Bill Rice – Page 3 – Web Marketing Association Recognition Center

Posted on March 5, 2025March 5, 2025 by Bill Rice

Best Travel Website to be Named by Web Marketing Association in 29th Annual WebAward Competition

The Web Marketing Association is looking for the best travel websites in the world as part of their 29th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 86 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful web site. The deadline for the best travel web sites to enter to be judged is May 30, 2025.

“Travel websites serve as a crucial portal, opening up the world to millions and sparking the desire for exploration,” stated William Rice, President of the Web Marketing Association. “In an era where the internet has revolutionized travel, eliminating traditional agents as the primary source of information, travel websites have risen to the challenge, embodying innovation and user-friendliness. Our judges particularly commend the exemplary use of design, engaging content, and interactive features in these sites. The WebAward Competition not only highlights the industry’s finest achievements in website development but also provides invaluable feedback and marketing opportunities, setting the stage for future innovations and attracting a new wave of adventurers.”

Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Travel category is judged against other travel entries and then against an overall standard of excellence.

All travel entrants benefit from receiving valuable feedback in terms of their specific criteria scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.

Winners of a WebAward in the travel categories will also receive:

Increased visibility for their company
Marketing opportunity to promote the company website to the media
Links to your site from the highly ranked WebAward site to help SEO
Social media posts for your company and personal feeds
A highlight for your resume.
Admiration of peers, friends and co-workers
Unlimited bragging rights

Each year, the Web Marketing Association names the Best of Industry for the various travel categories based on the score they receive from the WebAward judges.

Winners of the Best Travel Website include:

2024 – Go Car Rental Iceland for Your Local Car Rental in Iceland
2023 – The Okaloosa County Tourism Department and Miles Partnership for Design Fort Walton Beach’s Little adventure-focused website
2022 – Louisiana Office of Tourism and Miles Partnership for LOUISIANA BYWAYS
2021 – Reichl und Partner eMarketing GmbH for SIMON’S BEST TRAVEL GMBH WEBSITE
2020 – 4 Roads for Natural World Safaris
2019 – VERB Interactive for VBT
2018 – Visit Huntington Beach for Surf City USA
2017 – Michigan Economic Development Corporation and Miles Partnership for Pure Michigan’s New Leisure Website
2016 – Experience Grand Rapids for Experience Grand Rapids Website
2015 – TripCreator ehf. for TripCreator.com
2014 – USDM for Colorado Springs
2013 – Pixo Punch Limited for Hong Kong Summer Spectacular Campaign
2012 – Boyd Gaming Corporation for B Connected Online
2011 – Civic Resource Group for Wyoming Travel and Tourism Web Portal and Online Management System
2010 – TravelChannel.com & Razorfish for The New TravelChannel.com
2009 – VisitSweden for VisitSweden
2008 – Teehan+Lax Inc for AirMiles Make Like Miles
2007 – Arnold Worldwide for Hungry Suitcase
2006 – Hospitality eBusiness Strategies for RIU Cancun Portal
2005 – Yellowstone Journal Corporation for YellowstonePark.com
2004 – Quicksilver Associates for Seabourn Cruise Line
2003 – Apollo Interactive for Excalibur Las Vegas Resort Hotel & Casino
2002 – Arnold Worldwide for Alaska

Winners of the Best Airline Website include:

2022 – FirmStudio & Greater Bay Airlines for Greater Bay Airlines Corporate Website
2024 – Vueling Airlines for Vueling Airlines Website
2019 – Origo for Cabo Verde Airlines
2016 – SapientNitro & China Airlines for China Airline Website Re-design
2015 – DigitasLBi for Virgin Atlantic Airways
2014 – Icelandair & TM Software for Icelandair
2013 – ROKKAN for JetBlue
2011 – Carlson Marketing for JetBlue – “TrueBlue Be True”
2010 – Lufthansa in partnership with Amadeus for Lufthansa in partnership with Amadeus
2009 – Blast Advanced Media for Nature Air – Eco Friendly Costa Rica Airline
2008 – Atmosphere BBDO for emirates.com
2007 – Cramer-Krasselt for AirTran Raceway
2006 – TM Interactive for American Airlines – We Know Why You Fly
2005 – TM Interactive for We Know Why You Fly
2004 – Cramer-Krasselt for AirTran Airways – E-Annual 2003
2003 – Agence Braque for Jetsgo

