices include maintaining a consistent posting schedule, leveraging targeted ads, and engaging with followers through comments, Q&As, and reposting UGC.

Embracing Digital Transformation in Travel Marketing

The travel industry is undergoing a digital transformation, with marketing strategies increasingly focused on personalization, immersive experiences, and community engagement. From page-based advertising to mobile apps and social media campaigns, travel brands must adopt a multi-channel approach to compete effectively in a global marketplace.

The Web Marketing Association’s expertise in recognizing excellence in online advertising offers valuable insights into how these trends and best practices can be leveraged to create compelling travel marketing campaigns. By embracing these strategies, travel brands can enhance their visibility, build stronger relationships with travelers, and drive growth in an evolving industry.

Don’t miss your chance to showcase your best work in online advertising! The 23rd Annual Internet Advertising Competition (IAC) Awards—the only industry-based award program dedicated exclusively to online advertising—are now open for entries. This prestigious international competition recognizes excellence across all forms of online advertising, including email, page-based ads, mobile apps, social media campaigns, and more, across 86 industry categories. Submit your entry by the January 31, 2025 deadline at www.IACAward.org.

Please Follow the Web Marketing Association:
LinkedIn Group – https://linkedin.com/groups/2974/
LinkedIn Page – https://linkedin.com/company/3023547
Twitter – https://twitter.com/WebMarketAssoc
Facebook – https://facebook.com/WebMarketingAssociation
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The Best Online Advertising To Be Recognized By Web Marketing Association

The Web Marketing Association announces the Call for Entries for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2025.

“In today’s digital era, online advertising isn’t just an option—it’s the heartbeat of successful marketing’ said William Rice, President of the Web Marketing Association.  “That’s why we’ve pioneered the IAC Awards. It’s not just about recognition; it’s about validating the immense effort and creativity professionals pour into their campaigns. When you earn an IAC Award, you’re getting a testament—a powerful statement to clients and leaders that every dollar they invest is fueling top-tier creative brilliance. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”

The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

Awards will be presented within each of the industry categories and advertising formats including:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:

| Advertising | Advocacy | Airline | Architecture | Arts | Associations | Automobile | B2B | Bank | Beverage | Biotechnology | Blockchain | Blog | Catalog | Computer: Hardware | Computer: Software | Construction | Consulting | Consumer Goods | Cooking and Recipe | Credit Union | Crypto Currency | Design | Directory or Search Engine | Education | Electronics | Employment | Energy | Entertainment | Environmental | Events | E-Zine | Faith-based | Family | Fashion or Beauty | Financial Services | Food Industry | General Interest | Government | Health Care | Healthcare Provider | Home Building | Hotel and Lodging | Information Services | Insurance | Interactive Services | International Business | Intranet | Investment | Legal | Leisure | LGBTQ | Magazine | Marketing | Manufacturing | Media | Medical | Medical Equipment | Military | Mobile | Music | Mutual Fund | News | Non-Profit | Online Community | Other | Pharmaceuticals | Photography | Political | Professional Services | Public Relations | Publishing | Radio | Real Estate | Recreation | Regional | Restaurant | Retail | SAAS | School | Science | Shopping | Small Business | Sports | Technology | Telecommunication | Transportation | Travel | University

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2024 through January 31, 2025.

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, Five agencies won this honor.

Judging for the IAC Awards will take place in February-March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Epsilon, Facebook, Google, Hawkeye, IBM Interactive, JWT, Mastercard, McCann Worldgroup, MullenLowe, Possible, Postali, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2025 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail Conferences.

A complete list of past winners can be found at the IAC Award Website.

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Web Marketing Association Announces Top Websites of 2024 Across 86 Industries

The Web Marketing Association is pleased to announce the winners of its 28th annual WebAward Competition for website development. Entries from around the world were adjudicated in 86 industry categories during this year’s competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.

“The caliber of entries this year has been truly remarkable,” said William Rice, President of the Web Marketing Association. “It’s clear that the evolution of web design continues to reach new heights, with participants demonstrating not only creative excellence but also a deep understanding of functionality and user experience. We’re proud to recognize these exceptional websites, which are setting new benchmarks for innovation, engagement, and performance. Congratulations to all of our winners for pushing the boundaries of what’s possible in website development.”

