The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Email Message, Best Music Email Message, Best Technology Email Message
Sounding off against big-name competitors like Pandora and Spotify, online music provider Rhapsody needed to put on an amazing show to entice a list rental audience to give its service a spin. So with this email, we played to the numbers with enticing copy and a visually striking layout that struck a chord with music enthusiasts (and looked fantastic in a desktop or mobile view). It hit the right notes‐resulting in a whopping 11% response rate from folks who had likely never heard of Rhapsody.
Contributors:
| Global Creative Director: | Mark Montgomery French |
| Creative Director and Copywriter: | Kimberly Brizzolara |
| Art Director: | Allan Aguas |
ACXIOM
Location: USA