Winners of the Best Hotel & Lodging Website include:

2024 – FINE for Canyon Ranch (Best of Show Winner)
2023 – UP Hotel Agency for BUNK
2022 – Evans Hotels for CATAMARAN RESORT HOTEL AND SPA
2021 – UP Hotel Agency for THE HARI
2020 – UP Hotel Internet Marketing for Maison Panthere
2019 – UP Hotel Internet Marketing for Qbic (2019 Best of Show)
2018 – TravelClick, Inc. for Thistle Hotels
2017 – [D³] Digital Design + Development for Waldorf Astoria Beverly Hills – At The Center of Extraordinary (2017 Best of Show)
2016 – HeBS Digital for Tsogo Sun
2015 – HeBS Digital for Red Lion Hotels Website
2014 – Forte Village Resort for Forte Village
2013 – HeBS Digital for Crowne Plaza Times Square Manhattan
2012 – TravelClick Web Solutions for Puente Romano
2011 – Sabre Hospitality Solutions for The Shores Resort & Spa
2010 – TRAVELCLICK for Harbour Grand Kowloon Hotel
2009 – TravelCLICK for the Albert Hotel
2008 – E-site Marketing for Hotel Terra Jackson Hole
2007 – Cendyn for Stonewall Resort
2006 – T3 (The Think Tank) for ExperienceMarriott.com
2005 – Open World, LTD for WARWICK International Hotels
2004 – Interactive Sites for The New York Palace web site
2003 – Open World Limited for Le Meridien Hotels & Resorts
2002 – FreeRun Technologies for Simpson House Inn

Travel Websites can be entered into consideration for the 2025 Best Travel Website WebAward at the WebAward Website.

The 2025 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

Please Join the Web Marketing Association on Social Media: LinkedIn Page, LinkedIn Group & Twitter. Like and follow for news and award updates!

Posted on March 4, 2025 by Bill Rice

Top Websites 0f 2025 To Be Recognized By Web Marketing Association

The Web Marketing Association is proud to open the call for entries for the prestigious 29th annual WebAward competition, an internationally recognized program that establishes industry benchmarks in web development. The WebAwards honor excellence across 86 industries by evaluating websites based on seven essential criteria. Web professionals worldwide are invited to participate and showcase their digital achievements. The deadline for submissions is May 30, 2025. Complete details and entry forms are available at www.webaward.org.

“Website innovation and design continue to evolve to meet the needs of today’s digital audiences,” said William Rice, President of the Web Marketing Association. “The WebAwards go beyond aesthetics to recognize outstanding functionality and user experience. Our expert panel of judges evaluates all facets of a website’s interactive capabilities, rewarding those that truly excel in their industries. The WebAwards not only celebrate web development excellence but also provide participants with valuable feedback to enhance their digital presence.”

HOW WEBSITES ARE EVALUATED

Websites submitted to the WebAward competition are assessed on seven key performance factors: design, innovation, content, technology, interactivity, copywriting, and ease of use. Each entry is scored numerically and benchmarked against other websites in its category, as well as an industry-wide standard of excellence. Participants also gain exclusive insights from expert judges on ways to improve their web development strategies.

WHY WINNING A WEBAWARD MATTERS

Winning a WebAward offers unparalleled recognition and credibility, positioning web professionals and businesses as leaders in their industries. Award-winning websites are featured on the competition’s high-ranking website, benefiting from SEO visibility and increased traffic. Companies and developers receive a dedicated Winner’s Page, acknowledging their creative and technical expertise and can order physical awards, including trophies, plaques, and certificates.