Best of Show

The 2023 Best of Show WebAward is presented FINE for their outstanding work on the Canyon Ranch Website.  The site was also recognized as Best Hotel and Lodging Website.  Canyon Ranch resorts and experiences guide guests to their own version of well-being. With five distinct locations, 1,500+ services, and a highly personalized approach, Canyon Ranch website distills information overload to shape clear user paths toward informed wellness guidance.

Top Agency

Best of Show winner FINE was also named Top Agency at the 2024 WebAward Competition, taking home 8 WebAwards and earning 36 quality point this year. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms.  FINE is a Brand-Led Business BuildingⓇ agency.  From start-ups reshaping markets to Fortune 500s reinventing themselves, They have helped countless brands make big happen. Since 1994, their clients have left a lasting mark on markets across Business to Business, Consumer Brands, Financial Services, Health & Wellness, Hospitality, Real Estate, Wine & Spirits, and Technology.

Outstanding Website Developers

Nine agencies or companies were also recognized as Outstanding Website Developer for winning five or more WebAwards in 2024. They include:

AGENCY (Number of Awards)

UP Hotel Agency 9

WSI 8

Tyler Technologies 8

Miles Partnership 7

Milestone Inc. 7

Risdall Marketing Group 6

Thomson Reuters/Findlaw 5

Vye 5

Jack Henry 5

Best of Industry Winners

Winner Entry Award
Spinutech Spinutech, LLC Best Advertising Website
PwC 2023 Purpose and Inclusion Report Best Advocacy Website
Vueling Airlines Vueling Airlines Best Airline Website
FINE Sera Architects Best Architecture Website
Reichl und Partner eMarketing Liechtenstein Collections Best Arts Website
Nebo AMA Atlanta Website Best Associations Website
Critical Mass INFINITI Best Automobile Website
TMV Group Lacks Enterprises Best B2B Website
Jack Henry Hocking Valley Bank Best Bank Website
WSI Rutherford Ranch Best Beverage Website
Josh Rusev Galleri Multi-Cancer Early Detection Best Biotechnology Website, Best Technology Website
Family Cookbook Project CookbookFundraiser.com Blog Best Blog Website
Actian Actian: Optimizing Website Performance for Business Success Amidst Mergers Best Computer: Software Website
Atomicdust Alberici Best Construction Website
Up Hotel Agency Kinsfolk & Co. Best Consulting Website
Wolf Steel, Napoleon Scaling for Success: Napoleon’s Path from B2B to Support Online Sales Best Consumer Goods Website
The Family Cookbook Project FamilyCookbookProject.com Best Cooking and Recipe Website
Risdall Marketing Group Empeople Credit Union Best Credit Union Website
iTrustCapital Crypto IRA Website Best Crypto Currency Website
WSI Monaco Interiors Best Design Website
Carnegie and Reed College Reed College Website Redesign Best Education Website
Klipsch Klipsch Best Electronics Website
FINE Kirk Palmer Associates Best Employment Website
Volta Renewables Website Refresh Volta Renewables Best Energy Website
Most Trusted Casinos not on Gamstop nongamstopcasinos.net Best Entertainment Website
Nixa Power Sustainable Best Environmental Website
MAKE Agency BOXPARK Best Events Website
Atomicdust Lutheran Bible Translators Best Faith-based Website
Weave Digital Studio Gee & Hickton Funeral Directors Best Family Website
SLT Consulting (SLTC) Jane Finds – Website Refresh Best Fashion or Beauty Website
SCB X Public Company Limited and Mirum Thailand SCBX Website Best Financial Services Website
TMV Group Nonnis Best Food Industry Website
WSI Folsom Ranch Veterinary Hospital Best General Interest Website
State of Colorado in collaboration with Tyler Colorado Colorado.gov Best Government Website
Modea Vanderbilt Health Website Best Health Care Website
8AM Creative Austin Urology Institute – A Center of Excellence in Advanced Urologic Procedures Best Healthcare Provider Website
TMV Group Laccents Best Home Building Website
FINE Canyon Ranch Best Hotel and Lodging Website, Best of Show
WSI Tokara Solutions Best Information Services Website
SmartFinancial SmartFinancial Best Insurance Website
Vye Easiway Best International Business Website
Richmond School District RichNet: Transforming Communication and Collaboration in the Richmond School District Best Intranet Website
Up Hotel Agency Siggis Capital Best Investment Website
Omnizant The Stritmatter Firm Best Legal Website
Hypthon Limited Chinachem Group’s Nina Park Website Best Leisure Website
New Lines Magazine New Lines Magazine Best Magazine Website
Vye Puris Best Manufacturing Website
Tarkett Tarkett North America Website Redesign Best Marketing Website
Nasaclip Patient Website NasaClip Best Medical Equipment Website
Vye Cuyuna Regional Medical Center Best Medical Website
Veterans Evaluation Services VES.com Best Military Website
MBC Strategic Howard Mutual Funds Best Mutual Fund Website
Clarity Partners, LLC Chicago Council on Global Affairs, Blue Marble – Website Design & Development Best News Website
Goodby Silverstein & Partners and Critical Mass: DWB Driving While Black Best Non-Profit Website
Ibec Ibec Best Other Website
FINE Mercalis Best Pharmaceuticals Website
PwC TMT Sports Outlook Best Professional Services Website
RF|Binder Partners Inc. RF|Binder Website Design and Visual Identity Best Public Relations Website
Howard Design Group IEEE Press Website Best Publishing Website
NGradio – WebTV NGradio.gr Best Radio Website
August Ash, Inc. Carlson Partners Best Real Estate Website
Red Sage Communications Land Trust of North Alabama Best Recreation Website
TransLink Metro Vancouver’s Regional Transportation Network Website Best Regional Website
ZenChange Marketing Curious Cork Wine & Provisions Best Restaurant Website
Lg Parts Lg Parts Best Retail Website
iTradeNetwork iTradeNetwork Platform Best SAAS Website
Finalsite Christ the King Catholic School Best School Website
Encompass Supply Chain Solutions Samsung Parts Best Shopping Website
8AM Creative Outcast Landing – A Micro-Resort with Private Pond Fishing Best Small Business Website
National Basketball Association (NBA) Mind Health NBA Mental Health Awareness Month: Join the Squad Best Sports Website
United Communications Originally aspirational, shifting to inspirational. Best Telecommunication Website
WSI Next Gen Marketing Aerial Lift Service Best Transportation Website
Go Car Rental Iceland Your Local Car Rental in Iceland Best Travel Website
Red Sage Communications Alabama Center for the Arts Best University Website

