Best Pharmaceuticals Website

In May, 2012, Sanofi launched iBGStar®, the first blood glucose meter that connects directly to an iPhone® or iPod touch®. The target audience is people with diabetes who use their iPhone for everyday tasks, such as banking, shopping, reading news, and connecting with friends. They take their phone everywhere they go and want a simple solution for managing diabetes discreetly and with the least disruption to their day. The campaign incorporates lifestyle messaging and the excitement and visual energy that users of Apple® devices expect and embrace. Unlike the clinical look of most competitor sites, iBGStar digital assets are as vibrant and engaging as the device itself, reflecting how the cutting-edge technology of iBGStar integrates with the iDevices. The iBGStar® Blood Glucose Monitoring System launch campaign encompasses a broad spectrum of digital assets to reach consumers and the healthcare professionals who treat them, as illustrated in this submission.

Contributors:

Creative Director:	Tomek Weber
Art Director:	Anthony Tackett
Senior Interactive Copywriter:	Kevin Wohler
VP, Client Services:	Kim Bishop
Account Supervisor:	Nikolay Yakovlev

INTOUCH SOLUTIONS

Location: USA

About the Agency:

Founded in 1999, Intouch Solutions Inc. employs 700 individuals and is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago, New York, London and Mumbai. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.