RECOGNITION FOR THE BEST IN THE INDUSTRY

The 2025 WebAwards will highlight the top websites across multiple categories:

Best of Industry Awards: The highest honor in each of the 86 industry categories, including education, healthcare, financial services, travel, advertising, transportation, government, and more.
Best of Show Award: The pinnacle of achievement, given to the single website that the judges determine as the best overall entry. In 2024, FINE received this top honor for their exceptional work on the Canyon Ranch website.
Top Interactive Agency Award: Recognizing the digital agency that wins the most WebAwards. In 2024, FINE was awarded the title after securing eight WebAwards and accumulating 36 quality points. The competition consolidates points across all agency locations to determine the winner.
Outstanding Interactive Developer Award: Agencies or corporations earning six or more WebAwards receive additional recognition. In 2024, this honor was awarded to nine firms, including UP Hotel Agency, WSI, Tyler Technologies, Miles Partnership, Milestone Inc., Risdall Marketing Group, Thomson Reuters/Findlaw, Vye, and Jack Henry.

COMPETITION JUDGING

The judging panel for the WebAwards consists of esteemed industry professionals with extensive experience in web development, design, and marketing. Judges include representatives from top organizations such as Adobe, Disney, IBM, Facebook, R/GA, Microsoft, PayPal, and more. Their expertise ensures that the competition maintains its reputation as a leading authority in recognizing web excellence.

Judging will take place between June and August, with winners announced in September 2025.

SPONSORSHIP

The 2025 WebAwards are sponsored by industry leaders, including iContact, PR.com, and eTailConferences. The Web Marketing Association appreciates the support of these sponsors in advancing the digital marketing and web development communities.

CONNECT WITH THE WEB MARKETING ASSOCIATION

Stay updated on competition news, industry insights, and award announcements by following the Web Marketing Association on social media:

LinkedIn: Join our Page and Group
Facebook: Like our page
Instagram: Follow us
X (formerly Twitter): Follow for updates

ENTER THE COMPETITION TODAY!

To participate in the 29th annual WebAward Competition and gain industry recognition for your web development efforts, visit www.webaward.org and create a nominator account. Don’t miss the opportunity to showcase your work and receive expert evaluation from the top minds in the industry.

Posted on December 10, 2024 by Bill Rice

Best Mobile Web Sites and Best Mobile Apps of 2024 Named by Web Marketing Association

The Web Marketing Association is pleased to announce the winners its 13th annual international MobileWebAward competition. This award program recognizes the individual and team achievements of Web professionals all over the world who create and maintain the best mobile websites and the best mobile applications. The complete list of winners for each of the 86 industries covered can be found at www.mobile-webaward.org.

“Use of smartphones and tablet computers continue to explode and companies are racing to have users connect and interact with them using mobile devices,” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet.”

This year’s top awards include:

Altos won Best of Show Mobile Website for “Tucker’s Website” which was also recognized as Best Restaurant Mobile Website. Glioblastoma (GBM) is a rare and aggressive form of brain cancer with a devastating prognosis. On the Tucker’s website, users will find that the menu is app-like. On mobile, its vertical orientation is easy to scroll—a must for a restaurant with a substantial amount of breakfast, lunch, and beverage options.

State Farm Insurance Company won Best of Show Mobile Application for “State Farm Mobile App 2023-24” which also was recognized as Best Mobile Application in the Information Services, Insurance, and Interactive Services categories. The app provides access to tools, guidance and support – delivering self-service options, intuitive services and shopping experiences that continue to demonstrates their commitment to the customer.

LHWH Advertising & PR was also named Top Interactive Agency for the 2024 MobileWebAwards competition. They received 4 awards (and 24 quality points) including Best Travel Mobile Website, Best Transportation Mobile Website and Best Legal Mobile Website. LHWH puts an unusual range of high-level capabilities to work for our clients.

