Children's Hospital Colorado wanted a microsite that reflected the expertise, depth and energy of their Orthopedics Institute. They wanted to show the Orthopedics Institute as a Colorado Leader that treated more than just kids, but also teens.
We identified a huge gap when it came to opportunity around sports medicine. There was huge volume in search for things like "baseball injuries kids" or "teen sports nutrition". They had no content around this area, yet they were engrained in local sports clubs and high schools. We helped them plan and create the entire sports medicine and injury section as a way to drive more organic traffic.
Contributors:
Tom Whittaker: | SVP of Enablement |
Josh Miller: | Sr. Solutions Architect |
Frank Jaramillo : | Web Software Developer |
Jennifer Messina: | Web Marketing Manager |
BRIDGELINE DIGITAL
Location: United States
About the Agency:
Bridgeline Digital, The Digital Engagement Company, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.