 

Competition Format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head-to-head with other sites within their industry to win the Best of Industry award.  Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards.  Each site is judged on seven different criteria and earns a score between 0 and 70 points.  The highest score in a given category wins Best of Industry for that category. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Web site award. Entries that score higher than their industry average and below 59.9 receive the Standard of Excellence.

“We are incredibly grateful to our panel of industry experts for their dedication and expertise,” said Rice. “Their commitment to the online web development community and the WebAwards program is invaluable. By generously donating their time and insights, they help set the standards for excellence in website development. We deeply appreciate their contribution to making this year’s competition a success.” See a list of Webaward judges here.

The 2024 WebAwards are sponsored by the following leading organizations: PR.com, WMR.FM eTail Conferences, and iContact.

Please Join the Web Marketing Association on Social Media: LinkedIn Page, LinkedIn Group Facebook & Twitter. Like and follow for news and award updates!

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs  have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 28th year, the WebAward Competition is the premier award event for Web developers and marketers worldwide.

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Mobile Development Professionals Needed to Judge 2024 MobileWebAward Competition

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for additional qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications.   The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is September 27, 2024

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.

“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computer use continues to explode and companies are racing to allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

Judging for the MobileWebAwards will take place in Mid-October, 2024, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, A&E Television Networks , New York Post Interactive, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium

“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, the Internet Advertising Competition Awards and the MobileWebAwards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

 

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Mobile Development Professionals Needed to Judge 2024 MobileWebAward Competition

The Web Marketing Association’s MobileWebAwards competition is currently accepting entries and is looking for additional qualified judges to help adjudicate this year’s award program.  This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications.   The Competition Web site is located at http://www.mobile-webaward.org and the deadline for entry is September 27, 2024

To nominate yourself or someone within your organization, please complete the Judge’s Nomination Form. Mobile development professionals selected as judges will be contacted during the first week of October.

