The Web Marketing Association is looking for the best food and beverage Websites in the world as part of their 19th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including food and beverage websites, based on the seven criteria of a successful web site. The deadline for food and beverage websites to enter to be judged is May 29, 2015.
“Both the foods and the beverage industries are very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “Food web sites are usually well designed and contain well-written content. Areas of improvement include innovation and use of technology. Beverage websites have traditionally been innovative and score high in design aspects.”
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.
All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the food and beverage categories will also receive:
- Handsome statue or certificate of achievement
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- A highlight for your resume
- Admiration of peers, friends and co-workers
Each year the Web Marketing Association names the best industry websites based on the scores submitted by the competition judges.
Recent winners of the Best Food Industry Web site include:
2014 – TBWA\Tequila\Johannesburg for McDonalds Monopoly
2013 – SapientNitro for President’s Choice Digital – Insider’s Report
2012 – Biggs|Gilmore for Froot Loops – Sooper Loopers
2011 – Biggs|Gilmore for Apple Jacks – Catch the Taste
2010 – Biggs|Gilmore for Apple Jacks – Catch the Taste
2009 – G2 interactive for Fishful Thinking
2008 – XylemCCI for Jack Link’s Beef Jerky Web site
2007 – Biggs|Gilmore for Pop-Tarts
2006 – Publicis Net for Coca Cola BlaK
2005 – These Days & Sara Lee for Jacqmotte Escape
2004 – Emerald of California for Emerald of California web site
2003 – Fairytale Brownies for brownies.com
Recent winners of the Best Beverage Web site include:
2014 – Arnold Furnace for Jack Daniel’s Christmas Hub
2013 – Arnold Worldwide for Jack Daniel’s
2012 – Odwalla & 360i for Odwalla Goodness Grows Here
2011 – Asterix Group for You Don’t Know Oz
2010 – Hungama Digital Media for Pepsi – The Game
2009 – BLITZ Agency forNaked Juice Web Site
2008 – Eurorscg 4D Amsterda, for Carte Noire: ‘Une Declaration Nommee Desir’
2007 – Squeaky Wheel Media forSoBe Beverages
2006 – Creative Presence Partners / MaxMedia Design for KING JAMES
2005 – Tribal DDB Sydney for Dare Shot
2004 – Brown-Forman for Early Times
2003 – Bacardi Global Brands / Motivo / cosmoblonde for BACARDI.COM
Food and Beverage Websites can be entered into consideration for the 2015 Best Food Website or Best Beverage Website WebAward at the WebAward Website.
Participants can improve their chances on winning a WebAward by visiting the Web Marketing Association Facebook Page and becoming a fan of the page. The Web Marketing Association will be providing hints and tips on how to improve your chances on winning a top award though out the award program entry period.
The 2015 WebAwards are sponsored by the following leading organizations: Burst Media, EContent Magazine, ExactTarget, ad:tech conferences, Webmaster Radio, and Website Magazine. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.