Other winners included:

Extra Solid Media, LLC for UMass Dining Services – Best University Mobile Application
LHWH Advertising & PR Barefoot for Landing Website – Best Travel Mobile Website
LHWH Advertising & PR for Long Island MacArthur Airport Website – Best Transportation Mobile Website
Lucky Mobile for Lucky Mobile – Best Transportation Mobile Application
Mirum (Thailand) Co., Ltd. for NT Online Store – Best Telecommunication Mobile Website
Virgin Plus for Virgin Plus – Best Telecommunication Mobile Application
Science & Purpose for EYE AM – Best Pharmaceuticals Mobile Website
The Purpose Group for Sensible Strumming – Best Non-Profit Mobile Website
7Seas Entertainment Ltd for Mouze Maze – Best Mobile Mobile Application
Boscobel Marketing Communications | Focused Image for Risk Mitigation Consulting (RMC) Website – Best Military Mobile Website
Mirum (Thailand) Co., Ltd. for Yamaha Sales Application – Best Marketing Mobile Website
LHWH Advertising & PR for Kinon Law Website – Best Legal Mobile Website
Hong Kong Trade Development Council for EXHIBITION- hktdc.com Sourcing – Best International Business Mobile Website
Altos for LivAway Suites Website – Best Hotel and Lodging Mobile Website
TMV Group for Laccents – Best Home Building Mobile Website
VIVIDSITES for Ste. Genevieve County Memorial Hospital – Best Healthcare Provider Mobile Website
Lemieux Bedard + Pfizer Canada for RSV is No Gift – Best Health Care Mobile Website
Boscobel Marketing Communications | Focused Image for ShorePoint Website – Best Government Mobile Website
TMV Group for Nonnis – Best Food Industry Mobile Website
Family Cookbook Project for CookbookFundraiser.com – Best Cooking and Recipe Mobile Website, Best Publishing Mobile Website
FamilyCookbookProject.com for Family Cookbook Mobile App – Best Cooking and Recipe Mobile Application
WineGlass Marketing for Parable Wine – Best Beverage Mobile Website
TMV Group for Lacks Enterprises – Best B2B Mobile Website
Mirum (Thailand) Co., Ltd. for Yamaha Thailand Marketing Automation – Best Automobile Mobile Application
Vueling Airlines for Vueling Airlines – Best Airline Mobile Application
Glacier Digital Corp. for Geneva Centre for Autism – Best Advocacy Mobile Website, Best Education Mobile Website

A complete list of winners can be found on the MobileWebAwards Website.

The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.

The 2024 MobileWebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTail conferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

About the MobileWebAwards

The Web Marketing Association’s 13th annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Interactive Applications of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at https://www.iacaward.org before the deadline of January 31, 2025.

“Online apps are an effective advertising tool to build brand awareness and engage consumers wherever they may be,” said William Rice, president of the Web Marketing Association. “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2024 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Past top winners in Interactive Application format include:
Year    Entry Name and Winner
2024 Portfolio Insight: An intuitive, powerful portfolio-building tool for advisors and investors won by John Hancock Investment Management
2023    Hands Lab won by Hands Mobile
2022    The Hunger Project High Touch Campaign won by Sanky Communications
2021    Amadeus Integrated Booking Suite – Village Hotels won by Amadeus Hospitality (TravelClick)
2020    Big Goals Bracket won by Adams & Knight, Inc.
2019    Words With Friends 2 won by Heat
2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative
2017    Pitbull Messin Around Launch won by Razz Interactive
2016    StopChildPorno Filter won by These Days
2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox
2014    Egg Beaters Benefit Calculator won by POSSIBLE
2013    Manulife – Ride to 65 won by Manulife Financial
2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group
2011    Toyota Sponsafier won by Saatchi & Saatchi LA
2010    Apple Jacks Gliders won by Biggs|Gilmore

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2021, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2023. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Mobile Apps of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best mobile applications for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their mobile development work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2025.

