The Web Marketing Association is looking for the best retail Websites in the world as part of their 28th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 90 industries, including retail, Catalog and shopping websites, based on the seven criteria of a successful web site. The deadline for retail or shopping websites to enter is May 31, 2024.
“In the dynamic realm of online retail, a website stands as a pivotal component for branding, showcasing products, and delivering unparalleled shopping experiences,” highlighted William Rice, President of the Web Marketing Association. “Through the WebAward Competition, developers and firms behind retail websites gain a unique opportunity to exhibit their creative prowess, innovative solutions, and their success in fostering business expansion and consumer satisfaction. Given the intense competitiveness of the online retail sector, earning accolades for your e-commerce platform can propel you beyond your rivals, offering a significant advantage in the market.”
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each retail websites entered is judged against other entries in its industry category and then against an overall standard of excellence.
All retail entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the Retail category will also receive:
- A limited-edition Commemorative NFT
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- Social media posts for your company and personal feeds
- A highlight for your resume.
- Admiration of peers, friends and co-workers
- Unlimited bragging rights
Each year the Web Marketing Association names the Best Retail Website and Best Shopping Website based on the scores submitted by the competition judges.
Recent winners of the Best Retail Web site include:
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- 2023 – welcome for Crafted Jewelry
- 2022 – welcome. for Taste Water
- 2021 – Digital Operative for Reed’s Jewelers
- 2020 – G6 Business Technology Solutions for Borden Institute2019 – RiteRug Flooring for RiteRug.com
- 2018 – LiveArea for YETI
- 2017 – Braves Development Company for The Battery ATL
- 2016 – Cibo for Janie and Jack
- 2015 – Isobar for adidas StellaSport
- 2014 – Publicis Hawkeye for Magnolia Website Redesign
- 2013 – One Pica for Electric Visual
- 2012 – MICROS-Retail for Lilly Pulitzer
- 2011 – The Zimmerman Agency for Brew Your Costume
- 2010 – Lbi for M&S.com
- 2009 – VML for Adidas Made for Beijing
- 2008 – Arc Worldwide for Hallmark Journeys
- 2007 – The Home Depot Home Services / Creative Digital Group for The Home Depot Home Services
- 2006 – Resource Interactive for RBK Music
- 2005 – R/GA for Nike ID
- 2004 – PixelMEDIA, Inc. for ECCO USA, Inc Web Site
- 2003 – Freerun Technologies for Olivier Napa Valley
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Past winners of the Best Catalog Web site include:
- 2023 – The Online Flooring Store and Digital Hitmen for Digital Hitmen and the Online Floring Store
- 2021 – TopSpot for Kason Corp.
- 2020 – TopSpot Internet Marketing for Steel Warehouse Website
- 2019 – TopSpot Internet Marketing for TW Metals Website
- 2018 – TopSpot Internet Marketing for Ohmite Mfg Co Website
- 2017 – TopSpot Internet Marketing for DESTACO Website
- 2016 – TopSpot Internet Marketing for Advanced Machine & Engineering (AME) Website
- 2015 – Hudson Integrated Web Agency for Duralee Website Redesign
- 2014 – TopSpot Internet Marketing RTS Cutting Tools, Inc
- 2013 – Guidance for Tacori Website
- 2011 – Critical Mass & Theodore Alexander for Theodore Alexander website
- 2010 – R C Bigelow Tea for Bigelow
- 2009 – BGT Partners for Sony Cierge Online Holiday Guide 2008
- 2008 – Tellus for SeaBear Smokehouse
- 2007 – Tellus for Touchstone Catalog
- 2006 – L.L.Bean, Inc. for L.L.Bean, Inc.
- 2005 – L.L.Bean, Inc. for L.L.Bean
- 2004 – Kel Geddes Management Ltd for The Anne Geddes Baby Clothing Collection Website
- 2003 – L.L.Bean, Inc. for L.L.Bean, Inc.
Recent winners of the Best Shopping Web site include:
- 2022 – Adao Ltd for Cotswold Packaging Group
- 2021 – Digital Operative for Roccat Gaming®
- 2020 – Nebo for Pet P.L.A.Y. Site Re-Design</li
- 2019 – Cuker for Hermoza Website
- 2018 – Conceptual Minds, Inc. for Elegance By Roya
- 2017 – Corra for Loralette
- 2016 – DEG for Helzberg Diamonds We Propose You Propose
- 2015 – Copious for Nau Digital Flagship
- 2014 – SharpMotion for Plaza Hollywood Official Website
- 2013 – BlueLuna for Phoodeez
- 2012 – Nebo for J.J. Buckley Website Redesign
- 2011 – Wright Strategies for KEEN Footwear Global e-Commerce Website
- 2010 – Copious Creative for Tactical Distributors Website
- 2009 – A Far Site Better for Magic Beans
- 2008 – Cooking.com for Cooking.com
- 2007 – Rare Bird, Inc. for Gilchrist & Soames
- 2006 – ShopLocal for ShopLocal
- 2005 – Ion Global for The Luxury Gift Company Online Shop
- 2004 – Gevalia and Fry, Inc. for Gevalia Web Site
- 2003 – Polo Ralph Lauren and AGENCY.COM for RLGirl
The 2024 WebAwards are sponsored by the following leading organizations: PR.com, iContact, and eTailConferences. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
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Retail and Shoping Websites can be entered into consideration for the 2024 Best Retail Website WebAward at the WebAward Website.