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The 2012-2013 season of The Dr. Oz Show is focused on personal wellness. Expanding upon that theme, You Feel is a multi-platform experience that empowers fans of the show to share their feelings and support one another, thereby encouraging personal wellness through connection and community. This socially-driven platform is a fundamental part of the viewing process as it generates powerful content that can be leveraged in the actual show and across social media platforms like Facebook.

The platform is an excellent example of how broadcast and digital media influence one another and deepen engagement within an audience. Dr. Oz has called it the "most interactive project they've ever undertaken on DoctorOz.com" and Dave Lankford, Director of Product for Dr. Oz Digital, describes the site as “the pulse of the Oz Community.”

Contributors:

RED INTERACTIVE AGENCY

Location: USA

About the Agency:

RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.