“Mobile applications have revolutionized the way brands connect with consumers, transforming everyday convenience into dynamic touchpoints for marketing,” said William Rice, President of the Web Marketing Association. “These pocket-sized powerhouses are pivotal in building brand awareness and ensuring engagement is always at the consumer’s fingertips. As essential components of the modern marketing toolkit, especially for iPhone and Android devices, apps represent the cutting edge of consumer interaction. The IAC Awards are the platform to demonstrate your mastery in this rapidly evolving arena, offering winners the invaluable chance to showcase their innovative contributions to an audience that matters—from the C-suite to the customer. Join the ranks of those leading the charge in mobile marketing,” said William Rice, President of the Web Marketing Association.”

The 2025 Internet Advertising Competition Awards are open to everyone involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Industry Categories include:

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past Best of Show winners in the mobile application category include:

2024    Hong Kong Trade Development Council for HKTDC Marketplace App
2023     John Hancock for John Hancock’s retirement app
2022    GEICO for GEICO Mobile
2021    GEICO for GEICO Mobile
2020    GEICO for GEICO Mobile
2019    Hong Kong Trade Development Council for HKTDC Marketplace App
2018    T3 for QuickTrip Route Planner for iOS
2017    TVGla for PetMOJI
2016    SapientNitro for Voice Cooking
2015    Franklin Templeton Asset Management (India) Pvt. Ltd for Fundtastic Cup
2014    Lowe Campbell Ewald for Navy: SeaPerch App
2013    RED Interactive Agency for Battleship: Destroyer Experience
2012    Nissan North America & Critical Mass for Nissan Versa iPad Experience
2011    HBO for Eastbound & Down S2 – Kenny Powers Home Run Fiesta
2010    imc2 for Pizza Hut iPhone App

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February, 2025, and winners will be notified by e-mail in March, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Video Advertising Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their video work may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online video has surged to the forefront of advertising, capturing audiences worldwide, and it’s here to stay,” said William Rice, the president of the Web Marketing Association. “The diversity in video advertising, from viral sensations to serialized content and integrated page-based campaigns are why online videos are so effective at grabbing attention. Each entry in the IAC Awards is evaluated for its creativity, innovation, and the compelling use of the medium, along with impactful design and copywriting. This prestigious competition uncovers and celebrates the creators of exceptional online video content, providing winners with a powerful platform to showcase their winning strategies to top executives, customers, and potential clients.”

Past Best of Show Online Video winners from IAC Awards include:

2024    SF Climate Action Plan won by Most Likely To
2023    No Better Letter won by First Liberty Institute
2022    Bedrock Ocean Exploration Teaser won by VSC
2021    Discount Filters won by Clum Creative
2020    Finding Whelmed won by Zambezi + Experience Kissimmee
2019    Cell Counting Music Video won by Thermo Fisher Scientific
2018    ADHD Unbranded Videos won by Shire and Intouch Solutions
2017    Back to Work won by Pretty Damn Sweet
2016    UpRight by Tross Creative won by Tross Creative
2015    Blind Test Drive won by INNOCEAN USA
2014    Finn & Friends “The Great Outdoors” won by Interlude, Y&R, Geometry Global
2013    Twig the Fairy won by bswing
2012    Yaris It’s a Car! Web Films won by Saatchi & Saatchi LA
2011    Help Me Choose won by Organic, Inc.
2010    Morningstar Farms Video Recipes won by Biggs|Gilmore

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2025.

In addition to online video advertising, Awards will be presented within each of the industry categories and advertising formats such as:

Online ads (including banner, pop-up or interstitial)

Industry Categories include:

In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies will be recognized with an Outstanding Advertising Developer award if they win six or more 6 awards. In 2024, six agencies received this honor.

