Best B2b Rich Media Online Ad

The whole idea began with a unique partnership between Union Pacific and TIME Magazine. With this partnership we were able to promote Union Pacific’s 150th Anniversary throughout TIME’s Making of America issue. This included the inside front cover, full-page inside spread and back cover. With this collaboration also came an opportunity to create a homepage takeover and additional banner ads on TIME.com.

We wanted to keep the campaign forward-thinking by utilizing new photography of Union Pacific’s modern locomotive. We thought a train traveling across the page would be eye-catching, especially with the page rumbling that took place beforehand. A dynamic screen capture mechanism was also put into place to constantly refresh the takeover imagery every couple hours, allowing the transition from actual web page content to Flash overlay to appear as seamless as possible.

Contributors:

Interactive Art Director:	Dan Cooper
Art Director:	James Edin
Creative Director:	Marty Amsler
Copywriter:	Cliff Watson
Copywriter:	Carter Weitz
Account Supervisor:	Emilie Wells
Account Executive:	Ann Grace
Project Manager:	Mary Golwitzer
Contact Strategist:	Jessica Polmanteer
AVP Corporate Communications:	Donna Kush

BAILEY LAUERMAN

Location: United States of America

About the Agency:

We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.