Best Retail Interactive Application

Before buying paint, shoppers at The Home Depot historically take home an average of 20 paint chips each to help them visualize color options in their homes. Supplying such large quantities of paint chips is expensive to paint brands, and research tells us that the wide range of options can be overwhelming to consumers and delay or prevent purchases.

To help Glidden® Paint address these challenges, hfa developed a touchscreen kiosk that brings color visualization in-store and helps guide the user through the selection process.

A Room Painter feature allows the shopper to scan a color chip and see that color in a large virtual room and in various lighting. The kiosk also features an exterior paint visualization tool and several other tools to simplify the user’s choices, including personalized color recommendations, an interactive product selection guide and a calculator to determine how much you need.

The Glidden Paint kiosk has resulted in a 3% increase in sales and saved Glidden Paint thousands of dollars in color chip costs per month at each location.

Contributors:

Associate Creative Director:	Milissa Shrake
Art Director:	Rene McCann
Copywriter:	Camille Sciria
Digital Developer:	Bill Drol
Digital Developer:	Kathy Szczesny
Account Manager:	Carrie Hall
Senior Project Manager:	Marie Lepley

HITCHCOCK FLEMING & ASSOCIATES

Location: USA