“Since 1997, the WebAwards have helped define the standards for website development. The MobileWebAwards are doing the same for responsive websites, mobile-specific websites and apps designed for mobile devices,” said William Rice, president of the Web Marketing Association.  “Smartphones and tablet computer use continues to explode and companies are racing to allow users to connect and interact with them using mobile devices. We are looking for individuals who have direct experience developing for the expanding mobile platform. Our judges must have an in-depth understanding of the current state-of-the-art in mobile development, an eye for a well-designed interface and the objectivity to score entries according to a predefined set of criteria”.

Judging for the MobileWebAwards will take place in Mid-October, 2024, and winners will be notified by e-mail one week prior to the general announcement of winners in December, 2024. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in mobile website design and mobile application development. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Ogilvy Interactive, R/GA , Saatchi & Saatchi, Blattner Brunner, Sun Microsystems, National Cable & Telecom Association, Refinery, Euro RSCG, A&E Television Networks , New York Post Interactive, Ernst & Young , J. Walter Thompson, Xerox, Art Institute of Pittsburgh, and Aristotle.

Entries will be accepted in both the Mobile Website and the Mobile Application formats. Entries will be judged on seven criteria:

  • Creativity
  • Impact
  • Design
  • Content
  • Interactivity
  • Ease of Use
  • Use of the medium

“Judging an award show like the MobileWebAwards is a great way to share your experience and expertise with the mobile development community, said Rice. “It is an honor and an important responsibility when you are chosen to participate as a judge. You are helping to set the standard for award winning advertising throughout the Web”.

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Web Marketing Association To Name Best Mobile Websites and Best Mobile Apps of 2024

The Web Marketing Association is pleased to announce the call for entries for its 13th annual international MobileWebAward competition.  It recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding mobile Websites and mobile applications.  The deadline for entry in the 2024 MobileWebAwards is September 27, 2024.  The entry form for this award program can be found at http://www.mobile-webaward.org.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

This year’s top awards will include:

  • A “Best of Industry” MobileWebAward will be given in each of the 86 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
  • The competition’s highest honor, the 2024 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
  • The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” MobileWebAward.
  • Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer award.

Last year’s top awards winners were:

Patients & Purpose  won Best of Show Mobile Website for “Optune.com” which was also recognized as Best Pharmaceuticals Mobile Website

Mirum (Thailand) Co., Ltd won Best of Show Mobile Application for “Silom Edge Application” which also was recognized as Best Other Mobile Application.

Mirum (Thailand) Co., Ltd was also named Top Interactive Agency for the 2023 MobileWebAwards competition.

Judging for the 2024 MobileWebAwards will take place in October and winners are expected to be announced in late December.  Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward  judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Beeby Clark+Meyler, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ford Motor Company, Ion Global, IBM, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, SapientRazorfish, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.

The 2024 MobileWebAwards are sponsored by the following leading organizations: PR.com, iContact, and WMR.FM. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

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Web Marketing Association Announces the Winners of the 2024 Internet Advertising Competition Awards

The Web Marketing Association announces the winners of its 22nd annual Internet Advertising Competition (IAC) Awards, to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at www.IACAward.org

“At a time when everyone could use a morale boost, the winners of the 22nd annual Internet Advertising Competition (IAC) Awards represent the best in online advertising in 86 industries and 10 advertising formats,” said William Rice, president of the Web Marketing Association, Inc.  “The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry.”

Best of Show Winners

These Best of Show winners represent the pinnacle of achievement across all industries.  The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlighting the best in online advertising by medium and industry.