Judging for the IAC Awards will take place in February, 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Social Media Campaigns of 2025 to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“The landscape of consumer engagement is changing rapidly with social media platforms becoming a powerhouse in brand-building,” states William Rice, the president of the Web Marketing Association. Platforms such as Facebook, Pinterest, Instagram, and LinkedIn are not just networking sites anymore; they are vital tools for marketers to amplify brand visibility and interact with their audience effectively. Whether through innovative apps or captivating pages, leveraging social media can significantly boost your brand’s presence. The IAC Awards are the perfect platform to showcase your mastery in this dynamic arena, offering winners the prestigious opportunity to highlight their work to upper management, clients, and potential customers.”

Past Best of Show Winners in the Social Media category include:

2024    GLAAD Paid Media Ads won by Sanky Communications
2023    Florida Lottery’s Scratch Factor Livestream won by PPK
2022    #UnlockPretzelCrust won by McKinney
2021    Staycation Social Campaign won by Norwegian Cruise Line
2020    Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care
2019    Wild Turkey: 101 Years, No Apologies won by Heat
2018    Rip It Social Media won by TMV Group
2017    Put a Price on your Precious won by These Days
2016    Ask Pharma won by Atmosphere Proximity
2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp
2014    The Walking Dead Chop Shop won by INNOCEAN USA
2013    Revlon Expression Experiment won by VML
2012    The Source Code Mission won by The Visionaire Group
2011    Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Industry Categories include:

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

A complete list of past winners can be found at the IAC Award Website.

The 23rd Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences, and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Online Newsletters to Be Named by Web Marketing Association

The Web Marketing Association judges will select the Best Online Newsletters for 2025 in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“Online newsletters play a pivotal role in the marketing strategies of numerous companies eager to keep the conversation going with their customers and prospects,” said William Rice, president of the Web Marketing Association. He points out that the criteria for judging these newsletters include copywriting, creativity, design, and overall impact, emphasizing the importance of innovation in leveraging the medium. The IAC Awards shine a light on those who are leading the pack in newsletter creation, offering winners not just an accolade, but also a prime opportunity to highlight their achievements to their audience and company leaders.”

Past Best of Show Online Newsletters include:
2024    Data Axle and Marriott International for Marriott Bonvoy Inspires Travel with Design, Imagery and Animation
2023    Engaging Marriott Bonvoy Members Worldwide with Personalized Content at Scale to Drive Bookings won by Marriott International & Data Axle
2022    University of Guam Big G Weekly Newsletter won by University of Guam
2021    Marriott Bonvoy Traveler won by Data Axle for Marriott Bonvoy
2020    ROXOR Weekly Dealer Email won by TMV GROUP
2019    Spartan Life Newsletter won by Spartan
2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing
2017    #YRMatters won by The Regional Municipality of York
2016    Town & Country Bank Website won by Town & Country Bank
2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact
2014    African Wildlife Online Newsletter campaign won by Sanky Inc
2013    WWF fundraising email campaign won by rabbit eMarketing GmbH
2012    Bing Travel Horizontal Scroll won by Acxiom Creative
2011    Manulife Solutions won by BlueRush Digital Media Corp.
2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

The 2025 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2025 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

Judging for the IAC Awards will take place in February 2025. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 23^rd annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, eTail Conferences and iContact.

To learn more and enter, visit www.IACAward.org.

Posted on November 10, 2024October 23, 2024 by Bill Rice

Best Websites for Advertising to Be Named by Web Marketing Association

The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their website advertising work for consideration may do so at www.IACAward.org before the deadline of January 31, 2025.

“In today’s digital marketplace, websites are not just a platform; they are the cornerstone of contemporary marketing strategies,” said William Rice, President of the Web Marketing Association. “The IAC Awards spotlight the transformative power of websites as essential tools in advertising that can captivate audiences worldwide. For marketing professionals, these awards underscore the importance of mastering web-based advertising to elevate brand presence and consumer interaction. This recognition is more than an award—it’s an endorsement of skill and innovation in the digital space that professionals can leverage for enhanced visibility and acclaim among clients, prospects, and industry leaders”.

