The Web Marketing Association is looking for the best food and beverage Websites in the world as part of their 17th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including food and beveragewebsites, based on the seven criteria of a successful web site. The deadline for food and beverage websites to enter to be judged is May 31, 2013.
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.
Each year the Web Marketing Association names the best industry websites based on the scores submitted by the competition judges.
Recent winners of the Best Food Web site include:
2012 – Biggs|Gilmore for Froot Loops – Sooper Loopers
2011 – Biggs|Gilmore for Apple Jacks – Catch the Taste
2010 – Biggs|Gilmore for Apple Jacks – Catch the Taste
2009 – G2 interactive for Fishful Thinking
2008 – XylemCCI for Jack Link’s Beef Jerky Web site
2007 – Biggs|Gilmore for Pop-Tarts
2006 – Publicis Net for Coca Cola BlaK
2005 – These Days & Sara Lee for Jacqmotte Escape
2004 – Emerald of California for Emerald of California web site
2004 – Emerald of California for Emerald of California web site
2003 – Fairytale Brownies for brownies.com
Recent winners of the Best Beverage Web site include:
2012 – Odwalla & 360i for Odwalla Goodness Grows Here
2011 – Asterix Group for You Don’t Know Oz
2010 Hungama Digital Media for Pepsi – The Game
2009BLITZ Agency for Naked Juice Web Site
2008Eurorscg 4D Amsterda, for Carte Noire: ‘Une Declaration Nommee Desir’
2007Squeaky Wheel Media for SoBe Beverages
2006Creative Presence Partners / MaxMedia Design for KING JAMES
2005Tribal DDB Sydney for Dare Shot
2004Brown-Forman for Early Times
2003Bacardi Global Brands / Motivo / cosmoblonde for BACARDI.COM
All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the food and beverage categories will also receive:
· Handsome statue or certificate of achievement
· Increased visibility for their company
· Marketing opportunity to promote the company website to the media
· Links to your site from the highly ranked WebAward site to help SEO
· A highlight for your resume
· Admiration of peers, friends and co-workers