Author: Bill Rice

The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

“Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding,” said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media.  The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

 

Past Best of Show Winners in the Social Media category include:

2019    Wild Turkey: 101 Years, No Apologies won by Heat

2018    Rip It Social Media won by TMV Group

2017    Put a Price on your Precious won by These Days

2016    Ask Pharma won by Atmosphere Proximity

2015    Which Career Character Are You? AT&T Quiz won by AT&T – Jennifer Terry-Tharp

2014    The Walking Dead Chop Shop won by INNOCEAN USA

2013    Revlon Expression Experiment won by VML

2012    The Source Code Mission won by The Visionaire Group

2011    Coca-Cola Happiness Machine won by Definition 6

 

In addition to social media campaigns, awards will be presented within each of the industry categories and advertising formats such as:

Mobile Apps

Email message campaign

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Integrated ad campaign

Rich media ads

Online Video

Online newsletter campaign

Voice Skills and Actions (NEW)

 

Judging for the IAC Awards will take place in February, 2019. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

 

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

 

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email marketing work for consideration may do so at www.IACward.org before the deadline of January 31, 2020.

The 2020 Internet Advertising Competition Awards is industry based and will accept entries from 86 industries, including construction, computer hardware, consumer goods, credit unions, medical, financial services, real estate and small business just to name a few. Entries judged to be outstanding will receive an IAC Award. The entry receiving the highest score in each industry will be recognized as the best email advertisement for that industry.

 

Past Best of Show Email Campaigns winners include:                                       

2019    TMV Group for Faygo Email Newsletter

2018    Sanky Communications for Vera Fall/Welcome Series

2017    USA Network for Mr. Robot Email Campaign

2016    USA Network for  Mr. Robot Email Campaign

2015    Acxiom Digital Impact for L’Oreal Mousse Absolue Campaign

2014    FVM Strategic Communications for OCE “Choose My Future” Email Nurturing Campaign

2013    McCann Digital Israel for Designed for Peace

2012    VerticalResponse for Customers Get Their Deal On VerticalResponse

2011    CDMG Inc. for Coffey Anderson – Email campaign

2010    PGATOUR.COM and Datran Media’s StormPost for PGATOUR.COM Scores Hole in One with Video in Email

 

Past Best of Show Email Messages Winners include:   

2019    Zeta Creative | Giant Food Stores for Giant Food Stores Halloween Sweet Spot

2018    Drum Agency for AT&T Surprise Offer December Email Promotion

2017    Sanky Communications for Covenant House 2,000 Heroes for Homeless Kids

2016    Orange Label Art for Advertising – Greenwell Farms: Holiday Email Campaign

2015    Miles and Hilton Sandestin Beach Golf Resort & Spa For Hilton Sandestin Beach Golf Resort & Spa Email

2014    Acxiom Digital Impact for Garnier Stylefinder Email

2013    Marketing Results, Inc. for Marketing Results Holiday Email

2012    TMP Worldwide for ESPN – Tutu Email

2011    e-Dialog, Inc. for e-Dialog 2010 Holiday Card

2010   e-Dialog, Inc. for e-Dialog 2009 Holiday Card

 

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to individual email creative and email campaigns, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media

Online Video

Rich media ads

Web sites (including microsites and landing pages)

Online ads (including banner, pop-up or interstitial)

Online applications

Online newsletter campaign

Integrated ad campaign

Mobile Apps

Voice Skills and Actions (New)

 

 

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

The Web Marketing Association judges will select the best online interactive apps in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their applications work for consideration may do so at http://www.iacaward.org before the deadline of January 31, 2020.

“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.  “The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2020 international Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) throughout the world involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org.  The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as: Social Media, Web sites (including microsites and landing pages), Online ads (including banner, pop-up or interstitial), Rich media ads, Email campaign, Online newsletters, Mobile apps and websites, Integrated ad campaigns, Online Video and the newest category Voice Skills and Actions

The 2019 Best of Show for Interactive Applications went to Hong Kong Trade Development Council for HKTDC Marketplace App

 

Past top winners in Interactive Application format include:

Year    Entry Name                 Winner

2018    There’s Beauty in The Build won by Wastell Homes & tbk Creative

2017    Pitbull Messin Around Launch won by Razz Interactive

2016    StopChildPorno Filter won by These Days

2015    Caine’s Quest – Jupiter Ascending won by Thinkingbox

2014    Egg Beaters Benefit Calculator won by POSSIBLE

2013    Manulife – Ride to 65 won by Manulife Financial

2012    Beef Equity – Here’s the Beef won by Wendy’s and The Kaplan Thaler Group

2011    Toyota Sponsafier won by Saatchi & Saatchi LA

2010    Apple Jacks Gliders won by Biggs|Gilmore

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2018, four agencies won this honor.