The IAC Awards were developed to evaluate and recognize innovation and excellence in online advertising which includes a category for Websites. The Web Marketing Association’s WebAward Competition for Website Development will focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. Websites entered into the Website category of the IAC Awards will be judged based on their advertising merit. A site can be entered in both the IAC Awards and the WebAward Competition.

In addition to Websites, awards will be presented within each of the industry categories and advertising formats such as:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Other past top winners in the Website category include:
2024  US Virgin Islands Department of Tourism and Miles Partnership for US Virgin Islands Website
2023  Lapero for Arkansas Foodbank Website
2022  Norwegian Cruise Line for Norwegian Prima Website
2021  AbelsonTaylor for Our Lab Is Everywhere
2020 TMP Worldwide Advertising & Communications for Careers at Sony Pictures Entertainment
2019 Visit St. Pete/Clearwater and Miles Partnership for Visit St. Pete/Clearwater’s “Central Avenue”
2018 Wyoming Office of Tourism and Miles Partnership for Travel Wyoming Website
2017 TMV Group for FaygoUnbottled.com.
2016 HAVAS PARIS for La Marine Nationale : On Board Careers
2015 SapientNitro for The Blight Authority: Changing Blight to Bright
2014 Human. for Hudson Yards New York
2013 McCann Digital for Donate with Style
2012 Saatchi & Saatchi LA for The Camry Effect
2011 Rockfish for America’s Health Rankings
2010 Biggs|Gilmore for FrootLoops.com
2009 Verizon, NFL Network, Communifx for Verizon and NFL Network Online Demo

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2024, six agencies won this honor.

A complete list of past winners can be found at the IAC Award Website.

To learn more and enter, visit www.IACAward.org.

Posted on November 7, 2024October 23, 2024 by Bill Rice

Call for Judges: Join the 23rd Annual Internet Advertising Competition Awards

The Web Marketing Association is seeking experienced online advertising professionals to join the judging panel for the 23rd annual Internet Advertising Competition (IAC) Awards. The IAC Awards, the premier competition dedicated solely to online advertising, is now open for entries—and for the experts who will help identify the best in the industry.

The IAC Awards highlight creativity, innovation, and excellence across the digital advertising landscape, making this a unique opportunity for professionals to influence the future of the industry. By serving as a judge, you’ll contribute your insights, set benchmarks, and gain a front-row view of the latest trends shaping digital advertising.

If you or someone in your organization has the expertise to evaluate standout online campaigns, you’re invited to nominate yourself or a colleague via the Judge’s Nomination Form. Judges will be selected in early January 2025.

“This year, we aim to expand our panel with seasoned professionals who can bring diverse perspectives and a keen eye for digital creativity,” said William Rice, President of the Web Marketing Association. “Our judges play a critical role in setting the bar for online advertising excellence, and we are looking for individuals with hands-on experience who can offer unbiased and knowledgeable evaluations of submissions.”

The judging process, set to begin in February 2025, will assess entries based on creativity, innovation, impact, design, copywriting, and effective use of the digital medium. The judging panel has historically featured executives from leading agencies, brands, and media organizations, including Google, Mastercard, McCann Worldgroup, IBM Interactive, Digitas, Starwood Hotels & Resorts, and Wunderman/Y&R.

Why become a judge?

Shape the industry’s standards: Contribute to defining excellence in digital advertising.
Showcase your expertise: Collaborate with a respected group of digital leaders.
Gain industry recognition: Your role as a judge positions you among the best in the field.

Entries for the IAC Awards are now open and can be submitted online at IACAward.org until January 31, 2025. This prestigious competition welcomes submissions from everyone involved in developing Internet advertising.

“It’s both an honor and a responsibility to be part of the IAC Awards judging panel,” Rice added. “Judges contribute to shaping the future of online advertising and help set a new standard of creativity and effectiveness.”

The 2025 Internet Advertising Competition Awards are proudly sponsored by PR.com, iContact, and Etail Conferences.