Here are this year’s Best of Show winners:

Infillion and Rufus for Amazon, winner of Best of Show Online Ad

Sanky Communications for African Wildlife Foundation Congo Basin, winner of Best of Show Online Campaign

Most Likely To for SF Climate Action Plan, winner of Best of Show Online Video Campaign

The Heist for It Was There All Along – Original Animation, winner of Best of Show Online Video

Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation, winner of Best of Show Online Newsletter Campaign

Ad Cucina for Biscuit Belly e-mail campaign, winner of Best of Show Email Campaign

Zeta Global | AirMedCare Network, GMR for AMCN January Prospect Gift Card Email, winner of Best of Show Email Message

Hong Kong Trade Development Council for HKTDC Marketplace App, winner of Best of Show Mobile Application

Sanky Communications for GLAAD Holiday Year End Campaign, winner of Best of Show Social Media Campaign

US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website, winner of Best of Show Website

Critical Mass and TBWA/Chiat/Day for Wives’ House, winner of Best of Show Integrated Ad Campaign

John Hancock Investment Management for Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors, winner of Best of Show Interactive Application

Top Agency Winners

The Web Marketing Association recognizes the agency that demonstrates consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition. Each entrant was awarded points based on the level of award for each award received. The agency with the most points is awarded the Top Agency Award.

Infillion is recognized with the 2024 Top Agency Award for second year in a row, winning 27 IAC Awards, including a Best of Show award, 26 Best of industry awards and a total of 172 quality points towards the Top Agency Award.  Infillion develops technology solutions that help unify the customer journey for a more personalized approach to advertising, marketing, and operations.

Five additional organizations were recognized as Outstanding Advertising Developers in the 2024 IAC Awards for winning 6 or more awards. They are:

AGENCY (number of awards)

  • Hong Kong trade Development Council (17)
  • Patients & Purpose (11)
  • Zeta Global (11)
  • Miles Partnership (10)
  • TMV Group (8)
  • Critical Mass (6)

The IAC Awards web site with a complete list of winners is located at www.IACAward.org

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Internet Professionals Needed To Judge 28th annual WebAward Competition

Excellence deserves recognition and the Web Marketing Association is looking for experienced Internet professionals who can help judge the Websites that are entered into its 28th annual international WebAward competition, the standards-defining award program that sets industry benchmarks based on the seven criteria of a successful Web site. Interested individuals can submit their names for consideration using the WebAward Judges Nomination Form.

The 2024 WebAward Competition for Website development is currently accepting entries until May 31, 2024. Judging will begin in mid-June and run through early August.

“The WebAwards is different from other Web site award programs because we’re not just a beauty pageant focused on name recognition of big-time brands and pretty designs,” said William Rice, President of the Web Marketing Association.  “Our judges are hand-picked experts who have hands on experience either leading or developing some of today’s top Websites.  These individuals understand that participating as a judge in the WebAwards is one excellent way to give back to the online marketing community and help it to grow and evolve.”

Judges will consist of a select group of Internet professionals who have direct experience designing and managing Web sites – including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past judges have included top executives from leading organizations such as SapientNitro, T Rowe Price, Bridge Worldwide, Disney, Euro RSCG, Boeing, Huge, IBM, ING Direct, VML, Facebook, J. Walter Thompson, Gartner, Possible Worldwide, YUM!, Cuker Interactive, PayPal, Razorfish, Munich Re, Refinery, Ernst & Young, Magellan Health Service, Microsoft, R/GA, Family Cookbook Project, Saatchi & Saatchi, SAP and Universal McCann,

If you or someone some one in your organization would make a good judge, they can learn more and enter their name for consideration on the WebAward Judges Nomination Form.

“The vast majority of our judges return each year to participate again as a WebAward judge, but some need to take time off from judging and because of the popularity of the WebAwards there is a constant need for new judges”, said Rice. “Prior to the beginning of the judging, we spend several weeks discussing the current state of Web development and how it should be recognized through the WebAwards.  Being a WebAward judge is a valuable experience that helps the individual better understand overall Web development and of course looks impressive on a resume or corporate bio”.

Please Join the Web Marketing Association on Social Media: LinkedIn Page, LinkedIn Group, Facebook, & Twitter. Like and follow for news and award updates!

About the WebAwards

The 28th annual international WebAwards competition sets the standard of excellence in 90 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development.  The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today.  Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site.  For more information or to enter a site into the 2024 WebAwards, visit www.WebAward.org.