Judging for the IAC Awards will take place in February, 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Campbell-Ewald, CNN, DNA Communications Group, Deep Interactive Asia, Digitas, EuroRSCG 4D, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Structured Digital, Small Army Creative Services, Tectis GmbH, TMP Worldwide, Universal McCann Interactive, Websavvy Consulting and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.

A complete list of past winners can be found at the IAC Award Website.

 

 

The Web Marketing Association announces a new advertising medium has been added to the 18th annual Internet Advertising Competition (IAC) Awards for Voice Skills or Actions. This marks the first time an international award program will judge the exploding use of voice assistants like Alexa skills or Google Actions in branding and advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 31, 2020.

“Consumer demand for Internet enabled voice devices continues to explode,” said William Rice, President of the Web Marketing Association.  “Brand marketers are recognizing this opportunity and are creating thousands of grand-breaking skills for Amazon Alexa and actions Google Assistant. There are now more than 50,000 Alexa skills alone, up from 1,000 back in June 2016. The IAC Awards will provide clients of interactive agencies and corporate marketing departments the third-party confirmation that their consumers are getting the best creative for their ad dollars.  Winning awards is a great way to demonstrate your creative potential.”

Alexa skills are third-party apps you can add to your Alexa account based on your needs and preferences. Google Assistant’s version of these apps are called Google Actions.

The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, social media and now voice skills and actions in 96 industry categories. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 31, 2020 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

The 2020 Internet Advertising Competition Awards are sponsored by PR.Com, EContent Magazine, iContact, IRCE, and WebMaster Radio.

A complete list of past winners can be found at the IAC Award Website.

 

 

The Web Marketing Association judges will select the Best Online Newsletters for 2020 in 86 industries as part of their 18th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their email newsletters for consideration may do so at www.IACAward.org before the deadline of January 31, 2020.

“Online newsletters are a critical marketing tool for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association.  “Each online newsletter will be judged on copywriting, creativity, innovation, design, impact, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating online newsletters. It’s also a great marketing opportunity for the winners to promote their work to their customers, prospects and senior management,”.

In 2019, Spartan won Best of Show Online Newsletter for Spartan Life Newsletter

 

Other past Award-Winning Online Newsletters included:

Year    Entry Name                 Winner

2018    The Citizens Daily FiX Online Newsletter won by EMI Strategic Marketing

2017    #YRMatters won by The Regional Municipality of York

2016    Town & Country Bank Website won by Town & Country Bank

2015    L’Oreal Paris USA’s Red Hot Holiday Trends won by Acxiom Digital Impact

2014    African Wildlife Online Newsletter campaign won by Sanky Inc

2013    WWF fundraising email campaign won by rabbit eMarketing GmbH

2012    Bing Travel Horizontal Scroll won by Acxiom Creative

2011    Manulife Solutions won by BlueRush Digital Media Corp.

2010    Online Newsletter campaign for VISIT FLORIDA won by Miles Media

The 2020 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at IACAward.org. The deadline for entry is January 31, 2020 and will be judged on design, creativity, impact, innovation, copywriting, and use of the medium.

In addition to online newsletters, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media Campaigns

Online ad (including banner, pop-up or interstitial)

Online ad campaign

Email message

Rich media ad campaign

Rich media online ad

Online newsletter campaign

Integrated ad campaign

Web sites (including microsites and landing pages)

Online Video

Mobile Apps

Voice Skills and Actions

 

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each award won will count for points. The agency with the most points will be awarded the Top Agency Award. Agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2019, eight agencies won this honor.

Judging for the IAC Awards will take place in February 2020. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Gravity Global, eGlue, Small Army Creative Services, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, McCann Worldgroup, Possible, SapientRazorfish, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

The 2020 Internet Advertising Competition Awards are sponsored by iContact, PR.Com, EContent Magazine, WebMaster Radio and Website Magazine.